Thursday, March 29, 2012
Wednesday, March 28, 2012
YouTube Strategies for Business
What are you doing today that is better and different to your competitors? How do you find and attract new clients?
If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.
One of the easiest methods to differentiate your company is to embrace technology and social media. It is easy and can save you time, money and headaches.
One of my favorite social media sites is YouTube and here are some tips, strategies and ideas that can help your business immediately:
• Have your own YouTube Channel and base the channel name on keywords e.g. Health and Fitness London – IT Security New York
• Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it. One of the best inexpensive cameras with great sound is the Zoom Q3 HD.
• Create well thought out, professional style videos that are edited properly.
o Use edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and IMovie, Screenflow and Camtasia for Mac.
• Keep your content funny, engaging, and informative so that it will keep viewers watching until the end of the video.
• Embed your logo and website into the video. Take a look at http://youtube.com/salestips
• Keep the resolution of the video as high as possible, at a minimum 800 by 600.
• Be yourself. Don’t lose sight of the purpose and mission of the video. Think of yourself speaking to a friend in a pub or coffee shop and use the same tone and expressions.
• Practice before posting the final video. Do a few dry runs before taping and publishing and remember if you are boring, the video will be boring to viewers.
• Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.
• Limit your video length to two minutes maximum, most viewers lose interest after this. Take a look at any move, the scenes change around every minute.
• Use the ‘problem, solution and action’ method of filming. E.g. Have you been trying diets and still can’t move that fat (problem) – here are 3 exercises to help you right now (solution) and sign up for our free newsletter or call us to find out about our gym membership (solution)
• At the end of each video, ask your viewers to ‘like’ the video and comment, this helps with your rankings.
• If you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic
• Grab viewers by integrating important keywords into the title. This will help to boost the search engine results.
• Use keywords in the tags that will lead potential clients to your videos and make the first line of your description is your website address as that is what viewers will see immediately below the video.
• Choose the most relevant category
• Make the videos are viral, and spread them to as many websites as possible. Once you have uploaded the video, click on the ‘share’ button and then share the video with Twitter, Facebook your Blog and any other social media sites that your business uses.
Remember to use the videos in different ways
• Videos on the website
• Meet the team
• Video testimonials
• Staff training
• Expert advice
• Tip of the week
http://www.frankfurness.com
NOTE: You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com
If you are not doing anything that differentiates you from the competition, you could be losing out on a huge amount of potential business.
One of the easiest methods to differentiate your company is to embrace technology and social media. It is easy and can save you time, money and headaches.
One of my favorite social media sites is YouTube and here are some tips, strategies and ideas that can help your business immediately:
• Have your own YouTube Channel and base the channel name on keywords e.g. Health and Fitness London – IT Security New York
• Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it. One of the best inexpensive cameras with great sound is the Zoom Q3 HD.
• Create well thought out, professional style videos that are edited properly.
o Use edit suites like Adobe VC3, Techsmith Camtasia and Sony Vegas for PCs and IMovie, Screenflow and Camtasia for Mac.
• Keep your content funny, engaging, and informative so that it will keep viewers watching until the end of the video.
• Embed your logo and website into the video. Take a look at http://youtube.com/salestips
• Keep the resolution of the video as high as possible, at a minimum 800 by 600.
• Be yourself. Don’t lose sight of the purpose and mission of the video. Think of yourself speaking to a friend in a pub or coffee shop and use the same tone and expressions.
• Practice before posting the final video. Do a few dry runs before taping and publishing and remember if you are boring, the video will be boring to viewers.
• Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.
• Limit your video length to two minutes maximum, most viewers lose interest after this. Take a look at any move, the scenes change around every minute.
• Use the ‘problem, solution and action’ method of filming. E.g. Have you been trying diets and still can’t move that fat (problem) – here are 3 exercises to help you right now (solution) and sign up for our free newsletter or call us to find out about our gym membership (solution)
• At the end of each video, ask your viewers to ‘like’ the video and comment, this helps with your rankings.
• If you are going to use music, use copyright free music, get some at www.frankfurnessresources.com/copyrightfreemusic
• Grab viewers by integrating important keywords into the title. This will help to boost the search engine results.
• Use keywords in the tags that will lead potential clients to your videos and make the first line of your description is your website address as that is what viewers will see immediately below the video.
• Choose the most relevant category
• Make the videos are viral, and spread them to as many websites as possible. Once you have uploaded the video, click on the ‘share’ button and then share the video with Twitter, Facebook your Blog and any other social media sites that your business uses.
