What are you doing today that is better and
different to your competitors? How do you find and attract new members? If you
are not doing anything that differentiates you from the competition, you could
be losing out on a huge amount of potential business.
One of the easiest methods to differentiate
your club is to embrace technology and social media. It is easy and can save
you time, money and headaches.
One of my favorite social media sites is
YouTube and here are some tips, strategies and ideas that can help your club or
business immediately:
·
Have
your own YouTube Channel and base the channel name on keywords e.g. Health and
Fitness London
·
Make
sure the sound on your videos is clear and mixed and edited well so users can
clearly hear it. One of the best inexpensive cameras with great sound is the
Zoom Q3 HD.
·
Create
well thought out, professional style videos that are edited properly.
o
Use
edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and
IMovie, Screenflow and Camtasia for Mac.
·
Keep
your content funny, engaging, and informative so that it will keep viewers
watching until the end of the video.
·
Embed
your logo and website into the video. Take a look at http://youtube.com/salestips
·
Keep
the resolution of the video as high as possible, at a minimum 800 by 600.
·
Be
yourself. Do not lose sight of the purpose and mission of the video. Think of
yourself speaking to a friend in a pub or coffee shop and use the same tone and
expressions.
·
Practice
before posting the final video. Do a few dry runs before taping and publishing
and remember if you are boring, the video will be boring to viewers.
·
Do
more than just talk. People don’t want to sit and watch a person just talking
to the camera. Make it exciting and interesting as well as fun.
·
Limit
your video length to two minutes maximum, most viewers lose interest after
this. Take a look at any move, the scenes change around every minute.
·
Use
the ‘problem, solution and action’ method of filming. Eg Have you been trying
diets and still can’t move that fat (problem) – here are 3 exercises to help
you right now (solution) and sign up for our free newsletter or call us to find
out about our gym membership (solution)
·
At
the end of each video, ask your viewers to like the video and comment, this
helps with your rankings.
·
If
you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic
·
Grab
viewers by integrating important keywords into the title. This will help to boost the search engine results.
·
Use
keywords in the tags that will lead potential clients to your videos and make
the first line of your description your website address as that is what viewers
will see immediately below the video.
·
Choose
the most relevant category
·
Make
the videos viral, and spread them to as many websites as possible. Once you
have uploaded the video, click on the ‘share’ button and then share the video
with Twitter, Facebook your Blog and any other social media sites where your
club is active.
Remember
to use the videos in different ways
·
Videos
on the website
·
Meet
the team
·
Health
tips
·
Training
tips
·
Expert
advice
·
Tip
of the week
Frank Furness CSP CFP is a professional
speaker specialising in sales and social media. He has educated, entertained
and inspired audiences in 52 countries. Take a look at http://www.technologytoolsforbusiness.com or to book Frank to speak at your next
conference email frank@frankfurness.com or
telephone+ 44 (0) 1923 248200. http://www.frankfurness.com
NOTE:
You're welcome to "reprint" this article online as long as it remains
complete and unaltered (including the "about the author" info at the
end), and you send a copy of your reprint to frank@frankfurness.com
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