How to Create Great Video Testimonials

Video Testimonials.

Testimonials provide evidence that you actually do solve clients’ problems and in fact, offer some great benefits. Written testimonials from someone on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company.

Video testimonials, on the other hand, are a little trickier to ‘fake’ and therefore, seen as more believable.

With the superb filming anyone can now do with mobile phones.

Here are some tips

• Relax your customer and offer some guideline
• Try to film where the lighting is best and against a plain backdrop. Also try to avoid places with excessive background noise
• Don’t use a script, the testimonial will sound like it is being read
• Keep the video short, 45 to 60 seconds is ideal
• You must always film the testimonial right at the moment you client is excited about the results. If you try to do it after the event, they have moved on and you will find it more difficult.

With trial and error over the years I have found that the best format for that video testimonials and it is broken in to three parts.

You might have to coach the person giving you the testimonial and if you mess up, you simply record it again.

Part 1

The Credibility Builder

The first 20 seconds of the video testimonial is the person giving the testimonial stating who they are and what they do (their mini elevator speech)

Part 2

The testimonial.

Ask them not to use words like fantastic and great, but rather focus on results.

What really captures viewers are the benefits you provide for customers and the problems you solve.

So instead of focusing a customer testimonial on “automation” think of “time saved”, instead of “web-based” think “easy access”. Think benefits all the time.

After using XYX Sales Training, my company has had a 20 % increase in sales in the past three months.

After seeing the superb workmanship on my new enclosed patio, the value of my property has increased by 3%.

Part 3

Reinforcement Credibility builder

They restate who they are

Take a look at an example below

Here is another example

Please take a look at some video testimonials here -https://www.youtube.com/playlist?list=PLBFF5A8C8590F57B2 

I have produced a comprehensive Video and YouTube Marketing for Business Programme with 68 videos and 3 EBooks. Please take a look at

https://www.productivitycentre.com/video-youtube-marketing-for-business

 

Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at his latest resource, http://www.technologytoolsforbusiness.com  or to book Frank to speak at your next conference email frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com

NOTE: You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com

Video and YouTube Strategies for Business

What are you doing today that is better and different to your competitors? How do you find and attract new clients?

If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.

One of the easiest methods to differentiate your company is to embrace technology and social media. It is easy and can save you time, money and headaches.

One of my favorite social media sites is YouTube and here are some tips, strategies and ideas that can help your business immediately:

·       Have your own YouTube Channel and base the channel name on keywords e.g. Health and Fitness London – IT Security New York

·       Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it. One of the best inexpensive cameras with great sound is the Zoom Q3 HD.

·       Create well thought out, professional style videos that are edited properly.

o   Use edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and IMovie, Screenflow and Camtasia for Mac.

·       Keep your content funny, engaging, and informative so that it will keep viewers watching until the end of the video.

·       Embed your logo and website into the video. Take a look at http://youtube.com/salestips

·       Keep the resolution of the video as high as possible, at a minimum 800 by 600.

·       Be yourself. Don’t lose sight of the purpose and mission of the video. Think of yourself speaking to a friend in a pub or coffee shop and use the same tone and expressions.

·       Practice before posting the final video. Do a few dry runs before taping and publishing and remember if you are boring, the video will be boring to viewers.

·       Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.

·       Limit your video length to two minutes maximum, most viewers lose interest after this. Take a look at any move, the scenes change around every minute.

·       Use the ‘problem, solution and action’ method of filming. E.g. Have you been trying diets and still can’t move that fat (problem) – here are 3 exercises to help you right now (solution) and sign up for our free newsletter or call us to find out about our gym membership (solution)

·       At the end of each video, ask your viewers to ‘like’ the video and comment, this helps with your rankings.

·       Leave at least 20 seconds of black space at the end of the video or YouTube will suggest related (normally not related at all) so that viewers will ‘click out’ before the related videos show

·       If you are going to use music, use copyright free music, get some at

• Freeplay Music
• Music revolution
• Premiumbeat
• Audio Jungle
• YouTube Audio Library
• Epidemic Sound
• Freestock Music
• Incomptech
• Matchinima Sound
• CCMixter

·       Grab viewers by integrating important keywords into the title. This will help to boost the search engine results.

·       Use keywords in the tags that will lead potential clients to your videos and make the first line of your description is your website address as that is what viewers will see immediately below the video.

·       Choose the most relevant category

·       Make the videos are viral, and spread them to as many websites as possible. Once you have uploaded the video, click on the ‘share’ button and then share the video with Twitter, Facebook your Blog and any other social media sites that your business uses.

Remember to use the videos in different ways

·       Videos on the website

·       Meet the team

·       Video testimonials

·       Staff training

·       Expert advice

·       Tip of the week

Here is an example of a video testimonial:

I have produced a comprehensive Video & YouTube Marketing for Business Program with 68 videos and 3 EBooks. Please take a look at

https://www.productivitycentre.com/video-youtube-marketing-for-business

 

Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at his latest resource, http://www.technologytoolsforbusiness.com  or to book Frank to speak at your next conference email frank@frankfurness.com or telephone+ 44 (0) 1923 248200. http://www.frankfurness.com

NOTE: You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com