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Wednesday, November 07, 2007

Quick Links and resources

Quick Links...
Interview with the Internet Audio and Video Guy
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Rick Searfoss - Astronaut Interview
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Internet Marketing - Interview with Terry Brock
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NEW - 80 page Ebook on Google Adwords
How to Find New Clients for Speakers, Trainers, Coaches & Consultants
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How to Get Hired - Recruitment Tips on Video
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Just for laughs - November 2007
Berlin Photos
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Kenya Photos
Morocco Photos

Product Review - Video Web Wizard


People are always asking me how to get their videos onto their websites. I use a lot of different software, mainly pretty complicated and expensive.


Now I have discovered a brilliant piece of software that does it in less than a minute (take a look at a sample).


It is so simple to use and only £29 - PLUS - you get the resale rights together with website, sales letter and everything else.


You only need to sell one copy and you have made your money back. But the best part is that you will be using this all the time, I do!

Just for Laughs - The Curse of Email...

Dear All,

My thanks to all those who have sent me emails this past year........I must send my thanks to whoever sent me the one about rat shit in the glue on envelopes because I now have to use a wet towel with every envelope that needs sealing.

Also,I now have to scrub the top of every can I open for the same reason.

I no longer have any savings because I gave it to a sick girl (Penny Brown); who is about to die in the hospital for the 1,387,258th time.

I no longer have any money at all, but that will change once I receive the $15,000 that Bill Gates/Microsoft and AOL are sendingme for participating in their special e-mail program .........Or from the senior bank clerk in Nigeria who wants me to split $7 million with me for pretending to be a long lost relative of a customer who died intestate.

I no longer worry about my soul because I have 363,214 angels looking out for me, and St. Theresa's novena has granted my everywish.

I no longer use cancer-causing deodorants even though I smell like a water buffalo on a hot day.

Thanks to you,I have learned that my prayers only get answered if I forward e-mail to seven of my friends and make a wish within five minutes.

Because of your concern I no longer drink Coca-Cola because it can remove toilet stains and explodes with mentos.

I no longer can buy petrol without taking a man along to watch the car so a serial killer won't crawl in my back seat when I'm filling up.

I no longer go to shopping malls because someone will drug me with a perfume sample and rob me.

I no longer answer the phone because someone will ask me to dial a number for which I will get a phone bill with calls to Jamaica , Uganda , Singapore and Uzbekistan ..

Thanks to you, I can't use anyone's toilet but mine because a big brown African spider is lurking under the seat to cause me instant death when it bites my bum.

And thanks to your great advice,I can't even pick up the R5.00 I found dropped in the car park because it probably was placed there by a sex molester waiting underneath my car to grab my leg.

If you don't send this e-mail to at least 144,000 people in the next 70 minutes, a large dove with diarrhoea will land on your head at 5:00pm this afternoon and the fleas from 12 camels will infest your back, causing you to grow a hairy hump.

I know this will occur because it actually happened to a friend of my next door neighbour's ex-mother-in-law's second husband's cousin's beautician.B

y the way....a South American scientist after a lengthy study has discovered that people with low IQ who have infrequent sexual activity always read their e-mails with their hand on the mouse.

Don't bother taking it off now, it's too late!

Monday, November 05, 2007

Public Speaking Tips - Speaking in South Africa by Frank Furness


There is nothing quite as beautiful as an African dawn. Sitting in an open Jeep, watching elephant, zebra and buck at the waterhole while the sun shows its face is a feeling that can only be experienced not described.

I’m a South African and have lived in London, England for the past fourteen years, but still eagerly look forward to my regular visits and speaking assignments in South Africa each year.

South Africa is a rainbow nation, with a multitude of cultures that live together in harmony. Cape Town with Table Mountain, picturesque drives and excellent seafood restaurants makes it a year round tourist attraction. A short drive takes you into the wine lands and a great day out is wine tasting at a number of vineyards and a picnic under the oaks at the Boschendal Estate is a memorable experience.


A day of easy driving takes you up the Garden route through the picture book towns of Hermanus, Knysna and George. A short distance away is a day of riding ostriches at the ostrich farms in Oudtshoorn. If first class is your travel mode, take the luxurious Blue Train from Cape Town to Johannesburg or Zimbabwe. Fly to Natal and experience the beautiful white beaches and tropical climate and spend a few evenings in the Drakensberg Mountains.

