How to adapt your Presentations for International Audiences

Having spoken in 54 countries and having made every mistake under the sun, I quickly cam e to realize that I needed to learn about the countries, cultures and audiences.

 

Be Aware of Cultural Differences

Middle East - Don’t show soles of your feet when seated, considered an insult.

China & Hong Kong – Hand over and accept business cards with both hands.

Japan – Don’t try to copy the Japanese way of bowing, you will never get it right and make a fool of yourself.

Malaysia & Singapore – Point with your thumb, not your index finger.

Adapting your talk

When speaking to English speaking foreigners, always speak slowly. Remember, English is their second language.

South Africa – sport crazy, especially rugby and cricket with a great sense of humor similar to Americans. Enjoy lots of motivation and excitement.

India – possibly the best audiences in the world. They enjoy lively interactive motivated talks. You are almost guaranteed a standing ovation. They love to be photographed with you.

Chinese & Japanese – They are very formal and serious. They have a great thirst for knowledge. Make your talk less motivation and more education. If they like you they will generate a lot of repeat work. It is very important to learn about their culture.

Singapore – smart and elegant, but want value for their money.

USA – wonderful audiences who enjoy a good mix of inspiration, entertainment, stories and practical take away

Middle East – Gregarious and outgoing. Very emotional and love stories. Don’t be surprised if they take telephone calls during the talk or wander in and out of the room, it’s just the way it is….

If selling DVDs, send them ahead of time. You will be x-rayed when entering the Country and they will take them and watch them, very strict on morals.

Germans, Swiss, Belgium’s – more serious, more education and don’t waffle – get straight to the point.

Spanish – easygoing and very laid back. Great love of life and a lot of fun.

Malaysians – Softly spoken, respectful and emotional. Also love stories and lots of humor.

Iranians – extremely intelligent and have a huge thirst for knowledge. They will treat you like a visiting film star.

Time Out

If you’re going to a country for the first time, take an extra two days to sightsee. I have seen and done incredible things while speaking internationally. Why not? It’s one of the perks of the profession.

Frank Furness CSP is a Sales & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/ 

How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness

I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome). During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.

YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits. 

My channel www.youtube.com/salestips has 600 videos with 6,000 subscribers and over 3 million views.

The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.

Take a look at the new Evian Babies video that  generated 57million views in 3 months, now sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs

I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE  and one I made 5 days ago that has generated 400 views - https://www.youtube.com

/watch?v=o6MY82XmxWA

  

Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.

•          Keywords in the title

•          Keywords in the description

•          Keywords in the tags

•          Incoming Links

•          Time watched (new)

•          Total video views

•          Total likes & dislikes

•          Total embeds

•          Total shares

•          Total playlists it is added to

•          Subscribers

•          Total channel views

•          Flags

•          Comments

•          Category choice

I have also found that it is important to kick-start your videos and for the important videos I will pay to get them past those critical benchmarks of 300 and 2,000 views

Some ideas for kick starting your videos:

Video for adwords  - I normally have a budget of £10

Virool – here I have a budget of $25

Frank Furness CSP is a professional speaker and author specializing in Sales & Social Media. He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been marketed globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

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How to Dominate the first page of Google - The Video

How to Dominate the First Page of Google

It has become increasing more difficult to get onto the first page of Google for almost any search term and as soon as you do Google changes its algorithm and you disappear.

It is possible though to get onto the first page and even dominate the first page of google if you give Google what it wants: good regular information spread over all the social media channels and in every form, written, audio, graphic and video.

The most difficult thing to establish is a three word phrase that when anyone types in (your search phrase), you will appear on the first page of the Google search results.

You have to think like a potential client searching for what you can offer, so if you are a health and fitness club in in London, your search phrase might be ‘Health club London’ or ‘Fitness Training London’.

I present around the world on Sales and Technology and Social Media, so my term is ‘Sales Technology Speaker’. Please do a Google search for that term and see the results.

Once you have the 3 word phrase you have to think about becoming part of the Google family and putting that phrase into everything that belongs to Google:

• ·         YouTube for your video
• ·         Blogger for your articles
• ·         Google +
• ·         Picasa for your info graphic

Firstly, ensure that you have that three word phrase on every page of your website as well as in the profile of all your social media platforms: Facebook, Twitter, Google+, YouTube, Vimeo. Slideshare, LinkedIn, Picasa, Pinterest, Instagram and all the other platforms where you are sharing information. 

The secret to dominating Google is having good information for your clients or potential clients. 

Let’s take the example of the Health Club in London. They will be writing an article called ‘How to get a 6 pack in 3 months’.

That article must include ‘London Health Club’ in the text as well as the end of the article in the ‘about section’  

The first place this article needs to be uploaded to is their website, a respun version onto their blog on Blogger (Google does not like duplicate content), another onto LinkedIn and then share the article with the various article directories. 

On every one of these platforms in the ‘tags’ section include the phrase ‘London Health Club’

Then promote the article through Twitter, Facebook, LinkedIn and Google+

Next make an audio recording and share this on the various audio platforms once again including the phrase ‘London Health Club’ in the tags.

After that make a video of the same information and share that on all the video platforms, the most important being YouTube. When you upload the video ensure that the key phrase ‘London Health Club’ is in the title, description and tags. Before you upload the video, also rename it ‘London Health Club’

Next create an info-graphic, I use some great software to do this, take a look at http://www.frankfurness.com/logocreator

 

Once you have created the info-graphic that might have a nice picture of someone with a 6 pack saying ‘How to get a six pack in 3 months’, you need to do two things:

• ·         Rename the graphic/picture – call it London Health Club
• ·         Right click on the graphic, go to properties/details/tags and insert the tag ‘London Health  Club’ as well as some other tags.

It is now ready for uploading and has been made easy to find by Google.

Upload the graphic to Pinterest, Picasa, and Instagram with a description on each that once again includes the 3 word phrase.

What you have now created is relevant information for Google where it will find your three keyword phrase on all of your various social media platforms as well as on the information you have shared in terms of articles, audio, video and graphics which all include the phrase.

You must ensure that you are also putting out new information on a regular basis as that is what Google is looking for as well as your clients.

If you would like to see a more detailed video explaining how it all works, please take a look at my webinar at http://www.youtube.com/watch?v=o6MY82XmxWA

Also, if you are looking for a speaker for your next conference or some in-house training for your team, please contact me as I have presented to thousands of organisations in 54 countries.

Frank Furness CSP is a Sales & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and CD's have been sold globally. 

For more information or to book or sign up for the free ‘Sales & Social Media Tips’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com  

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  

Take a look at other articles, free software and e-Books at http://www.frankfurness.com/  

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