What are you doing today that is better and
different to your competitors? How do you find and attract new clients?
If you are not doing anything that
differentiates you from the competition, you could be losing out on a huge
amount of potential business.
One of the easiest methods to differentiate
your company is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
YouTube and here are some tips, strategies and ideas that can help your business
immediately:
·
Have
your own YouTube Channel and base the channel name on keywords e.g. Health and
Fitness London – IT Security New York
·
Make
sure the sound on your videos is clear and mixed and edited well so users can
clearly hear it.
·
Create
well thought out, professional style videos that are edited properly.
·
Keep
your content funny, engaging, and informative so that it will keep viewers
watching until the end of the video.
·
Embed
your logo and website into the video.
·
Keep
the resolution of the video as high as possible
·
Be
yourself. Don’t lose sight of the purpose and mission of the video. Think of
yourself speaking to a friend in a pub or coffee shop and use the same tone and
expressions.
·
Practice
before posting the final video. Do a few dry runs before taping and publishing
and remember if you are boring, the video will be boring to viewers.
·
Do
more than just talk. People don’t want to sit and watch a person just talking
to the camera. Make it exciting and interesting as well as fun.
·
Limit
your video length to two minutes maximum, most viewers lose interest after
this. Look at any movie, the scenes change around every minute.
·
Use
the ‘problem, solution and action’ method of filming. An example would be ‘Have
you been trying diets and still can’t move that fat (problem) – here are 3
exercises to help you right now (solution) and sign up for our free newsletter
or call us to find out about our gym membership (solution)’
·
At
the end of each video, ask your viewers to ‘like’ the video and comment, this
helps with your rankings.
·
If
you are going to use music, use copyright free music’
·
Grab
viewers by integrating important keywords into the title. This will help to boost
the search engine results.
·
Use
keywords in the tags that will lead potential clients to your videos and make
the first line of your description is your website address as that is what
viewers will see immediately below the video.
·
Choose
the most relevant category
·
Make
the videos go viral and spread them to as many websites as possible. Once you
have uploaded the video, click on the ‘share’ button and then share the video
with Twitter, Facebook your Blog and any other social media sites that your business
uses.
Remember to use the videos in different ways
·
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on the website
·
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the team
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testimonials
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·
Tip
of the week
Join
our free webinars at https://www.productivitycentre.com/webinars
Frank Furness
CSP CFP TOT is a professional speaker and trainer specialising in sales and
sales management. He has educated, entertained and inspired audiences in 69 countries.
For more information or to sign up for the free ‘Sales Tips & Ideas’
newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.productivitycentre.com
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