The Importance of Video Marketing
Video is an extremely powerful
marketing tool, and one that you can’t afford to ignore. It can significantly
improve the ability of people to find you on the Web, and it’s also a very
effective and memorable way to tell a story.
Tell your
Story. There’s nothing like the raw
power of visual and audio to make a story memorable. We are all are visual learners, and nothing grabs and
holds our attention as much as a narrative told in moving images. In fact, this
is the best way to convey complex ideas. Video can be used to tell the story of
your brand, provide information that helps clients solve a problem, or explain
trends.
YouTube
offers a search advantage. There
are other video sites, but my preference is YouTube. It’s the second most
popular search engine, which means that if someone is looking for instructions
on how to complete a task, that’s where they’re heading. But, more importantly,
Google owns YouTube and gives it some preference in its search algorithm.
This
improves the odds that your video will end up on the first page of search
results. I have 500 videos on YouTube and find it one of the best free
advertising mediums.
How Long.
The top 10 videos that are shared
most often have an average run time of 4 minutes, but try for about two minutes
as this is the attention span of most people.
Look and
Feel. Aim to create videos that fit
your brand. Take a look at the great success of Will it Blend and the EvianBabies
Viral
subjects. While funny and surprising videos
have a greater success rate at going viral, there are many other approaches
that can be very successful for your brand.
- How to
- Interviews
- Testimonials
- Technical explanations
- Product demonstrations
- Staff training
- Meet the team
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