How to use YouTube for Search Engine Optimization

I have been using video for the past 10 years for marketing and it far outperforms any other social medium that I use.

I have an 18 point plan in creating videos which I share on my Video & YouTube Marketing course - www.videoandyoutubemarketing.com and I want to share some of the strategies in this article.

Once my video has been created, I have found the best results happen when I use my formula COPE – Create Once Share Everywhere.

1 – the first place I upload my video is to YouTube. I have over 700 videos, 4 million views and 7,000 subscribers on my channel www.youtube.com/salestips

In the past I was able to generate hundreds of thousands of views with each video, but this has now substantially decreased since there is so much video uploaded every minute.

YouTube is still always the first place I upload my video and the main reason is for Search Engine Optimization. 

Google owns YouTube and if you know how to use the right keywords and where, there is a good chance you could get onto the first page of a Google search via YouTube.

Wherever you are in the world, please type in the phrase ‘sales technology speaker’ into a Google search and chances are that I will dominate that search term. You will also notice that the first thing that comes up after the paid ads are some of my YouTube videos.

I have no idea which videos will appear as there are different videos each week. My strategy is to make at least one new video each week and have the keywords in the right places. The first place I put the phrase is in the title or headline of the video.

Go to Creator Studio, Video manager and find the video you need to optimize. Click on the edit button as shown on the picture below.

Go to the title or headline and put in the name of your video, a space, a pipe (|) and your search term phrase.

Next go to the description and in the very first line put in the link to your website or landing page. 

Next make your description as comprehensive as possible and add links and your key search phrase.

Thirdly add as many tags as are relevant and always include the same search phrase as above.

  

Next ensure you have an eye catching thumbnail and my favourite software tool I use almost daily is Graphics creator - https://techtips--laughingbirdsoftware.thrivecart.com/the-graphics-creator7-bundle/

 

Please ensure that you add the video to your playlists and you have the correct category.

2 – the second place I upload my video is to LinkedIn.

 I am getting ten times more views on LinkedIn than on Facebook, YouTube and Vimeo combined. Right now it is the best place on the planet for business marketing.

3 – Upload to Facebook using the native video ie upload the original video from your computer or phone to Facebook, never use a link.

4 – Upload the video to Vimeo and the other video sites and share these links on all your social media channels.

Take a look at the video I have created to explain everything in the article.

Please take a look at my online Video & YouTube Marketing course  with 75 videos and every other kind of resource included….copyright free music and images, lower thirds, video and photo backdrops for greenscreen, TV studios and much, much more- www.videoandyoutubemarketing.com

 

Frank Furness is a Sales & Marketing Keynote Speaker and Author. Please take a look at his free online course at www.freeonlinecourseforyou.com

Book Frank to present at your next conference or to train your team. Frank also coaches and consults with businesses globally via Zoom. To find out more, please email frank@frankfurness.com

How to create memorable videos for YouTube | Sales Technology Speaker | Technology Tips

We are now living in a visual society and sites like YouTube, Vimeo, Instagram and Pinterest are creating a huge influence in the branding, SEO and ultimately sales for our business.

I have been on YouTube from the day it started and now have 650 videos on my channel www.youtube.com/salestips

During this time I have studied many videos and have seen that the best and most watched have the following elements:

• They are either different, funny, quirky or have valuable content for the viewers
• They tell stories and use music effectively - https://www.youtube.com/watch?v=uaWA2GbcnJU
• They have an emotional connection
•  They have a call to action

The latest statistics from YouTube tell us that the average watching time of a video is 36 seconds. 

This does not mean your video must be 36 seconds long, in fact it must be viewed for 30 seconds to be counted as a watched video on YouTube (for Facebook it is 3 seconds). 

If you have compelling, valuable content, your viewers will watch the complete video. Take a look at my webinar on ‘How to dominate the first page of Google’ – https://www.youtube.com/watch?v=by8rYZwHgeE

Some other important elements are:

•  Use a good microphone, bad sound quality will quickly turn off viewers
•   In the first three seconds tell the viewers why they should watch the video and what they will get from it
• Talk into the camera and talk as if someone is in front of you and you are speaking to them only. Never speak in the third person or as if you are presenting to an audience. Remember, it is only one person viewing your video the majority of the time and they must feel that you are speaking directly to them. This is the same for any other social media communication, always write or record as if speaking to one person.
•   When you upload the video, think in terms of search engine optimization. What are the key phrases people would type into a Google search or YouTube search if they were looking for your type of business or solution?
•  My phrase is ‘sales technology speaker’. Type that search into Google and see how I dominate the first page of Google and the power of YouTube videos for SEO.
•  Put your phrase into the subject line of your video, the description and the keywords
•   In the first line of your description put a link to your website http://www.frankfurness.com and this will serve as a link from YouTube to your site which Google loves, a powerful link from its Google family.
•  Share your video directly from YouTube to all the social media channels listed below the video except Facebook.
•  Upload your video directly to Facebook as a native video and this will get you more views than a YouTube link.

Please take a look at my blog and my article on where and how to use your video in business. Also take a look at my schedule for when I will be running my one day Video and YouTube Masterclass

Frank Furness is a sales & social media author and speaker and he has presented in 58 countries. Take a look at his YouTube Channel and to book him for your next conference or to run his 3 day ‘Social Media Bootcamp’ for your business, please email him at frank@frankfurness.com