Do you want to move your business to the next level online?
After working with and presenting to businesses globally on their social media and digital strategies, I developed the online Digital & Social Media Training Program.
It has been designed to help a business of any size and especially helpful for any marketing department.
After working with and presenting to businesses globally on their social media and digital strategies, I developed the online Digital & Social Media Training Program.
It has been designed to help a business of any size and especially helpful for any marketing department.
Online Marketing for Business Website Link
Content
& Details
Introduction
to the program
Changes
& Your Online Strategy
·
Introduction to Marketing Changes
·
The Customer Relationship of Tomorrow &
Today
·
Your Social Media Strategy
·
Create Once, Publish Everywhere
·
How to Use Hootsuite
Websites
·
Introduction to websites
·
Essential factors for your website
·
Examples of Great Business websites
·
Examples of Great Health & Fitness Websites
Search
Engine Optimization
·
Introduction to Search Engine Optimization
·
The Google Family
·
Sitemaps
·
Online Directories
·
Google Places for Business
·
Analyzing your Competitors
·
How SEO Quake Works
·
Analyzing your Website
·
Keyword Analysis
·
Keyword Analysis for Health & Fitness Clubs
·
15 SEO Tools
·
Dominating the First Page of Google
·
Implementing your Strategy
·
Pay per Click
Affiliate
Marketing
·
How Affiliate Marketing works
·
Affiliate Marketing Platforms
·
How to use Namechk
Blogging
& Article Marketing
·
Introduction to Blogging
·
How to Create a Great Article
·
How to write an Attention Getting Headline
·
External Sources for Finding Great Headlines
·
Critical Elements for a Successful Article
·
Where to find and Spin Articles
·
Where to submit your Articles
·
14 Steps to Sharing your Articles
·
Where to Share your Article Offline
·
Newsjacking
·
Practical Article & Blogging Exercise
·
Blogging Basics EBook
·
Business Bloggers EBook
Your 10
Touch Plan
·
Introduction to the 10 Touch Plan
·
Strategies to stay in touch with your Clients –
EBlasts & Mailings
·
Newsletters
·
Webinars
·
Video Email
·
How to Create Online Newspapers
·
Postcards & Bulk Texting
LinkedIn
·
Introduction to LinkedIn
·
How to use LinkedIn as a Marketing Platform
·
Changes to LinkedIn
·
Your Personal & Public Profile
·
Setting up Your Profile
·
Completing Your Profile
·
The Home Screen
·
How to Add & Optimize Articles for LinkedIn
·
Your Network
·
The Job Section
·
Messaging & Notifications
·
New Advanced Features of LinkedIn
·
How to use Groups
·
How to Carry our Searches
·
Example of a Good & Bad InMail
·
LinkedIn Requirements for a Company Page
·
Setting up Your Company Profile
·
Example of a Great Company Profile
·
Your LinkedIn Business Strategy
·
Your LinkedIn Business Strategy Part 2
·
Showcase Pages
·
LinkedIn – Extra Tips
Video
Strategy – Hardware & Software
·
Introduction to Video Marketing
·
Interview with Video Marketing Expert Mike
Stewart
·
Why use Video in Business
·
Factors to take into Account in Planning your
Video
·
Equipment – Cameras & Other Recording
Devices
·
Using the IPad & IPhone to Video
·
Using the IPad to Video in Dubai
·
Autocue & Add-Ons for the IPad & IPhone
·
Video Editing Software
·
How to use Camtasia
·
How to use Green screen or Chroma screen
·
Other Software you can use
·
Video Convertors
·
Video resource Guide - EBook
How to use
Video in Business
·
Video Testimonials
·
Example of a Video Testimonial
· How to Showcase your Product or Service
·
Promoting Events with Video
·
Meet the Team
·
Video Contests
·
The Sales Video
·
Example of a Great Sales Video
·
The 8 Steps to Create a Sales Video
·
Success Stories
·
The Humorous Sales Video
·
‘How to’ Videos
·
Showcase your Company Culture
·
Online Training Courses
·
Meet the CEO
·
Expert Interviews
·
Technical Explainer Videos
·
Recruitment Videos
·
Staff Training
·
Video Blogging for Profits EBook
Creating
Your Videos
·
Why use Video in Business
·
Creating the Video – using Flixpress
·
How to use ‘Fiverr’
·
Where to get Copyright Free Media
·
Putting it all Together
YouTube
Strategies
·
Setting up your YouTube Channel
·
Video Keyword Research
·
Uploading & Tagging
·
Video Thumbnails
·
Liking, Linking & Comments
·
Sharing your Videos
·
Uploading to LinkedIn and Facebook
·
Video Sharing Sites
·
How to ‘Kick Start’ your Videos
·
Your Video Process Summary
·
Your Channels Look & Feel
·
An Overview of YouTube – How it Works
·
How to use Creator Studio
·
How to use Creator Studio – Part 2 - Analytics
·
How to use Creator Studio – Part 3
·
YouTube Ranking Factors
·
YouTube Mind Map
·
YouTube Playbook - EBook
Live
Streaming Video
·
Live Streaming Video – Part 1
·
Live Streaming Video – Part 2
·
Live Streaming Video – Part 3
·
Live Streaming Video – Part 4
Facebook
·
Introduction to Facebook
·
Setting up your Facebook Account
·
Identifying Your Target Audience
·
How to Create a Viral Facebook Post
·
Strategies to Create a Successful Post
·
Example of a Company that has built 2 Successful
Businesses using Facebook
·
An Interview with Facebook expert Mari Smith
·
How to Advertise on Facebook
·
Custom Audiences & Lookalike
·
Where to Find Great Graphics for Facebook
·
The Facebook Formula EBook
Twitter
·
Introduction to Twitter
·
How to use Twitter for Business
·
Twitter – Getting Started
·
Setting up Your Profile
·
How to get Followers
·
How to use Embedle
·
Successful Brands using Twitter for Marketing
·
Twitter Tools & Analytics
·
The Twitter Glossary – EBook
·
The Twitter Toolkit – EBook
·
The Twitter Marketing Guide – EBook
Creating
Visual Content
·
Design & Visual Content – Part 1
·
Design & Visual Content – Part 2
·
Design & Visual Content – Part 3
·
Design & Visual Content – Part 4
Other
Social Media Channels
Instagram
·
What is Instagram
·
Instagram Quick Setup
·
Instagram for Business
·
Examples of Brands Using Instagram
·
How to use Insights for Instagram
Pinterest
·
What is Pinterest
·
How Pinterest Works
·
Pinterest in Action
·
Pinterest for Business
·
Companies using Pinterest
·
Pinterest – 10 Take Aways
Social
Media Tools
·
19 Social Media Tools - EBook
·
160 Content Marketing Tools for Your Business – EBook
·
The Best Times to Post on Social Media – EBook
Putting it
all Together
