LinkedIn's 2025 Algorithm Shake-Up: What You Need to Know (Before Your Posts Disappear)

 

Let’s be honest: LinkedIn’s at it again—quietly updating the algorithm while the rest of us are just trying to figure out which day to post and what emoji gets the most engagement.

If your once-thriving posts are now struggling to break 300 views, don’t panic. It’s not you—it’s the algorithm. And the good news?

With a few simple changes, you can adapt, thrive, and get your content seen by the right people.

LinkedIn’s Algorithm Has Matured

Quality Over Quantity: The New Golden Rule

Remember when we all thought more posts, more likes, more everything was the answer? Well, LinkedIn has decided to throw a wrench in that particular machine

They're now prioritizing quality and relevance like a hawk eyeing its prey. This means your content needs to be less about "look at me!" and more about "let me help you!" 

Think insightful advice, genuine knowledge sharing, and content that makes someone stop scrolling and think, "Hmm, that's useful!"

They're actively moving away from "viral" content that might have been great for a fleeting moment of fame but offered little substance. 

If your post is packed with value, solves a problem, or offers a fresh perspective, the algorithm is far more likely to give it a high-five and show it to a wider, more relevant audience. So, less clickbait, more brain bait!

It’s no longer about volume. It’s about value. Here’s a quick before-and-after snapshot:

Old LinkedIn	New LinkedIn (2025)
Likes = visibility	Meaningful comments = visibility
Post links anywhere	External links reduce reach
Long, wordy posts	Short, structured insights perform best
Any engagement worked, now	Only quality engagement matters

The message is clear: LinkedIn is focused on elevating high-quality, niche-specific content that sparks real interaction.

What the Algorithm Now Prioritizes

LinkedIn’s new AI-driven system rewards content that creates depth and dialogue. Key performance drivers include:

1. Dwell Time – The longer someone reads, the more the algorithm notices.
2. Saves & Shares – These signal lasting value.
3. Meaningful Comments – Discussions matter more than quick compliments.
4. Niche Relevance – Stay in your area of expertise.
5. Early Engagement – The first 90 minutes determines broader reach.

The first 60-120 minutes after you hit "post" are critical. This is your "golden hour."

If your content gets a burst of meaningful engagement during this time, LinkedIn's algorithm will show your post to more and more people, even beyond your immediate network. So, time your posts wisely when your audience is most active.

Frank's Quick Tip:

Stop trying to connect with everyone on the planet. Focus on building genuine relationships with people in your industry, your clients, and your prospects. Quality over quantity – it's not just a saying, it's now the algorithm!

And finally, LinkedIn is really pushing for niche expertise.

If you consistently share valuable insights on a specific topic, you'll be recognized as an authority.

This means your content is more likely to be shown to others interested in that niche, even if they're not directly connected to you. So, pick your professional hill to die on, and plant your flag with insightful, consistent content.

In essence, the LinkedIn algorithm is maturing. It's less about viral stunts and more about building genuine connections, sharing authentic expertise, and providing real value.

Tactics to Retire

Here’s what’s no longer effective (and could hurt your visibility):

• External links in the post body (use the comments instead)
• Tagging people who don’t engage
• Low-effort engagement bait (“Comment YES if you agree!”)
• Generic stock photos that add no real context

Authenticity and relevance are now non-negotiables.

What Still Works (And What’s Growing)

• Text-only posts with strong hooks and substance
• Carousel posts (PDFs) – Educational slides continue to perform extremely well
• Short native videos – Especially those under 60 seconds
• Vertical videos – This format is rapidly gaining favour as mobile consumption dominates. LinkedIn is now prioritising vertical videos in the feed, making them ideal for thought leadership, Quick tips and event recaps. Keep it concise, clear, and captioned.
• Relatable storytelling – Share experiences, lessons, and Real-world examples that resonate with your network

Frank’s Winning Post Formula

1. Hook – Start strong with a surprising insight or provocative question
2. Value – Share useful advice, a compelling story, or a fresh perspective
3. Engagement Prompt – Invite discussion with a clear question
4. Format – Use white space, bullets, and simple visuals for readability
5. Consistency – Post 3–5x per week with a clear theme or niche focus

Metrics That Matter Most

Metric	Why It Matters
Dwell Time	Indicates content relevance
Saves	Shows your post is useful long-term
Comments	Drives deeper engagement
Reposts	Expands network reach
Early engagement	Boosts algorithmic prioritisation
Vertical video views	Indicates strong mobile engagement and storytelling

 

Less Broadcasting. More Conversation.

LinkedIn is not a megaphone — it’s a conversation platform. Instead of pushing messages, invite your audience to participate.

Try:

“What’s the worst business advice you’ve ever received?”
“Is hustle culture hurting productivity?”

Genuine dialogue will always outperform a generic update.

Final Thought

LinkedIn’s 2025 algorithm isn’t trying to confuse you—it’s trying to elevate quality content. Yes, the bar is higher. But that also means the opportunity is greater for those who bring real insights to the table.

Be consistent. Be helpful. Be real.

Need a LinkedIn Strategy That Works in 2025?

