I recently attended a TV presenters course at Pinewood
Studios where they produced all the Harry Potter and James Bond films (it was
awesome).
During the course we were told that the BBC has seven full time
people just scouring YouTube to discover talent and possible programmes.
YouTube is the second most powerful search engine and
companies and individuals who know how to use it are reaping the profits.
The challenge is that companies are now
becoming adept at producing great videos, but they generate very few views.
Take a look at the new Evian Babies video
that has generated 57million views in 3 months - http://www.youtube.com/watch?v=pfxB5ut-KTs
I have realized how important it is to get
the views – take a look at a video I made 3 months ago that has generated
53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE and one I made 17 days ago that has generated
6 thousand views - http://www.youtube.com/watch?v=rmwvWiboCSo
Here are the important factors that YouTube
take into consideration in ranking your videos and resulting in more views.
•
Keywords
in the title
•
Keywords
in the description
•
Keywords
in the tags
•
Incoming
Links
•
Time
watched (new)
•
Total
video views
•
Total
likes & dislikes
•
Total
embeds
•
Total
shares
•
Total
playlists it is added tp
•
Subscribers
•
Total
channel views
•
Flags
•
Comments
•
Category
choice
I have also
found that it is important to kick start your videos and for the important videos.
I will pay to get them past those critical
views of 300 and 2,000.
Some ideas for kick starting your videos:
Video
for adwords - I normally have a
budget of £10
Virool –
here I have a budget of $10
Frank Furness
CSP CFP TOT is a professional speaker and author. He has educated, entertained
and inspired audiences in 53 countries. His publications and products have been
sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter,
and for resources take a look at http://www.frankfurness.com
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