Johannesburg is the financial and business capital with numerous speaking engagements available.


Five hours drive or a short flight takes you to one of the worlds top tourist attractions, the Kruger National Park. It is the largest game reserve in the world and is larger than most small countries. Daily game drives will ensure sightings of more animals in the wild than you could ever imagine.


My favourite game reserves are the small privately owned ones surrounding the Kruger Park. Your own driver will take you on game drives any time of the day or night and drive off any beaten track. I still have memories of watching, from the safety of our land rover, a leopard hunting its prey and late one night watching a family of hyena frolicking and playing with the pups. We were warned not to leave our bungalows after the evening “boma” (barbeque) and when we awoke the next morning, found that lions had been walking around our camp during the night.

A total contrast is Sun City. After driving two hour from Johannesburg into the wilderness, an oasis appears that is a mini Las Vegas. It is made up of luxury hotels, The Lost City and The Palace (ultra luxurious) man-made lakes, casinos, one of the finest golf courses in the world (the Million Dollar Classic) and the Superbowl that has featured superstars in concert including Frank Sinatra and Michael Jackson. It is also a favourite convention venue for conferences and conventions and speakers have numerous assignments there.

I spoke at a large convention in Sun City last year and after the twelve hour flight from London, we enjoyed the typical excellent South African hospitality and four days of paradise.

If you’re given the opportunity to speak in South Africa, grab it with both hands but be prepared to make some concessions. You need to view it as a working holiday as the value of the Rand (the monetary value) makes it very expensive for South Africans to book foreign speakers. You also need to learn a bit about the local humour and cultures. South Africans are similar to Americans and they enjoy high-powered, high-energy speakers with lots of humour. Your money will go a long way in South Africa and $8 will buy you a world-class meal at the finest restaurants. $10 will buy you a bottle of South Africa’s finest wines.

One thing that impressed me when I was there was the quality of the South African speakers. People like Quentin Coetzee and and Ian Thomas are world-renowned speakers. There are also excellent bureaus. Stuart Lee and Marie Grey run professional bureaus and are great people to work with.

If you’re looking for somewhere wonderful to visit, put South Africa at the top of your list.

Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in sales, technology and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com/ and http://www.frankfurnessresources.com/
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm

Goal Setting – Being the Best by Frank Furness



I am so fortunate in my work to meet great achievers. The one thing they all have in common, whether they have great businesses or are Olympic sportspeople are that they are all goal setters.




I love sport so working with the British Olympic and cricket team was a real thrill. Since I was 16 I have always worked out in the gym (you wouldn’t say so looking at my body) and followed weight lifting as a sport. My son has followed and is a qualified gym instructor and personal trainer and even now while he is in the final year of his post graduate law studies, he still finds one and a half hours each day to work out at the gym.


What I love about this sport is that the only person you’re competing with is yourself and there is no age limit where you have to give up. I love playing soccer, but the body now just won’t do what the mind tells it to do.



When I was presenting recently in Singapore, I noticed that one of the delegates was huge and I knew instantly that he was a serious body builder. After my talk I met with him and found out that two years ago he was Mr Universe. Brian Peters is a great guy and was happy to share his knowledge with me. The main points that came from the chat were:



He had set himself the goal of winning Mr Universe 20 years ago. We all need to set ourselves long term goals and never, ever give up on them.


The most important thing in goal setting is to write down the goals and keep revising them. I have tried to do this since I bought my first course on goal setting in 1980. It is pretty scary looking back at those goals and seeing how many have been achieved.


Be specific about your goals. The more specific you are, the more focussed you will be.


Don’t give up – three years before Brian won Mr Universe he was involved in a horrific car accident. People wrote him off and said he would never do it. He believed he could – and did.

Do whatever it takes – Brian had to put in enormous training sessions after his accident, sometimes training four times a day. To build up his legs he did up to 2,000 reps a day – there are no rules, you make up the rules as needed


Goal setting principles can be applied to everything – Brian is now in a different profession, International financial services. By applying those same principles, Brian is now one of the top people in the profession and writes obscene amounts of business.





Also, take a look at my interview with Brian Peters at http://www.frankfurnessresources.com/brian


With 2008 fast approaching, it is a good time to reflect on your goals and what you want to achieve. Take a look at my programme ‘It’s all About You’ a triple CD series with an action planner and a great gift for a friend or yourself.


Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in sales, technology and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com


NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/


Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm

How to get a Great Title for your Book by Frank Furness


We all know how important headlines are. When we see an article in a magazine or newspaper, if the headline is compelling enough, we will read the article. I use a great little package to create headlines for emails, my websites and marketing promotions – http://www.headlinecreator.co.uk

The same happens with book titles, take a look at a lot of the best sellers and they have great titles – Chicken Soup for the Soul, Richistan etc.

You need to ask yourself these questions: is the title compelling, is it original, is it the first of its kind and will it make someone sit up and take notice. You may think of a name in the middle of the night, on a train or plane, be ready to make a note of it. Remember – If you think it – ink it.

When you go through the thought process of coming up with a title, here are some questions to ask yourself:

If someone asked you about the book, how would you describe it, its attributes, why it is important, what are the benefits, why should anyone care, what is special about the book.

If someone asked you for more detail on the book, how would you explain it, what are the tips, behaviours and beliefs.

What are the advantages to someone who buys the book, what are they going to get from it.

My good friend Sam Horn is a legend in this regard and had helped countless best selling authors with the titles for their books. I have listened to her speaking on this subject a number of times and have always been amazed

Some of the methods she uses are to alphabetise or go half and half. Want to find out what this means, take a look at my interview with Sam at
http://www.frankfurnessresources.com/sam

video
Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in sales, technology and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email
frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

Download 39 Power Sales Closing Scripts at
http://www.frankfurness.com/closingscripts.cfm

Sunday, November 04, 2007

Brilliant Berlin PLUS South Africa win the Rugby World Cup

wcsmmiry



Thanks to everyone who helped me to get my book ‘Walking with Tigers’ to number 5 for best sellers and number 2 for movers and shakers on Amazon. In the sales column I will share the sales & marketing strategies I used to get there.

As you know one of the favourite parts of my work is the International travel. I recently spoke at the Entrepreneurs University for the second year running and this time it was in Berlin. I love presenting to this group of young, enthusiastic and talented people from all over the world who set and achieve massive goals and are inspirational to be around. It is also a great opportunity for me to network and as a result this has produced speaking bookings in Singapore, USA and Dubai.

It was my first time in Berlin and I fell in love with the city and its people. Our hotel was right in the middle of the ‘no go zone’ and I could see remnants of the Berlin wall from my room. It was fascinating to visit all the places I have read about and see how this city is now once again dynamic and thriving after breaking down the walls and welcoming in East Berlin.

I heard many moving stories of families that were split up and who after many years came together again. I visited Checkpoint Charlie, the Holocaust Memorial and was even treated to supper at the house of one of the EO members. This house was located in the old East Berlin and belonged to a KGB officer in days past.

The highlight of the event was the black tie dinner at the Olympic Stadium. Tables were laid out in the middle of the stadium and contingents from each country entered the stadium with their flag and national anthem playing, just the same as the Olympic athletes would have. The Germans were impeccable hosts and I will definitely be visiting this wonderful city again.
After a quick engagement in Turkey my next trip was back to Asia for two weeks in Hong Kong, Malaysia and Singapore. I had one day off in Singapore, so managed to fit in 7 marketing appointments and set up my next trip in January 2008.
Take a look at the Berlin photographs.

My wife Candice then dragged me off for a two week vacation at our place in Spain where we proudly watched the South African Rugby team win the World cup again. Most of our neighbours in Spain are British and with the final being against England I took a lot of ribbing before the game, but strutted around proudly in my SA rugby t-shirt the next day.

Although we have been living in London for the last 14 years and I support England whenever any of their sports teams play, my heart is still in South Africa whenever any of their teams play and Candice and I are their most ardent supporters.
In January I will be in Asia again and running 2 masterclasses:
Multiple Sources of Income - how to make money while you sleep.

Sales and Marketing Skills for Speakers and Trainers - how to get engagements. Please email me at frank@frankfurness.com if you are interested and I will send you the full details.
With each newsletter, you will now be receiving complimentary bonuses. This issue includes, 'Words and Phrases that sell' and 'How to Create your own video product'. Download your bonuses here.

Also, please take a look at this months product review. It is a great piece of
inexpensive software that will put video on your website with ease.

Take a look at 'Just for Laughs' a new humorous section I will be putting into each edition.

Please visit http://w ww.frankfurnessresources.com where I have updated and added many new resources.

