Double your Market, Double your Income
Keys to Conquering the International Speaking Market
http://www.frankfurness.com
Your Business Plan
If you want to work the International Circuit, you need to plan for it. Work out how many days each year you want to speak overseas, the market you want to work and develop an action plan.
Join the Speakers Bootcamp
London – September 23/24 2017
Orlando, Florida – 14/15 October 2017
Your Unique Market
Choose your unique and specialty market. Our market was initially the English speaking International Financial Services market. Over the years this has spread to include the Hospitality & CEO Market and now massive in the International Health & Fitness Market.I have presented in 58 Countries, worked with translators globally and recently presented at the first International Online Conference for the Health & Fitness Industry.
There were 4 speakers and it was filmed in Z Studios in Manchester in front of a live audience of about 100 people, but was beamed out live to thousands of Health & Fitness Clubs around the World
Marketing yourself – the key to success
· Identify clients you have spoken for in the past that have international offices. Get a referral to the decision maker in the overseas office. Email or send a letter and follow up with a phone call.· Dial and Smile – Pick up the phone and cold call. When I started out, I identified companies and banks that have international offices and phoned the President. One of those calls resulted in a business relationship with a company that spent between $50k - $100k each year sponsoring me to speak to their clients around the world.
· Find five clients that will provide you with 50% of your work each year. We have five large international companies that each book us for between six and thirty talks each year. We also have two or three Companies that we are developing should any of the ‘big five’ drop out.
· Actively prospect when speaking abroad. When speaking overseas, we will scan the local papers, magazines and yellow pages for potential clients. We’ll then phone and establish who the decision makers are and endeavor to set up a meeting and sell our services. A lot of these Companies are open and receptive to meeting with you.
· Referrals – always ask for referrals. Apart from existing clients who we do repeat business with each year, we have over 200 potential clients that have been given to us as referrals. If you leave the client satisfied, they will always give you referrals – IF YOU ASK!
· Add on an extra day to meet with potential clients – Wherever I speak in the world, I add on an extra day to see potential clients and bureaus. I can normally fit in 5 appointments for the day and this always results in at least one extra booking. On a recent trip to Singapore I managed to give a keynote speech to a large Insurance Company and in the same day have five meetings with potential clients. One of these meetings was a cocktail party where I met with twenty of the most influential business leaders in Singapore.
This was only achieved because I had developed a center of influence in Singapore who had arranged the talk and all of the meetings. He is rewarded with a percentage of the fee, which makes it a win-win situation for everyone.
· Find the other offices – When speaking internationally, find out where the International client for whom you are speaking has other branches around the world. Find out who you should contact at the other offices to do the same talk. In January, I spoke at a large software company in Dubai. The CEO from London was in Dubai at the time and heard me speak. After the talk, he asked me to contact him to replicate the talk to their other international offices. They have offices in 33 countries.
· Network and socialize – Before going on an international talk, surf the net to see what social events are happening while you’re there. Then arrange an invitation, as you’ll always meet potential clients at these events.
· Have fun and take a tour – If I visit a country for the first time, I’ll always take an extra few days to see the place. This normally includes a half-day bus tour.
· It’s amazing whom you can meet on these tours. I’ve met and become friends with the Vice-President of one of the largest insurance companies in the USA and a grand old lady who turned out to be the wife of the owner of one of the UK’s biggest supermarket chains.
· Bureaus – find out who the bureaus are internationally and meet with them. When I spoke in South Africa last July, I met with the leading bureau. This resulted in bookings in November in Sun City and Mauritius.
· Web site – Have a Killer Website and Incredible Social Media Strategy. By doing this I have just secured a talk with a USA bank from the Internet. This has also generated three other enquiries, one with an International Company who needs someone to speak in five different Countries for them.
· Please do a search for ‘Sales Technology Speaker’ on Google and see how I dominate the first page. I have developed an Online Program with 160 videos and 12 EBooks showing how to build an International presence and get found on Google, YouTube and LinkedIn searches.
· Always meet with the decision maker at the event. I was recently booked to speak in Scotland to a company who had just merged with a German telecommunications Company. After the talk, I spent some time with the German CEO and now following up to present the same talk to the German counterparts.
Be Aware of Cultural Differences
Middle East - Don’t show soles of your feet when seated, considered an insult.
China & Hong Kong – Hand over and accept business cards with both hands.
Japan – Don’t try to copy the Japanese way of bowing, you will never get it right and make a fool of yourself.
Malaysia & Singapore – Point with your thumb, not your index finger.