If you’re a CEO, consultant, or sales leader looking to:

• Attract better leads
• Build authority in your niche
• Leverage AI and content to grow your visibility 

Visit www.frankfurness.com to explore keynote speaking, workshops, and strategy sessions.

Let’s make LinkedIn your best business tool in 2025.

 

"The AI Landscape Just Exploded: What Business Leaders Need to Know Right Now"

 

Remember when AI was just chatbots answering simple questions? Those days are long gone….

I've just completed a fresh analysis of the latest AI developments, and I'm bursting to share these golden insights with you.

Google Just Dropped a Beast of an Update for Gemini

Buckle up, because Google's new Gemini 2.5 Pro Preview (I/O edition) is an absolute BEAST!

After analyzing its performance across multiple leaderboards, here's what makes it exceptional:

• It's Topping the charts everywhere – beating Claude 3.7 Sonnet on the WebDev Arena Leaderboard and crushing OpenAI's o3 across all LM Arena categories
• Its video processing is 30x faster with an 84.8% score on VideoMME (if you're a data junkie like me, you'll appreciate these numbers!)
• It's got dramatically improved coding capabilities - handling code like someone Who's been living in VS Code since birth

What's truly remarkable is that you're not paying extra for this firepower. It fully replaces the regular 2.5 Pro model at the same price. You can access it through the Gemini API, Vertex AI, AI Studio, or just hit up the Gemini app.

And this is just the appetizer before Google's I/O conference. Remember my COPE strategy (Create Once, Publish Everywhere)? Google seems to be following their own version: Improve Once, Dominate Everywhere!

Your Chatbot Probably Shouldn't Be Your Doctor

An eye-opening Oxford study just confirmed what many of us suspected: letting AI play doctor might not be the smartest move yet.

Despite one in six American adults already asking chatbots health questions (those medical bills aren't getting any smaller, are we right?), the research found people using AI were:

• Less likely to identify health conditions correctly
• Regularly underestimated how serious the symptoms were

The problem is two-fold:

1. Most People don't know how to effectively communicate with these chatbots
2. The responses are a confusing mix of good and questionable advice.

Meanwhile, tech giants like Apple, Amazon, and Microsoft are racing to stake their claim in the healthcare AI gold rush. But when even OpenAI is advising against relying on ChatGPT for health diagnoses, maybe we should listen!

Bottom line: While asking ChatGPT about a sore throat might be tempting, leave the serious stuff to actual doctors for now. The tech isn't quite there yet.

Video Generation Just Got Scary Good

Two massive developments have just changed the video game:

HeyGen's Avatar IV brings a single photo to life with movements and expressions that are uncannily real. Their "audio-to-expression" engine analyzes voices to create facial movements that respond naturally to speech. And it's not just talking heads; they've added support for half-body and full-body formats too.

Lighttricks' LTXV-13B generates high-quality content 30x faster than existing models while running on regular consumer hardware. They're using a clever approach called "multiscale rendering" that builds videos in layers of detail.

The speed of innovation here reminds me of what I always tell my clients: "The gap between 'mind-blowing demo' and 'anyone can do this' is collapsing faster than ever."

Musk, Palantir & TWG Want to Rewire How Businesses Use AI

Elon being Elon, he's now taking on enterprise AI. His xAI startup just teamed up with Palantir and TWG to "redefine how banking institutions adopt AI across the entire enterprise."

The alliance is targeting a real pain point: 74% of CEOs know they should be implementing AI-first strategies but can't figure out how to get beyond the proof-of-concept phase.

What makes this partnership fascinating is their approach - AI integration needs to come from the C-suite rather than being siloed in the tech department. It's like what I tell businesses about LinkedIn strategy: success comes from the top, not from delegating to the newest team member!

OpenAI Drama Continues (No Surprises There!)

OpenAI is reportedly spending $3 billion to acquire Windsurf (formerly Codeium), which would be their biggest acquisition yet.

But not everything's rosy in AI land:

• Musk's attorneys are calling OpenAI's restructuring a "transparent dodge"
• Microsoft wants solid assurances that their $13.75 billion investment is protected

Watching this drama unfold is better than the latest streaming series! Just like on LinkedIn, authenticity always wins in the end.

Five Tools Worth Checking Out

Just like my AI recommendations for LinkedIn, here are some standouts:

• MarketMind: Analyzes billions of data points for real-time business insights
• Vsub: Creates faceless videos in seconds (perfect for quick content)

• Humanize: Makes AI-written text sound actually human (essential for authentic content!)

• TabMate: Finally, something to tame your 87 open browser tabs

Remember what I always say: "AI is fantastic, but it can't buy you a beer after closing a massive deal. Always remember: humans close deals, AI just helps you get there faster."

Want to transform your AI knowledge? I've got you covered:

📧 Email: frank@frankfurness.com
🌐 Online Course: www.linkedinmarketingforbusiness.com
🎙️ Call +44 7711 672888

Speaking & Training: Customized for your team. Book me now for 2025 to speak at your conference, train your team or to consult and grow your business.

#AITrends #BusinessGrowth #AIinBusiness #TechInnovation #PersonalBranding

"The fastest way to succeed with AI isn't to copy everyone else - it's to understand the technology so well that you can be authentically yourself while leveraging it."

Frank Furness