What are you doing today that is better and
different to your competitors? How do you find and attract new members? If you
are not doing anything that differentiates you from the competition, you could
be losing out on a huge amount of potential business.
One of the easiest methods to differentiate
your club is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
Facebook and here are some tips, strategies and applications that can help your
club immediately:
Today,
there are thousands of applications on Facebook that can help your club in
marketing.
BizGreet
is the only application on Facebook that can offer a personalization greeting.
It
goes beyond just greeting your members and potential members with their first
name. Since Facebook offers plenty of information about your prospects (whether
they’re married, their interests, etc.), you could also use such information to
your advantage and personalize the greeting.
This
application is a MUST-HAVE if your club has a food and beverage area. It’s
free, easy to use and most importantly, it is what your members are looking for
before they plan their after tennis dinner.
With
Calliflower, you can organize business meetings anytime, anywhere with an
internet access. The interface is user-friendly can you can set up a meeting
with your team in minutes.
Create
a PowerPoint presentation showcasing all the benefits and features of your club
and then upload it to www.slideshare.com
If
you’re already using SlideShare to share your presentations online then you can
connect the account to your Facebook and LinkedIn profiles.
Developed
by Wildfire Interactive Inc, this application will enable you to easily create
and launch promotions and marketing campaigns over Facebook for a budget of
less than $50.
Leveraging
on an application like this for your Facebook marketing activities will
skyrocket your branding success mainly because you will have a unique promotion
activity that is built around your club’s brand or product.
This
is another great application to have on your Facebook Page. By having regular
polls, your customers will constantly find your Page interactive and fun.
Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.
Plus, it’s a great way to find out what your prospects are looking for, and you as the club owner or marketer can easily deliver to their desires.
Also
remember that you can also use polls on LinkedIn
YouTube
Video Box is an application which you can add as a tab to your Page if you
constantly produce videos as part of your entire social media marketing
campaign.
Just
imagine all videos that can be showcasing your club: facilities, training tips,
meet the team, expert advice, health tips, tennis tips and plenty more.
I
guarantee that your competition will not have this….
If
you have a shop at the club and want to increase online sales, this application
is guaranteed to increase your sales revenue for you because it provides
another avenue for your customers to see your latest range of products.
Frank Furness CSP CFP is a professional
speaker specialising in sales and social media. He has educated, entertained
and inspired audiences in 52 countries. His publications and sales CDs have
been sold globally. For more information or to sign up for the free ‘Sales Tips
& Ideas’ newsletter, email frank@frankfurness.com or
telephone+ 44 (0) 1923 248200. http://www.frankfurness.com
NOTE:
You're welcome to "reprint" this article online as long as it remains
complete and unaltered (including the "about the author" info at the
end), and you send a copy of your reprint to frank@frankfurness.com Take a look
at other articles, free software and e-Books at http://www.frankfurness.com/
No comments:
Post a Comment