Adapting your talk
When speaking to English speaking foreigners, always speak slowly. Remember, English is their second language.United Kingdom – The British, Scots and Welsh have a different sense of humor to Americans. They are passionate about soccer, rugby and cricket, hardly any knowledge of baseball, American football, ice hockey or basketball. They can appear to be conservative and don’t like too much rah-rah. When you get to know them they are great audiences.
South Africa – sport crazy, especially rugby and cricket with a great sense of humor like Americans. Enjoy lots of motivation and excitement.
India – possibly the best audiences in the world. They enjoy lively interactive motivated talks. You are almost guaranteed a standing ovation. They love to be photographed with you.
Chinese & Japanese – They are very formal and serious. They have a great thirst for knowledge. Make your talk less motivation and more education. If they like you they will generate a lot of repeat work. It is very important to learn about their culture
Singapore – smart and elegant, but want value for their money.
Middle East – Gregarious and outgoing. Very emotional and love stories. If selling CDs, send them ahead of time. You will be x-rayed when entering the Country and they might take your videos and watch them, very strict on morals.
Germans, Swiss, Belgium’s – very serious, less motivation, more education and don’t waffle – get straight to the point.
Spanish – easygoing and very laid back. Great love of life and a lot of fun.
Malaysians & Thai – Softly spoken, respectful and emotional. Also love stories and lots of humor.
Australia – Very much like the South Africans, sports crazy (learn about their sports and teams) with fantastic sense of humor.
Iran – Wonderful people, but be careful that you don’t offend their culture. Make sure you have non-offensive PowerPoint slides and speak slowly as you will always be working with a translator.
Time Out
If you’re going to a country for the first time, take an extra two days to sightsee. We have seen and done incredible things while speaking internationally. Why not? It’s one of the perks of the profession.Tips
· If speaking in a country for the first time, ensure you have all the details of the venue and mobile phone numbers of the organizers. If something goes wrong or your limo is not there to pick you up, these are essential.· Check that you have the correct visas. Very serious immigration officials with machine guns once delayed me for four hours in the Czech Republic because of visa problems.
· When checking into a hotel, ensure that the organizers have arranged payment. Sometimes they fax booking confirmation and not payment information to the hotel.
· Ensure that you have a rock sold, signed contract and receive payment before the talk. It can be difficult chasing your payments from 10,000 miles away.
· Allow for jet lag. If you have a 13-hour flight and a 10-hour time difference, you will not give your best performance without a rest. Take a natural herb tablet called Melatonin that sorts out the body clock immediately.
· Try to take day flights, you can get a lot of work done and arrive in time for a good night’s sleep
Coming soon…. Speak for High Fees in Many Lands Online Course
· 25 Videos
· 80 Audios
· Strategies, Tips and Worksheets.
Please email me at frank@frankfurness.com for the pre-launch details and special offers….
Speakers Bootcamp
Find out how Frank
- Has spoken in 55 Countries over the past 5 years
- Made over 250 Transatlantic flights to speak to clients globally
- Made £35k from his first audio series
- Generated income of £100k in one month
- Arranges speaking tours to Asia, Europe, the Middle East and Australia each year
- In the next 5 months Frank has 47 International flights, speaks on 4 continents, 12 Countries and 30 Cities
Dottie Walters CSP, International Speaker, Author, Consultant Publisher/Editor: SHARING IDEAS MAGAZINE, 23rd year President, Walters International Speakers Bureau Publisher International Directory of Speakers Bureau's Founder: International Association of Speaker Bureau Owners
Book now - email me for details – frank@frankfurness.com
Spain – July
London – September 23/24 2017
Orlando, Florida – 14/15 October 2017
Dubai – December
Singapore – January 2017
Frank Furness embarked on a full time speaking career in 1997. Since that time he has spoken in 53 Countries around the world and continues to secure international speaking assignments. Most of the engagements are self-generated and Frank has become a master of networking and identifying opportunities. He runs his speaking career as a professional business.
He is a Certified Speaking Professional (CSP Global), the Past President of the Professional Speakers Association of UK and in 2011 was inducted to the Speakers Hall of Fame.
When Frank started his speaking career, he spent a lot of wasted time floundering around and trying to find out how to market himself.
Over the years he has developed professional relationships with some of the best marketers and speakers in the world and learnt from them.
Two hours of personal coaching time with Dottie Walters cost Frank $500 and the advice he received resulted in his first audio course order for £35,000.
Over the last fifteen years he has established clients that are amongst the largest Blue Chip Companies in the world. His clients also include the British Olympic & Paralympic Team and Sport England.
Sponsorship and arranging his own speaking tours has contributed to his success and international exposure.
Frank has now run numerous successful bootcamps on every continent and the delegates are raving.
With the ideas learned on the bootcamp, one delegate secured 11 speaking assignments in the week following. The idea of a BOOTCAMP originates in America where Frank has attended them and experienced the positive results.