How to get your book in the top 10 of Amazon by Frank Furness


As you know I am huge believer in product and my own product range now has 32 products with over 100 CDs and DVDs. Now a new bug has bitten - the book bug. Having seen the success of ‘Walking with Tigers’, I have now rewritten my self- published book ‘How to find New Clients and Business’. It will published at the end of November (a great Christmas Gift), but my biggest concentration will be selling it as an EBook directly and through affiliates.


I am negotiating my next published book and will also be self publishing three more books next year, one on sales, one on how to get hired and get that job, and another on how to recruit and manage a dynamic sales team.


Having sold thousands of my self published book ‘How to Find New Clients and Business’, it was a challenge with my new published book as most of the marketing and PR was to be done by the publishers. I decided that I had to do a lot myself and if I could get a high ranking on Amazon, most bookshops would take notice, so here are the strategies I used and the mistakes I learned from:


1 – In the pre published form I had my publishers send out a copy of the manuscript to top business leaders and people I respected (I gave them the list to send it to). Many of those replied and gave some great comments that I could use on the cover. Most noted was a personal letter from Raymond Ackerman, the founder of Pick and Pay in South Africa and one of the most successful businesspeople in the world. I was thrilled that he had taken the time to read the book and write back and even more so when he sent me a personal email after he received his copy of the book.
His testimonial reads: ‘I really enjoyed reading this book, as it reminded me so much of things that I have tried to do in my life and the way I live. His story is put in such an excellent way, with huge empathy and enthusiasm….I think all people who want to become ‘Tigers’ could learn so much from Frank, and the light-hearted yet in-depth thinking he has put in this book. ‘Raymond Ackerman, founder of Pick ‘n Pay Stores.’


2 – I asked my publishers to print me 1000 copies of the book cover. On the back there was some excellent sales copy and a pre order form. I handed these out wherever I presented.


3 – I planned a mass buying opportunity on Amazon on the launch date. Using internet marketing techniques, I purchased some resale rights products and mailed everyone on my newsletter list informing them that if they bought the book from Amazon on the 29th September, they would be directed to another site where they could download $500 worth of products as a gift for buying the book. Everything was set up beforehand by me using auto responders and it all went smoothly. I was actually flying from Hong Kong to Malaysia that day and the automation process worked a treat.


4 – Before the launch I also contacted a number of my friends who also have large subscription lists and many of them promoted the bonuses to their subscribers.


5 – I created 2 videos with the cover as a background and uploaded them to YouTube also offering the bonus package to anyone who bought from Amazon on the 29th. Take a look at
http://www.frankfurnessresources.com/tigerpromo

6 – I wrote 3 articles promoting the book and the bonuses and included a section of the book as a preview. I then used some great software
http://www.articlesubmittingsoftware.com to submit it to 163 article directories on the web.

7 – I wrote another article and put it on my Blog – see
http://www.frankfurnessresources.com/tigerblog and received a number of comments immediately. I also ‘pinged’ the blog so that it would spread to blog directories all over the internet.

8 – I met with the South African distributors – Penguin Books - on my last trip to SA in June and again in London last month. Their publicity department has done an amazing job and lined up TV, radio and book signings for my trip to South Africa later this month.


9 – I met with the Asian distributors - Pansing – on my trip to Singapore. They will be organizing promotions when I am there in January. I have done the same for my trip to Australia in February and the USA in March.


10 – I an engaging the services of a well known publicist in the United Kingdom.


Mistakes:
1 – Launching on a Saturday. My final reminder email was sent on the Saturday morning and many of the emails were only opened on the Monday, thereby missing the Saturday launch. I am sure if I had organized this for a weekday I could have reached number one or two.


2 – Relying heavily on a number of people to send it to their subscriber lists. Of the 15 who committed to do it, only five actually did and I will do the same for them when they launch their next book or product.


3 – Having Amazon pre order more books, although they did not want to commit to this for an unknown author. Many people who bought the book had to wait while Amazon ordered in stocks and them sent them out.


4 – Not following up with my publishers aggressively enough regarding foreign translation enquiries and distribution I received from some foreign distributors.


5 – MOST IMPORTANTLY – not negotiating a high enough discount for me to buy books to resell.
As you can see, it has taken a huge amount of time and energy to do this and it is the same in any business, you have to make the effort and use multiple marketing strategies to move the business forward.


As a postscript, I have been contacted by two major publishers to help them harness the power of the internet and may be setting up a separate company with one of them. I will also be running a Masterclass and producing an Ebook for potential publishers. So the time and effort was worthwhile after all.


Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in sales, technology and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email
frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/


Download 39 Power Sales Closing Scripts at
http://www.frankfurness.com/closingscripts.cfm

How to make Money with Teleseminars by Frank Furness


Frank Furness & Alex Mandossian

I always tell my audiences and clients to have a 10 touch plan for all their clients. How can you touch them at least ten times a year:
• Face to face meetings
• Telephone calls
• Conferences and seminars
• Emails
• Newsletters
• Webinars
• Teleseminars

Teleseminars are a great way to keep in touch with clients and potential clients. They build great relationships and as we know, business is about people and relationships. So, what are teleseminars and how do they work?

Teleseminars are a great way to promote your products, services, or to educate your clients and customers about a specific topic. It is one of the fastest, easiest and most economical ways to increase your sales and establish your credibility in your subject area.

The way it works, is that everyone calls into a bridge line. The bridge line allows everyone to hear everyone else, like 3-way calling, only with larger numbers. Most conferencing services have it set up where you, as the moderator have control over muting the call or not. If the call is muted, then only the moderator can speak, if the call isn't muted, then anyone can speak.

Teleseminars can last from 30 minutes to 3 hours. You can also record the call and have it available as a podcast download, sell the recording on a CD or even have the call transcribed and produce it as a book that you can give away or sell.

Teleseminars should have great content and benefits for the listeners and allow them to ask questions and give feedback.
The advantages of teleseminars are:
• No travel for you or your participants, you can do it from home or the office – no parking or travelling hassles
• If someone can’t make the call, they can always listen to it again or buy the CD
• It is a great way to run a seminar remotely to promote or launch new products, provide information, get feedback, run remote sales or marketing meetings and numerous other applications.
• Free seminars are a great way to build your database or get potential clients interested in your products or services. They will see you as the experts in your field and business will follow.
• You can sell products or services and have special promotions or links for those that have taken part in the teleseminar.
• You can interview or collaborate with other experts in your field. I have run teleseminars together with my friend and technology guru Terry Brock while I was sitting at home in London and Terry was in Orlando. I have done the same with a Hollywood media correspondent in LA and my audience included participants from 23 countries. I have even done a teleseminar with Gihan Perera who was in Australia and we had to work the timings carefully with the time differences.

These are the practicalities of how to run a teleseminar:
1. Determine your subject and target audience. What is the level of education of your audience and what are the problems that the teleseminar will solve for them.
2. Determine if you are going to charge for this teleseminar or if it will be free. Typically, if this teleseminar is free, you are going to want to promote your products or services or do an upsell to a seminar or promotion. If the teleseminar is a paid teleseminar, concentrate more on the content rather than the product promotion, your clients are paying for the information you are giving them.
3. Research your content for your teleseminar. – You should do some research before the teleseminar to find out what your audience is expecting or what some of their problems are.
4. Work out the timing of the call. Ensure you cover all the points or answer all the questions within the time frame of the call. I normally have it plotted out on my laptop as paper can get lost or make a lot of noise during the call.
5. Get the right equipment. I like to use a headset which leaves my hands free and I can also stand or move around more freely.
6. Record the teleseminar and perhaps create a transcript. I record the call on a digital recorder as well as get the company organising the lines to record it as well.
7. Before the teleseminar starts, do a roll call of the main speakers, or if applicable, of the attendees on the call.
8. Start and finish your teleconference on time. Many of your audience will have set the time aside and get frustrated and ring off if they have to wait for the seminar to start.
9. Open the call by sharing with your audience your expertise in the subject - Give a little bit about your background and what they will get from the seminar.
10. Take a break. Take a break about every 30 minutes or so. Have people stand up and shake their hands and arms to get the blood moving again.
11. Question Time – I like to keep 10 minutes at the end of the call for questions and try not to take any before that. This is something you must convey at the beginning of the call.
12. At the end of the teleseminar, summarize the information and introduce your product or service that you are promoting. You should create a special page or website for this promotion.
13. Get testimonials. Offer a free product or eBook to anyone giving you a testimonial. I like to record those as well and put them on my website.

Take a look at my interview with Teleseminar Guru Alex Mandossian at http://www.frankfurnessresources.com/alex





For resources take a look at http://www.frankfurness.com/ and http://www.frankfurnessresources.com/

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/