Friday, August 28, 2009
Thursday, August 27, 2009
Wednesday, August 19, 2009
How to Find New Clients and Business
With the economy slowing, it is now time to start a marketing campaign to find new clients and generate new leads. Here is a plan of action that I would suggest:
1. Who is your target audience or ideal client? Really spend some time on this and analyse your client base. Find out who the clients are that are giving you the lowest profits and the biggest headaches....we all have them.
Now either get rid of them or assign them to a call centre team or someone else in the office, so you can spend more time on the profitable clients. Now take a look at your most profitable clients, the ones you really enjoy working with and profile them. How did they come to be clients, were they part of a marketing campaign, a referral, generated from the internet or other means?
2. Develop five marketing tools or strategies to get more ‘ideal clients’. What were the strategies that worked best in the past is everyone in the team still applying those strategies.
There are many methods to find new clients or leads, but you should spend your time on the strategies that work best and give you the most profitable results and ‘ideal clients’. Marketing or prospecting strategies include:
• Referrals
• Associations and Trade Bodies
• Exhibitions
• Speaking at targeted conferences
• Centres of Influence
• Networking
• Websites and the Internet
• White papers
• Newsletters Article marketing
• Advertising
• Sponsorships
• Corporate entertainment
• Mailshots
• Expert articles in the trade press
• Hospitality
• Workshops and free surgeries
1. Who is your target audience or ideal client? Really spend some time on this and analyse your client base. Find out who the clients are that are giving you the lowest profits and the biggest headaches....we all have them.
Now either get rid of them or assign them to a call centre team or someone else in the office, so you can spend more time on the profitable clients. Now take a look at your most profitable clients, the ones you really enjoy working with and profile them. How did they come to be clients, were they part of a marketing campaign, a referral, generated from the internet or other means?
2. Develop five marketing tools or strategies to get more ‘ideal clients’. What were the strategies that worked best in the past is everyone in the team still applying those strategies.
There are many methods to find new clients or leads, but you should spend your time on the strategies that work best and give you the most profitable results and ‘ideal clients’. Marketing or prospecting strategies include:
• Referrals
• Associations and Trade Bodies
• Exhibitions
• Speaking at targeted conferences
• Centres of Influence
• Networking
• Websites and the Internet
• White papers
• Newsletters Article marketing
• Advertising
• Sponsorships
• Corporate entertainment
• Mailshots
• Expert articles in the trade press
• Hospitality
• Workshops and free surgeries
3. Your Competitive Advantage. Brainstorm with the sales and marketing team and discover your competitive advantage. Why should someone change from their existing supplier to you? How are you different, what better results can you offer?
If you are not 100% clear on this, you will speak to a lot of potential clients and be met with that wonderful phrase ‘I want to think about it’, which really means NO – You haven’t convinced me why I should change and buy your goods or services.
4. When will the campaign start, what are the responsibilities of everyone on the team and how often
Take a look at the resource ‘How to Find New Business & Clients’ at http://www.prospectingforsales.com/
Frank Furness CSP is a specialist speaker and author in marketing, sales and technology. Frank can be contacted at mailto:frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com/
Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm
Download free EBooks and software and get all the latest tips at http://www.frankfurnessresources.com/
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
Tuesday, August 18, 2009
How to turn your articles into videos
This is a great new tool I have found and using to turn articles into videos and I thought I would share it with you.
It's called The Article Video Robot and it will convert your articles to LIVE and TALKING videos in minutes.
Imagine if you could hire a full time a video and audio producer at your disposal who would turn every article you have written into a Web Video - bringing to life your article's messages.
Go check it out here: http://tinyurl.com/videoarticles
All you have to do is Copy & Paste Your Article Into This Software And it just Converts
Your Article Into A Hot Marketable Video Instantly! You don't even have to leave your desk or touch a camera!
It's push button easy and only costs you 0.97 cents per article.What I also like is the voice-over, animation, all the graphics and submission to 17+ video sharing sites like youtube, veoh, metacafe.
Let me know what you think of it.
I'm on my video 185 on my YouTube channel at the moment and hope to break the 200 barrier in a few weeks. I'm also getting a nice cheque each month as a YouTube partner.
Best regards,
Frank
Monday, August 17, 2009
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