A BOOTCAMP is a weekend of intensive learning and action planning. The first day of BOOTCAMP will concentrate on the speaking and platform skills, while the second day concentrates on marketing, products and running a business.
Franks revolutionary approach to using technology and social media to promote himself has resulted in him dominating the first page of Google for the search term 'sales technology speaker'. His 500 videos on his YouTube Sales Tips channel has resulted in many booking, sales and done wonders to build his brand
Frank will be sharing these marketing strategies on day two of the bootcamp
Day One
Platform & Speaking Skills
You don't get a second chance to make a first impression. Never has this been so true as with a Professional speaker. You need to make a great first impression all the time; when meeting bureaus for the first time, when selling yourself to prospective clients, when meeting potential clients and on the platform. Mark Victor Hansen said that professional speaking is 95% marketing, but if your platform skills are lacking all the marketing in the world will not help you. Today's successful speaker is part entertainer, educator, marketer and salesperson. If any of these areas are lacking, business will suffer.
Day one agenda
- Your speech structure
- Relaxation techniques
- The impact of a powerful opening
- The 7E's of a successful talk
- energy
- excitement
- entertainment
- emotion
- enthusiasm
- education
- ending
- Signatures
- The use and misuse of PowerPoint
- Multimedia
- Music
- Video
- The power of stories
- Creating impact
- Humour
- Discovering the magic of the moment
- The correct use of a microphone
- Working with event teams
Marketing and Business Skills
I know many speakers who are great on the platform, inspire their audiences and leave a lasting impression, yet they are always complaining of the lack of regular speaking assignments. Other speakers are new to the circuit and want to know how to market themselves. This day is for you, the ideas have worked for me and generated excellent income and lifestyle. When I started out as a professional speaker, there was no-one to go to for direction, so many ideas were discovered by trial and error (very costly and plenty of mistakes).
Over the years many 'greats' have shared their secrets with me and you will benefit from these on day two. Entering the International market was a whole new ball game with different marketing methods, but having discovered these, my diary is now filled with International speaking assignments. Product design and sales was another area where I had no knowledge. An investment in two hours of Dottie Walters time resulted In my first audio course generating income of £35,000 in one sale over a handshake. Negotiation skills in selling my talks to decision makers was another area where I had to improve my skills as well as developing a professional press kit and promotional material.
If you pick up just one idea that can generate you more income, then the investment has been worthwhile.
Day two agenda
- The business plan
- Setting up and running an efficient office
- Planning and tracking your business
- Planning and tracking your business
- Creating a niche market
- Marketing and networking
- Sponsorship
- Publicity and promotion
- Your unique press kit
- Contracts
- Building a profile
- Essential equipment
- Developing alliances
- Selling & negotiating
- Generating repeat and referral business
- The importance of an excellent web site
- Working with production houses
- Developing and marketing products
- Tips Booklet
- Working with speaker bureaus
- Breaking into the International market
- Dealing with different cultures
- How to handle slumps and rejection
- Unforgettable titles ('Walking with Tigers' has secured me more business than I thought possible)
- Travel tip
"The course was awesome. You demystified the mysticism surrounding professional speaking and yourself while enhancing your character, strength of personality and generosity of spirit. I have rarely seen anything like it in business. It was humbling and awe inspiring.
Your techniques were from an incredible level of experience. You are a master speaker but also a master at getting work. A hundred books could not have done what you did in two days - show me how to make money from speaking. You also showed me how to have fun at the same time."
David Thomas
Professional Speaker
International Grandmaster of Memory
World Memory Champion Medallist
"The bootcamp is a great, exhausting, intellectual work out and marketing gym. I am focused, excited and ready for the race. Thanks a million, Frank"
Bob Harvey
"What a fantastic bootcamp you put together and ran. I think any person who is seriously wanting to speak for a living needs to attend. I for one, received a huge amount of outstanding ideas and strategies"
Keith Banfield
"It was nothing short of awesome"
Craig Goldblatt
"I cannot find enough superlatives for your bootcamp. It did more for me than attending the National Speakers Association convention in Dallas last summer. I feel I have been taken to the next level and beyond."
Shay McConnon
"The Bootcamp was awesome! Your presentation skills, knowledge and openness combined to deliver a great two days. I'm already underway with my 67 point 'action list' I developed whilst listening to you and the others."
Paul Fletcher - Professional Speaker
"I came to Frank's bootcamp as a successful speaker, TV & radio presenter and media journalist. I left with seven pages of notes & an understanding that I still had a great deal to learn. Wow!"
Michael Jackson - TV & radio presenter
No comments:
Post a Comment