LinkedIn's 2025 Algorithm Shake-Up: What You Need to Know (Before Your Posts Disappear)

 

Let’s be honest: LinkedIn’s at it again—quietly updating the algorithm while the rest of us are just trying to figure out which day to post and what emoji gets the most engagement.

If your once-thriving posts are now struggling to break 300 views, don’t panic. It’s not you—it’s the algorithm. And the good news?

With a few simple changes, you can adapt, thrive, and get your content seen by the right people.

LinkedIn’s Algorithm Has Matured

Quality Over Quantity: The New Golden Rule

Remember when we all thought more posts, more likes, more everything was the answer? Well, LinkedIn has decided to throw a wrench in that particular machine

They're now prioritizing quality and relevance like a hawk eyeing its prey. This means your content needs to be less about "look at me!" and more about "let me help you!" 

Think insightful advice, genuine knowledge sharing, and content that makes someone stop scrolling and think, "Hmm, that's useful!"

They're actively moving away from "viral" content that might have been great for a fleeting moment of fame but offered little substance. 

If your post is packed with value, solves a problem, or offers a fresh perspective, the algorithm is far more likely to give it a high-five and show it to a wider, more relevant audience. So, less clickbait, more brain bait!

It’s no longer about volume. It’s about value. Here’s a quick before-and-after snapshot:

Old LinkedIn	New LinkedIn (2025)
Likes = visibility	Meaningful comments = visibility
Post links anywhere	External links reduce reach
Long, wordy posts	Short, structured insights perform best
Any engagement worked, now	Only quality engagement matters

The message is clear: LinkedIn is focused on elevating high-quality, niche-specific content that sparks real interaction.

What the Algorithm Now Prioritizes

LinkedIn’s new AI-driven system rewards content that creates depth and dialogue. Key performance drivers include:

1. Dwell Time – The longer someone reads, the more the algorithm notices.
2. Saves & Shares – These signal lasting value.
3. Meaningful Comments – Discussions matter more than quick compliments.
4. Niche Relevance – Stay in your area of expertise.
5. Early Engagement – The first 90 minutes determines broader reach.

The first 60-120 minutes after you hit "post" are critical. This is your "golden hour."

If your content gets a burst of meaningful engagement during this time, LinkedIn's algorithm will show your post to more and more people, even beyond your immediate network. So, time your posts wisely when your audience is most active.

Frank's Quick Tip:

Stop trying to connect with everyone on the planet. Focus on building genuine relationships with people in your industry, your clients, and your prospects. Quality over quantity – it's not just a saying, it's now the algorithm!

And finally, LinkedIn is really pushing for niche expertise.

If you consistently share valuable insights on a specific topic, you'll be recognized as an authority.

This means your content is more likely to be shown to others interested in that niche, even if they're not directly connected to you. So, pick your professional hill to die on, and plant your flag with insightful, consistent content.

In essence, the LinkedIn algorithm is maturing. It's less about viral stunts and more about building genuine connections, sharing authentic expertise, and providing real value.

Tactics to Retire

Here’s what’s no longer effective (and could hurt your visibility):

• External links in the post body (use the comments instead)
• Tagging people who don’t engage
• Low-effort engagement bait (“Comment YES if you agree!”)
• Generic stock photos that add no real context

Authenticity and relevance are now non-negotiables.

What Still Works (And What’s Growing)

• Text-only posts with strong hooks and substance
• Carousel posts (PDFs) – Educational slides continue to perform extremely well
• Short native videos – Especially those under 60 seconds
• Vertical videos – This format is rapidly gaining favour as mobile consumption dominates. LinkedIn is now prioritising vertical videos in the feed, making them ideal for thought leadership, Quick tips and event recaps. Keep it concise, clear, and captioned.
• Relatable storytelling – Share experiences, lessons, and Real-world examples that resonate with your network

Frank’s Winning Post Formula

1. Hook – Start strong with a surprising insight or provocative question
2. Value – Share useful advice, a compelling story, or a fresh perspective
3. Engagement Prompt – Invite discussion with a clear question
4. Format – Use white space, bullets, and simple visuals for readability
5. Consistency – Post 3–5x per week with a clear theme or niche focus

Metrics That Matter Most

Metric	Why It Matters
Dwell Time	Indicates content relevance
Saves	Shows your post is useful long-term
Comments	Drives deeper engagement
Reposts	Expands network reach
Early engagement	Boosts algorithmic prioritisation
Vertical video views	Indicates strong mobile engagement and storytelling

 

Less Broadcasting. More Conversation.

LinkedIn is not a megaphone — it’s a conversation platform. Instead of pushing messages, invite your audience to participate.

Try:

“What’s the worst business advice you’ve ever received?”
“Is hustle culture hurting productivity?”

Genuine dialogue will always outperform a generic update.

Final Thought

LinkedIn’s 2025 algorithm isn’t trying to confuse you—it’s trying to elevate quality content. Yes, the bar is higher. But that also means the opportunity is greater for those who bring real insights to the table.

Be consistent. Be helpful. Be real.

Need a LinkedIn Strategy That Works in 2025?

If you’re a CEO, consultant, or sales leader looking to:

• Attract better leads
• Build authority in your niche
• Leverage AI and content to grow your visibility 

Visit www.frankfurness.com to explore keynote speaking, workshops, and strategy sessions.

Let’s make LinkedIn your best business tool in 2025.