Hey there, business warriors and marketing mavericks!
Let me take you back to when I started in sales - the '80s. We had rolodexes, landline phones, and face-to-face meetings. Fast forward to 2025, and we've got AI, LinkedIn, and tools that would've seemed like science fiction back then.
Who could ever have imagined a world with all of these resources at our disposal, I thought the world had changed when they developed the huge brick size mobile phones, anyone old enough to remember those…
But here's the truth: Technology changes, but human connection? That never goes out of style.
My 15 Battle-Tested Strategies for Dominating Marketing in 2025
1. LinkedIn: Your Digital Sales Floor Forget thinking of LinkedIn as a job board. It's a goldmine. With 930 million members, this platform is where decision-makers, influencers, and game-changers hang out. Pro Tip: I've built 32,000 followers by doing one simple thing - providing value. Every. Single. Post.
I remember when LinkedIn was just a digital resume dump. Now? It's a gladiatorial arena of personal branding. I've seen brilliant professionals with zero personality get buried, while charismatic storytellers with average skills rise to the top. One of my posts about a British Airways meal went viral with 230,000 views and 700 comments (take a look). Why? Because I told a story, not just shared a fact. Your personal brand is your ticket to the big leagues - make it count.
2. AI: Your Secret Weapon, Not Your Boss ChatGPT, Claude, and other AI tools aren't here to replace you. They're here to supercharge your creativity. Want to draft a killer LinkedIn post? Use AI to generate a first draft, then inject your personality. It's like having a 24/7 brainstorming buddy.
I love AI tools like ChatGPT and Claude. They're brilliant for research, drafting, and generating ideas. But at the end of the day, they're not sitting in the boardroom, reading the client's body language, or sensing the emotional undercurrents of a negotiation. I've closed deals by sensing a client's unspoken concerns, by knowing when to crack a joke, or when to listen. AI is like a high-powered telescope - it helps you see further, but you still need a human to interpret the view.
3. Content That Actually Matters Here's my posting strategy that's working like gangbusters:
o Monday: Motivational stories
o Tuesday: Polls and deep-dive articles
o Wednesday: Practical content with killer visuals
o Thursday: Videos
o Friday: Humor that makes people laugh (and remember you) and even original AI quotes helpfully generated by ChatGPT
We're drowning in content. Millions of posts, ads, emails flooding our screens every second. Want to stand out? Make them feel something. My viral posts aren't technical masterpieces - they're human stories (take a read)
4. The AI Content Playbook
o Use AI for research
o Generate content ideas
o Draft initial concepts
o ALWAYS add your unique voice
Warning: Post pure AI content, and LinkedIn will crush your reach faster than eating a bad meal.
Back in the '80s, I had this junior sales rep who talked so much he'd bore clients into submission. AI's kind of similar. It can generate content faster than you can blink, but without human direction, it's just word vomit. I once had a client use pure AI-generated content, and their engagement dropped faster than my first attempt at skiing. The lesson? AI is your wingman, not your entire sales team.
5. Smart Profile Optimization Your LinkedIn profile isn't a resume. It's your digital billboard. Want proof? Google "Sales technology speaker" - I've owned that search result for 10 years. That didn't happen by accident.
Let me come in and work with your team and I will show them how to do the same.
Practical Tools That Actually Work
- Evy.ai: Your personal LinkedIn coach
- Hunter.ai: Find email addresses quickly
- Crystal Knows: Understand your connections' personalities
- ChatGPT: Your AI research and drafting assistant
Real-World Success Secrets
- Experiment fearlessly
- Measure everything
- Adapt quickly
- Stay human
My Top 5 AI Marketing Commandments
1. Thou shalt use AI as a tool, not a crutch
2. Thou shalt always add personal stories
3. Thou shalt be transparent about AI use
4. Thou shalt prioritize value
5. Thou shalt keep learning
Want to Go Deeper?
Interested in transforming your marketing? I've got you covered:
📧 Email: frank@frankfurness.com
🌐 Online Course: linkedinmarketingforbusiness.com 🎙️
Call +44 7711 672888
Speaking & Training: Customized for your team. Book me now for 2025 to speak at your conference, train your team or to consult and grow your business.
Drop a comment below. What's holding you back from marketing domination in 2025?
"Artificial Intelligence is fantastic, but it can't buy you a beer after closing a massive deal. Always remember: humans close deals, AI just helps you get there faster."
Frank Furness
#MarketingStrategy #AIMarketing #LinkedInMastery #SalesTips #BusinessGrowth
