Not everything goes smoothly when filming. Yesterday a fly flew into my mouth while I was in full flow...
Thursday, December 19, 2019
Outtakes and Bloopers | Frank Furness
Not everything goes smoothly when filming. Yesterday a fly flew into my mouth while I was in full flow...
Sunday, December 15, 2019
Sales has changed so much over the years, and really dramatically over the past five years.
Having been in sales all my life and now presenting in 65
countries on sales and technology, I love the advances and opportunities.
Sadly, so many companies are still using outdated training
or even worse, no training at all. How can you expect to be at the cutting edge
of sales if you have not been trained in things like personal branding and
marketing, advanced Google searches, Advanced LinkedIn strategies and moving
from left to right brain selling…
When I started selling in the eighties, companies gave
fantastic sales training and businesses like IBM were at the cutting edge. I
remember my cousin who was in sales there being sent home to change his socks
because they were the wrong color.
My first training course was three weeks long where we had
numerous role plays, technical training and had to learn all kinds of scripts.
In those days you could still cold call and I remember being
told that activity was everything. I had to make at least 20 calls a day, see
four people face to face and close one sale.
I did not question the training and did exactly as I was
told and within a year was one of the top salespeople.
When you were in front of a client you had a great chance of
building rapport, asking questions and closing the sales. It is still the same
today, except the route to getting in front of the client is very different.
Sales people now have to be versed in so many skills
including:
- Sales skills
- Advanced prospecting skills
- Psychological skills
- Technology skills
- Marketing skills
- Content creation skills
For me the biggest change has been to identify your target
prospect, connect with then in a non-threatening manner and educate them on
your products and services through great content.
You also need to know about personal marketing and content
creation as now the buyer is in control and will do their research and if they
find your company or you, they will make a decision based on what they find and
see in your website, LinkedIn profile, videos or articles.
Everyone one of us is a buyer and we know the process starts
when we do a Google or LinkedIn search. If what we are looking for comes up on
the first page, we will research the website and other social channels and then
make a decision on what to do next.
How much content are you putting out there for potential
buyers and how well is your website optimized.
There is now a huge focus as well to
using landing pages as many potential buyer get confused when going into a busy
website and leave without taking any action.
For many salespeople the new way of optimizing and
increasing sales is:
1 - Identify very clearly your ideal prospect. Are they the
VP of sales in the medical industry in Florida, are they HR manager of in
financial services companies in Australia…
Identify the industry, area and position of the person you
want to sell to.
2 – Understand and learn about Advanced Google or Boolean
searches. If you understand how this works, you can get unlimited data on the
ideal prospects you would like to contact.
3 – If you are not using the paid version of LinkedIn and
don’t have the advanced search capability, try using www.recruitin.net which has great
search capabilities.
To really understand Boolean Searches, please watch the video below.
4 - Take a look at the potential clients and if their
profile fits, connect with them via LinkedIn.
5 – When connecting, customize your greeting.
In my LinkedIn
course, I show at least 5 different templates to connect, ask for a connection
and reply when someone takes a look at your profile.
These have been developed
by some of the smartest LinkedIn specialists - www.linkedinmarketingforbusiness.com
6 – Consider using a video squeeze landing page
to reply to anyone viewing your profile.
Take a look at how I have set this up, click on the image below to play the video:
7 – Create valuable content and share this on
all the platforms. This way you become the authority in your area of expertise.
By sharing the correct hashtags and keywords, you also make it easier to be
found.
8 – Take a look at your Social Selling Index to
see how well your profile has been optimized - https://www.linkedin.com/sales/ssi
Part
2 of the new world of sales will be out in January.
For
great resources:
Subscribe to my YouTube Channel
with 750 Sales & marketing Videos
Join 28,000 connections on LinkedIn to get my latest
articles, posts, tips & strategies
#Sales, #marketing, #sales ideas, #sales tips, #linkedin tips, #linkedin strategies, #sales and marketing tips, #business, #sales, #linkedin
Saturday, November 02, 2019
Thursday, July 11, 2019
How to use YouTube for Search Engine Optimization
I have been using video for the past 10 years for marketing
and it far outperforms any other social medium that I use.
I have an 18 point plan in creating videos which I share on
my Video & YouTube Marketing course - www.videoandyoutubemarketing.com and I want to share some of the strategies in this
article.
