Monday, January 05, 2015
Presentation Skills Tips | Practical Tips for International Speaking | Sales & Marketing Presenter
Tips
·
If speaking in a
country for the first time, ensure you have all the details of the venue and
mobile phone numbers of the organizers. If something goes wrong or your limo is
not there to pick you up, these are essential.
·
Check that you have the
correct visas. Very serious immigration officials with machine guns once
delayed me for four hours in the Czech Republic because of visa problems.
·
When checking into a
hotel, ensure that the organizers have arranged payment. Sometimes they fax
booking confirmation and not payment information to the hotel. This happened to
me in Japan and I was given a massive bill.
·
Ensure that you have a
rock sold, signed contract and receive payment before the talk. It can be
difficult chasing your payments from 10,000 miles away.
·
Allow for jet lag. If
you have a 13-hour flight and a 10-hour time difference, you will not give your
best performance without a rest. Take a natural herb tablet called Melatonin
that sorts out the body clock immediately. Before flying have an aromatherapy
massage and keep the oils on your body.
·
Try to take day
flights, you can get a lot of work done and arrive in time for a good night’s
sleep
·
Pack lightly (easy for
men). I often to international speaking tours that involve 10 to 15
presentations and 10 international flights, you do not want to be lugging heavy
suitcases around with you. For me it is one suit with 2 trousers, 5 lounge and
5 casual shirts, shorts, underwear, socks and toiletries. Every hotel can
quickly do any laundry and often I will find a laundry shop near the hotel at
half the rates. Many times I travel with hand luggage only and I don’t need to
wait around to collect my luggage at airports
Frank
Furness CSP is a Sales & Social media presenter and author of two
best-selling books.
He has
educated, entertained and inspired audiences in 54 countries. His publications
and resources have been sold globally. For more information or to sign up for
the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com
and for resources take a look at http://www.frankfurness.com
and http://www.technologytoolsforbusiness.com
NOTE:
You're welcome to "reprint" this article online as long as it remains
complete and unaltered (including the "about the author" info at the
end), and you send a copy of your reprint to frank@frankfurness.com
Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
How to adapt your Presentations for International Audiences
Having
spoken in 54 countries and having made every mistake under the sun, I quickly
cam e to realize that I needed to learn about the countries, cultures and
audiences.
Be Aware of Cultural Differences
Middle East - Don’t show soles of your feet
when seated, considered an insult.
China & Hong Kong – Hand over and accept business
cards with both hands.
Japan – Don’t try to copy the Japanese
way of bowing, you will never get it right and make a fool of yourself.
Malaysia & Singapore – Point with your thumb, not your
index finger.
Adapting your talk
When speaking to English speaking foreigners,
always speak slowly. Remember, English is their second language.
South Africa – sport crazy, especially rugby and
cricket with a great sense of humor similar to Americans. Enjoy lots of
motivation and excitement.
India – possibly the best audiences in the world.
They enjoy lively interactive motivated talks. You are almost guaranteed a
standing ovation. They love to be photographed with you.
Chinese & Japanese – They are very formal and serious.
They have a great thirst for knowledge. Make your talk less motivation and more
education. If they like you they will generate a lot of repeat work. It is very
important to learn about their culture.
Singapore – smart and elegant, but want value
for their money.
USA – wonderful audiences who enjoy a
good mix of inspiration, entertainment, stories and practical take away
Middle East – Gregarious and outgoing. Very
emotional and love stories. Don’t be surprised if they take telephone calls
during the talk or wander in and out of the room, it’s just the way it is….
If selling DVDs, send them ahead of time. You
will be x-rayed when entering the Country and they will take them and watch
them, very strict on morals.
Germans, Swiss, Belgium’s – more serious, more education and
don’t waffle – get straight to the point.
Spanish – easygoing and very laid back. Great love of
life and a lot of fun.
Malaysians – Softly spoken, respectful and emotional.
Also love stories and lots of humor.
Iranians – extremely intelligent and have a
huge thirst for knowledge. They will treat you like a visiting film star.
Time Out
If you’re going to a country for the first
time, take an extra two days to sightsee. I have seen and done incredible
things while speaking internationally. Why not? It’s one of the perks of the
profession.
Frank Furness CSP is a
Sales & Social media presenter and author of two best-selling books.
He has educated,
entertained and inspired audiences in 54 countries. His publications and
resources have been sold globally. For more information or to sign up for the
free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and
for resources take a look at http://www.frankfurness.com and http://www.technologytoolsforbusiness.com
NOTE: You're welcome
to "reprint" this article online as long as it remains complete and
unaltered (including the "about the author" info at the end), and you
send a copy of your reprint to frank@frankfurness.com Take a look at other articles,
free software and e-Books at http://www.frankfurness.com/
How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness
I recently attended a TV presenters course at Pinewood
Studios where they produced all the Harry Potter and James Bond films (it was
awesome). During the course we were told that the BBC has seven full time
people just scouring YouTube to discover talent and possible programmes.
YouTube is the second most powerful search engine and
companies and individuals who know how to use it are reaping the profits.
My channel www.youtube.com/salestips
has 600 videos with 6,000 subscribers and over 3 million views.
The
challenge is that companies are now becoming adept at producing great videos,
but they generate very few views.
Take
a look at the new Evian Babies video that generated 57million views in 3 months, now
sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs
I
have realized how important it is to get the views – take a look at a video I
made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE
and one I made 5 days ago that has
generated 400 views - https://www.youtube.com
/watch?v=o6MY82XmxWA
Here
are the important factors that YouTube take into consideration in ranking your
videos and resulting in more views.
•
Keywords in the title
•
Keywords in the description
•
Keywords in the tags
•
Incoming Links
•
Time watched (new)
•
Total video views
•
Total likes & dislikes
•
Total embeds
•
Total shares
•
Total playlists it is added to
•
Subscribers
•
Total channel views
•
Flags
•
Comments
•
Category choice
I have also found that it is important to kick-start
your videos and for the important videos I will pay to get them past those critical
benchmarks of 300 and 2,000 views
Some
ideas for kick starting your videos:
Video
for adwords - I normally have a
budget of £10
Virool – here I have a
budget of $25
Frank Furness
CSP is a professional speaker and author specializing in Sales & Social
Media. He has educated, entertained and inspired audiences in 54 countries. His
publications and resources have been marketed globally. For more information or
to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.technologytoolsforbusiness.com
NOTE: You're welcome to "reprint" this article online as long
as it remains complete and unaltered (including the "about the
author" info at the end), and you send a copy of your reprint to
frank@frankfurness.com Take a look at other articles, free software and e-Books
at http://www.frankfurness.com/
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