Video Marketing Tactics | Video Marketing Training

Video has almost become the most important strategy in online marketing right now.

Research is showing that:

• Online video now accounts for 50% of all mobile traffic
• 78% of people watch video every week
• 69% of business professionals have used video marketing

As a specialist in video marketing with over 700 videos on YouTube (www.youtube.com/salestips ) I have found that video has the following advantages:

• You can make great quality videos with inexpensive cameras (even Iphones), a good microphone and I use Camtasia Studio for the video editing which is really easy to use.
• By putting the right keywords into the title, description and tags of the video in YouTube and then promoting it with Google+, you would be surprised at how quickly it ranks in a Google search (Google of course owns YouTube & Google+, so will rank it fast)
• YouTube research shows that the average watching time on a video is 36 seconds, so you need to get your message across in the first few seconds. A good formula to follow for a business video is to start with what the video is about, move on to challenges (your prospect may be facing), come up with the solution (your company) and then the call to action (what to do to buy your product or service.

By combining the power of stories, music & emotion you will create a video that can go viral.

YouTube is of course the place to host all your videos, but to rank here are 15 factors that YouTube takes into account:

1 – Keywords in the title

2 – Total video views

3 – Total embeds

4 – Total channel views

5 – Number of comments

To find the other 10, come along to the Video & YouTube Masterclass.

They will be held in:

Johannesburg, South Africa on the 24^th June

London on the 2^nd July for Video Marketing for Business

London on the 8^th July for speakers, coaches, consultants & trainers.

For all the details please go to http://frankfurness.com/video-a-youtube-masterclass

 

Frank Furness is an International Speaker and Author. He has presented in 58 Countries on Video & Internet Marketing.

Book Frank to speak at your next meeting or email him at frank@frankfurness.com for his list of topics

How to Develop and Promote Effective Newsletters | Sales & Marketing Speaker

Everyone should develop a 10 touch plan to stay in contact with their clients on a regular basis. The easiest way to do this is through an ezine or electronic newsletter.

This is a great way to share information, promote your products, and get feedback from your most important customers. Here are some pointers to creating a successful newsletter.

1.Have a Theme.
The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis, select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. With my newsletter, I have a number of themes to suit my different audiences; sales, technology, speaking and motivation.

2. Allow for Easy Reading and Archiving
The first few seconds are your most important so make them count. Use big, bold headlines, and article descriptions, providing links to the full article or related content areas. Also, make it easy for subscribers to read back issues and put a link to the archive on your blogs and websites.

3. Use Graphics.
Producing a newsletter that's wall-to-wall text will not be able to keep the interest of even your most savvy reader. Include photographs and videos where possible. This will break up those large blocks of content and increase your newsletter's appeal. Make sure your graphics include links to the articles or products they reference as Internet browsers tend to click on pictures or graphics presented online.

4. Include Product or Service Information.
Internet users are very comfortable with product promotion especially when receiving free information or content. I always try to give a great deal of content as well as many free resources – take a look in the links section. Products or services that are closely aligned with the theme of your newsletter can be ideal. As a rule of thumb, keep the number of products you promote to three or less.

5. Be Viral.
Never assume that the person reading your newsletter signed up for it directly. In fact, you should encourage your readers to forward the newsletter to others who may be interested in the content you're providing. Make it easy for new users to sign up through a link in each edition of your newsletter. When users forward a copy to a friend, they can easily subscribe.

6. Place all your newsletter articles on your blog
This will attract a new audience who will pick up the articles from the internet, subscribe to your newsletter and eventually buy your products or services.

7. Ping your Blog
I use a website http://www.pingomatic.com to ping my blog, this is, in effect getting the message to most of the blog directories that I have new articles on my blog for viewing.

8. Submit your Newsletter to the top directories
This will find subscribers who are interested in your subject and encourage them to sign up. Here are some to consider:

Ezine Articles - http://my.ezinearticles.com/

Go Articles - http://goarticles.com/

Largearticle - http://largearticle.com/

Articlebase - http://www.articlesbase.com/

9. Have a second, short newsletter
I noticed that many of my CEO clients were too busy to read my normal long newsletter. I then produced a second newsletter with only five or six links to the newsletter articles now on my blog. This increased readership by 33%.

10. Promote your newsletter everywhere.
Promote your newsletter on your website, blogs, vlogs, articles and videos. I promote my newsletter on some of my YouTube videos and this has resulted in 10,000 new subscribers in the past year.

11. Find the right software for your newsletter.
I have two lists, my ‘A’ list which is people that I know or those who have seen me speak. For them I use Constant Contact and for my ‘B ‘ list which is subscribers from all over the world that I have never met, I use Infacta Groupmail.

Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 53 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness

I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome). During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.

YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits. 

My channel www.youtube.com/salestips has 600 videos with 6,000 subscribers and over 3 million views.

The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.

Take a look at the new Evian Babies video that  generated 57million views in 3 months, now sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs

I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE  and one I made 5 days ago that has generated 400 views - https://www.youtube.com

/watch?v=o6MY82XmxWA

  

Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.

•          Keywords in the title

•          Keywords in the description

•          Keywords in the tags

•          Incoming Links

•          Time watched (new)

•          Total video views

•          Total likes & dislikes

•          Total embeds

•          Total shares

•          Total playlists it is added to

•          Subscribers

•          Total channel views

•          Flags

•          Comments

•          Category choice

I have also found that it is important to kick-start your videos and for the important videos I will pay to get them past those critical benchmarks of 300 and 2,000 views

Some ideas for kick starting your videos:

Video for adwords  - I normally have a budget of £10

Virool – here I have a budget of $25

Frank Furness CSP is a professional speaker and author specializing in Sales & Social Media. He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been marketed globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

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