Once my video has been created, I have found the best
results happen when I use my formula COPE – Create Once Share Everywhere.
1 – the first place I upload my video is to YouTube. I have
over 700 videos, 4 million views and 7,000 subscribers on my channel www.youtube.com/salestips
In the past I was able to generate hundreds of thousands of
views with each video, but this has now substantially decreased since there is
so much video uploaded every minute.
YouTube is still always the first place I upload my video
and the main reason is for Search Engine Optimization.
Google owns YouTube and
if you know how to use the right keywords and where, there is a good chance you
could get onto the first page of a Google search via YouTube.
Wherever you are in the world, please type in the phrase ‘sales
technology speaker’ into a Google search and chances are that I will dominate
that search term. You will also notice that the first thing that comes up after
the paid ads are some of my YouTube videos.
I have no idea which videos will appear as there are
different videos each week. My strategy is to make at least one new video each
week and have the keywords in the right places. The first place I put the
phrase is in the title or headline of the video.
Go to Creator Studio, Video manager and find the video you
need to optimize. Click on the edit button as shown on the picture below.
Go to the title or headline and put in the name of your
video, a space, a pipe (|) and your search term phrase.
Next go to the description and in the very first line put in
the link to your website or landing page.
Next make your description as
comprehensive as possible and add links and your key search phrase.
Thirdly add as many tags as are relevant and always include the
same search phrase as above.
Next ensure you have an eye catching thumbnail and my
favourite software tool I use almost daily is Graphics creator - https://techtips--laughingbirdsoftware.thrivecart.com/the-graphics-creator7-bundle/
2 – the second place I upload my video is to LinkedIn.
I am
getting ten times more views on LinkedIn than on Facebook, YouTube and Vimeo
combined. Right now it is the best place on the planet for business marketing.
3 – Upload to Facebook using the native video ie upload the
original video from your computer or phone to Facebook, never use a link.
4 – Upload the video to Vimeo and the other video sites and
share these links on all your social media channels.
Take a look at the video I have created to explain
everything in the article.
Please take a look at my online Video & YouTube
Marketing course with 75 videos and
every other kind of resource included….copyright free music and images, lower
thirds, video and photo backdrops for greenscreen, TV studios and much, much
more- www.videoandyoutubemarketing.com
Frank Furness is a Sales & Marketing Keynote Speaker and Author.
Please take a look at his free online course at www.freeonlinecourseforyou.com
Book Frank to present at your next conference or to train your team.
Frank also coaches and consults with businesses globally via Zoom. To find out
more, please email frank@frankfurness.com
How to use LinkedIn for Business
LinkedIn has become one of the most important social media channels
now for business.
Most people have an account, but don’t realise the power it
has in branding, sales, search engine optimization and getting exposure vis
video, posts or articles.
There are a few fundamental things you need to do to
optimize your profile….
1 – Have a good business photograph. I don’t even bother
connecting with anyone that does not have a decent photo.
2 – Think Search Engine Optimization. Write down four
phrases that potential clients or visitors would type into a google search to
find businesses like yours. Use a tool like Google Keyword Planner or https://keywordtool.io/ to ensure that people are actually looking for
that search term.
3 – Go into the edit section and then headline and type in
the 4 key phrases. Between each phrase put in a space, a pipe (|) and then the
next phrase
4 – Go to the summary section and write in the first person
as if you were speaking to someone directly. All social media is aimed at one
person…in an article write as if one person is reading it…in a video film as if
you are speaking directly to one person. Please take a look at my profile as an example https://www.linkedin.com/in/frankfurness
5 – Use keywords and phrases throughout this section.
Remember to optimize it for Google and the reader.
6 – When connecting with someone, the most effective method
is by using a video landing squeeze page.
7 – Make use of some of the great tools like https://www.tidio.com/ to create a chat-bot
There are many more strategies I share in my course www.linkedinmarketingforbusiness.com
I have also created a video that shares all the strategies that I have just shown.
Frank Furness is a Sales & Marketing Keynote Speaker and Author.
Please take a look at his free online course at www.freeonlinecourseforyou.com
Book Frank to present at your next conference or to train your team. Frank also coaches and consults with businesses globally via Zoom. To find out more, pleas email frank@frankfurness.com
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