How to create memorable videos for YouTube | Sales Technology Speaker | Technology Tips

We are now living in a visual society and sites like YouTube, Vimeo, Instagram and Pinterest are creating a huge influence in the branding, SEO and ultimately sales for our business.

I have been on YouTube from the day it started and now have 650 videos on my channel www.youtube.com/salestips

During this time I have studied many videos and have seen that the best and most watched have the following elements:

• They are either different, funny, quirky or have valuable content for the viewers
• They tell stories and use music effectively - https://www.youtube.com/watch?v=uaWA2GbcnJU
• They have an emotional connection
•  They have a call to action

The latest statistics from YouTube tell us that the average watching time of a video is 36 seconds. 

This does not mean your video must be 36 seconds long, in fact it must be viewed for 30 seconds to be counted as a watched video on YouTube (for Facebook it is 3 seconds). 

If you have compelling, valuable content, your viewers will watch the complete video. Take a look at my webinar on ‘How to dominate the first page of Google’ – https://www.youtube.com/watch?v=by8rYZwHgeE

Some other important elements are:

•  Use a good microphone, bad sound quality will quickly turn off viewers
•   In the first three seconds tell the viewers why they should watch the video and what they will get from it
• Talk into the camera and talk as if someone is in front of you and you are speaking to them only. Never speak in the third person or as if you are presenting to an audience. Remember, it is only one person viewing your video the majority of the time and they must feel that you are speaking directly to them. This is the same for any other social media communication, always write or record as if speaking to one person.
•   When you upload the video, think in terms of search engine optimization. What are the key phrases people would type into a Google search or YouTube search if they were looking for your type of business or solution?
•  My phrase is ‘sales technology speaker’. Type that search into Google and see how I dominate the first page of Google and the power of YouTube videos for SEO.
•  Put your phrase into the subject line of your video, the description and the keywords
•   In the first line of your description put a link to your website http://www.frankfurness.com and this will serve as a link from YouTube to your site which Google loves, a powerful link from its Google family.
•  Share your video directly from YouTube to all the social media channels listed below the video except Facebook.
•  Upload your video directly to Facebook as a native video and this will get you more views than a YouTube link.

Please take a look at my blog and my article on where and how to use your video in business. Also take a look at my schedule for when I will be running my one day Video and YouTube Masterclass

Frank Furness is a sales & social media author and speaker and he has presented in 58 countries. Take a look at his YouTube Channel and to book him for your next conference or to run his 3 day ‘Social Media Bootcamp’ for your business, please email him at frank@frankfurness.com

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Craft Your Elevator Speech | Sales & Marketing Speaker

 Your Elevator Speech must be short and concise and you must know it off by heart. It must come so naturally to you that you can repeat it in your sleep. 

Introductory statements that are not elevator speeches include, “My name is Michael and I am a sales trainer”. “My name is Mary and I am a motivational speaker”.

None of these statements stimulate any conversation and will either drive potential clients to the other side of the room or bore them while they say to themselves, ‘so what’.

Remember every potential client is thinking ‘what’s in it for me. So if anyone can see the wiifm (what’s in it for me) after your elevator speech, you’re selling benefits.

A better strategy would be, “My name is David and I help international expatriates with their mortgages/help them retire early/maximise their investments (all benefits for them).”

Remember your goal is to keep the conversation going and stimulate a response from the person you are speaking to. Your goal is not to talk about yourself and what you do but it is to find out what the other person does and what is important to them, i.e. what’s in it for them.

To prepare your elevator speech, first identify how you can help your potential clients. List at least three things that you could do to help your clients, and then list three reasons why people should be doing business with you. 

Now…list three things you do to help your clients

1

2

3

Now create your elevator speech into three parts. 

Part one would describe what it is that you do, i.e. ‘My name is Frank Furness and I help organisations to understand the selling process in a fun and educational way.’ 

Now…write out your introduction and what it is that you do

My name……

Part two would describe how they would derive benefit from what you are selling them. ‘I help organisations to give their sales people the right skills, I help them to understand what motivates their sales people and give them strategies to sell to clients the way that they buy.’

Now write out your benefit statement

I help….

Part three is the ‘what’s in it for them’

 ‘What this means to you as the company owner, is so that they can be more motivated and exceed their sales targets.

The part three should always include a phrase like, ‘so that’.

Now ….write out your benefit statement.

After you have done this, put it all together and learn it well. Also remember that this could change depending on the clients and their requirements.

Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 53 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/  

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How to use Video to build your brand & increase sales | Sales & Marketing Speaker | Frank Furness

Video has to be one of the best ways to increase exposure and build your brand, especially using the power of YouTube.

• The latest research shows that:
• Content with visuals get 94% more views
• Visual content is 40 times more likely to be shared on social media network
• The average person reads only 20% of text on webpages

I have been involved in video for the past 10 years and uploaded my first video to YouTube when it started. I now have over 600 videos, millions of views and 6,000 subscribers.

Here are some of the things I have learned along the way:

• Content is king. It is all good and well having funny videos of cats for views, but in a business situation people are looking for good content that is relevant to the
• Sound quality is really important, if the sound is bad they will stop watching immediately
• A year ago I would have said that the length of the video should be less than 2 minutes. Latest statistics show the average viewing time is 36 seconds. Saying that, once again it is about the content. I have uploaded webinars that are an hour long and had great success because the content was important and compellin
• In the first few seconds tell them why they should be watching the video and what they will get from it.
• Have a call to action at the end of the video with your contact details and a live link to your website. Also tell them to comment, like and share your video as this will help with your views. 
•  Kick start your videos. I normally spend $10 on YouTube AdWords and $25 on Virool Promotion
• Have a great thumbnail that will catch attention and tell views what the video is about – take a look at http://jvz3.com/c/16130/132567 which will take you to YouTube Graphics creator which I use all the time
•  Have a great headline for your video. Again I use a tool that can be seen at www.simpleheadlines.com
• Once you have uploaded your video, remember to promote it through all your social media channels

I will be bringing out more articles on how to use video and YouTube effectively and also take a look at my Masterclass that I am running in venues around the world - http://frankfurness.com/video-a-youtube-masterclass

Frank Furness CSP is a Video Marketing & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. His YouTube channel www.youtube.com/salestips has over 600 videos, millions of views and over 6,000 subscribers. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/