Frank Speaking Live

Thursday, January 22, 2015

How to Set Goals | Frank Furness | Sales & Marketing Speaker

I am so fortunate in my work to meet great achievers. The one thing they all have in common, whether they have great businesses or are Olympic sportspeople are that they are all goal setters.

I love sport so working with the British Olympic and cricket team was a real thrill. Since I was 16 I have always worked out in the gym (you wouldn’t say so looking at my body) and followed weight lifting as a sport. 

When I was presenting recently in Singapore, I noticed that one of the delegates was huge and I knew instantly that he was a serious body builder. After my talk I met with him and found out that two years ago he was Mr Universe. 

The main points that came from the chat were:

He had set himself the goal of winning Mr Universe 20 years ago. We all need to set ourselves long term goals and never, ever give up on them.

The most important thing in goal setting is to write down the goals and keep revising them. I have tried to do this since I bought my first course on goal setting in 1980. It is pretty scary looking back at those goals and seeing how many have been achieved.

Be specific about your goals. The more specific you are, the more focussed you will be.

Don’t give up – three years before Brian won Mr Universe he was involved in a horrific car accident. People wrote him off and said he would never do it. He believed he could – and did.

Do whatever it takes – Brian had to put in enormous training sessions after his accident, sometimes training four times a day. To build up his legs he did up to 2,000 reps a day – there are no rules, you make up the rules as needed

 Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in sales, technology and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email and for resources take a look at and
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