Frank Speaking Live

Thursday, July 11, 2019

How to use YouTube for Search Engine Optimization

I have been using video for the past 10 years for marketing and it far outperforms any other social medium that I use.

I have an 18 point plan in creating videos which I share on my Video & YouTube Marketing course - and I want to share some of the strategies in this article.

Once my video has been created, I have found the best results happen when I use my formula COPE – Create Once Share Everywhere.

1 – the first place I upload my video is to YouTube. I have over 700 videos, 4 million views and 7,000 subscribers on my channel

In the past I was able to generate hundreds of thousands of views with each video, but this has now substantially decreased since there is so much video uploaded every minute.

YouTube is still always the first place I upload my video and the main reason is for Search Engine Optimization. 

Google owns YouTube and if you know how to use the right keywords and where, there is a good chance you could get onto the first page of a Google search via YouTube.

Wherever you are in the world, please type in the phrase ‘sales technology speaker’ into a Google search and chances are that I will dominate that search term. You will also notice that the first thing that comes up after the paid ads are some of my YouTube videos.

I have no idea which videos will appear as there are different videos each week. My strategy is to make at least one new video each week and have the keywords in the right places. The first place I put the phrase is in the title or headline of the video.

Go to Creator Studio, Video manager and find the video you need to optimize. Click on the edit button as shown on the picture below.

Go to the title or headline and put in the name of your video, a space, a pipe (|) and your search term phrase.

Next go to the description and in the very first line put in the link to your website or landing page. 

Next make your description as comprehensive as possible and add links and your key search phrase.
Thirdly add as many tags as are relevant and always include the same search phrase as above.

Next ensure you have an eye catching thumbnail and my favourite software tool I use almost daily is Graphics creator -

Please ensure that you add the video to your playlists and you have the correct category.

2 – the second place I upload my video is to LinkedIn.

 I am getting ten times more views on LinkedIn than on Facebook, YouTube and Vimeo combined. Right now it is the best place on the planet for business marketing.

3 – Upload to Facebook using the native video ie upload the original video from your computer or phone to Facebook, never use a link.

4 – Upload the video to Vimeo and the other video sites and share these links on all your social media channels.

Take a look at the video I have created to explain everything in the article.

Please take a look at my online Video & YouTube Marketing course  with 75 videos and every other kind of resource included….copyright free music and images, lower thirds, video and photo backdrops for greenscreen, TV studios and much, much more-

Frank Furness is a Sales & Marketing Keynote Speaker and Author. Please take a look at his free online course at

Book Frank to present at your next conference or to train your team. Frank also coaches and consults with businesses globally via Zoom. To find out more, please email

How to use LinkedIn for Business

LinkedIn has become one of the most important social media channels now for business.
Most people have an account, but don’t realise the power it has in branding, sales, search engine optimization and getting exposure vis video, posts or articles.
There are a few fundamental things you need to do to optimize your profile….
1 – Have a good business photograph. I don’t even bother connecting with anyone that does not have a decent photo.
2 – Think Search Engine Optimization. Write down four phrases that potential clients or visitors would type into a google search to find businesses like yours. Use a tool like Google Keyword Planner or  to ensure that people are actually looking for that search term.

3 – Go into the edit section and then headline and type in the 4 key phrases. Between each phrase put in a space, a pipe (|) and then the next phrase 

4 – Go to the summary section and write in the first person as if you were speaking to someone directly. All social media is aimed at one person…in an article write as if one person is reading it…in a video film as if you are speaking directly to one person. Please take a look at my profile as an example

5 – Use keywords and phrases throughout this section. Remember to optimize it for Google and the reader.

6 – When connecting with someone, the most effective method is by using a video landing squeeze page. 

7 – Make use of some of the great tools like to create a chat-bot

There are many more strategies I share in my course

I have also created a video that shares all the strategies that I have just shown.

Frank Furness is a Sales & Marketing Keynote Speaker and Author. Please take a look at his free online course at
Book Frank to present at your next conference or to train your team. Frank also coaches and consults with businesses globally via Zoom. To find out more, pleas email

Thursday, March 28, 2019

How to Create Great Video Testimonials

Video Testimonials.

Testimonials provide evidence that you actually do solve clients’ problems and in fact, offer some great benefits. Written testimonials from someone on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company.

Video testimonials, on the other hand, are a little trickier to ‘fake’ and therefore, seen as more believable.

With the superb filming anyone can now do with mobile phones.

Here are some tips

  • Relax your customer and offer some guideline
  • Try to film where the lighting is best and against a plain backdrop. Also try to avoid places with excessive background noise
  • Don’t use a script, the testimonial will sound like it is being read
  • Keep the video short, 45 to 60 seconds is ideal
  • You must always film the testimonial right at the moment you client is excited about the results. If you try to do it after the event, they have moved on and you will find it more difficult.

With trial and error over the years I have found that the best format for that video testimonials and it is broken in to three parts.

You might have to coach the person giving you the testimonial and if you mess up, you simply record it again.

Part 1
The Credibility Builder
The first 20 seconds of the video testimonial is the person giving the testimonial stating who they are and what they do (their mini elevator speech)

Part 2
The testimonial.

Ask them not to use words like fantastic and great, but rather focus on results.

What really captures viewers are the benefits you provide for customers and the problems you solve.

So instead of focusing a customer testimonial on “automation” think of “time saved”, instead of “web-based” think “easy access”. Think benefits all the time.

After using XYX Sales Training, my company has had a 20 % increase in sales in the past three months.

After seeing the superb workmanship on my new enclosed patio, the value of my property has increased by 3%.

Part 3
Reinforcement Credibility builder
They restate who they are

Take a look at an example below

Here is another example

Please take a look at some video testimonials here - 

I have produced a comprehensive Video and YouTube Marketing for Business Programme with 68 videos and 3 EBooks. Please take a look at

Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at his latest resource,  or to book Frank to speak at your next conference email or telephone+ 44 (0) 1923 248200.

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