Remember to use the videos in different ways
• Videos on the website
• Meet the team
• Video testimonials
• Staff training
• Expert advice
• Tip of the week
Frank Furness CSP CFP is a professional speaker specialising in sales and social media. He has educated, entertained and inspired audiences in 52 countries. Take a look at his latest resource, http://www.technologytoolsforbusiness.com or to book Frank to speak at your next conference email frank@frankfurness.com or telephone+ 44 (0) 1923 248200.
http://www.frankfurness.com
NOTE: You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com
Saturday, March 03, 2012
Tuesday, February 21, 2012
Saturday, February 04, 2012
Thursday, February 02, 2012
Wednesday, February 01, 2012
Thursday, January 26, 2012
Friday, January 06, 2012
Monday, December 05, 2011
Friday, December 02, 2011
Monday, November 28, 2011
Monday, November 21, 2011
Wednesday, October 19, 2011
Social Media Masterclass
Just to let you know that we still heve a few places left on our Social Media Masterclass on Monday 24th October in Manchester and Tuesday 25th October in Leeds. If you are not using Social Media effectively to grow your business, then now is a good time to start.
During the Masterclass we will cover:
• Using LinkedIn to grow your ness
• How to intigrate your Social Media Marketing
• How to use YouTube and video marketing
• Facebook for business
• How businesses can systemise Twitter
• How to use Social Media to drive people to your website
• And much more.
For further information click this link.
Kind regards,
Frank
During the Masterclass we will cover:
• Using LinkedIn to grow your ness
• How to intigrate your Social Media Marketing
• How to use YouTube and video marketing
• Facebook for business
• How businesses can systemise Twitter
• How to use Social Media to drive people to your website
• And much more.
For further information click this link.
Kind regards,
Frank
Thursday, September 22, 2011
Gary Player Country Club - Your decision....
As you know I travel constantly around the world and experience great customer service almost everywhere I go, especially in Asia.
I have returned to my home country South Africa for a vacation and booked into Sun City for the week.
Unfortunately my experience of customer service here leaves a lot to be desired. In fact, this will not be on my list of places to visit in the future.
Today I decided to treat the two ladies in my life to manicure, pedicures and hair treatments (at London prices) at the Gary Player Country Club.
My mom is in a wheelchair and as there is a massive staircase, I decided to take her in the elevator. Imagine my surprise when I found the elevator full of furniture which I had to unload myself.
The elevator was in such a bad state of repair that my mom was a nervous wreck when we reached the top. It stopped and started, jolted and at one stage I thought we were going to drop to the ground.
My mom said that she would rather slide down the staircase than get into the elevator again.
I asked for the manageress, Ms Vermaak, who was no help at all. She just pushed the blame onto maintainance and said that is it was ok with them, there was nothing she could do about it.
As I had to sit around waiting for two and a half hours, I asked if Marie and I could use the jacuzzi as I was going to spend a substantial amount on the treatments.
I was told that as they were going to have the treatments, they could use it, but not me.
I said that my mom would not be using it, so could I use it in her place.
I was told that the rules stated that under no circumstances could that happen.
Don't you hate it when bad customer service always hides under the 'rules'.
How easy would it have been for her as a manager to allow me to use it while waiting, but unfortunately her service experience did not allow her to even think of that.
How sad, a wonderful country club and resort is so badly let down by lack of service.
Fortunately for me, I am an international speaker, so will be sharing this story with thousands of people in my talks and books around the world.
My only advice to the Gary Player Country Club would be to buy a copy of my book 'Walking with Tigers - success secrets of the world's top business leaders' and read the section on Pam Wilby who manages the Le Royal Meridien Hotel in Dubai.
They could learn a lot......well maybe not
I have returned to my home country South Africa for a vacation and booked into Sun City for the week.
Unfortunately my experience of customer service here leaves a lot to be desired. In fact, this will not be on my list of places to visit in the future.
Today I decided to treat the two ladies in my life to manicure, pedicures and hair treatments (at London prices) at the Gary Player Country Club.
My mom is in a wheelchair and as there is a massive staircase, I decided to take her in the elevator. Imagine my surprise when I found the elevator full of furniture which I had to unload myself.
The elevator was in such a bad state of repair that my mom was a nervous wreck when we reached the top. It stopped and started, jolted and at one stage I thought we were going to drop to the ground.
My mom said that she would rather slide down the staircase than get into the elevator again.
I asked for the manageress, Ms Vermaak, who was no help at all. She just pushed the blame onto maintainance and said that is it was ok with them, there was nothing she could do about it.
As I had to sit around waiting for two and a half hours, I asked if Marie and I could use the jacuzzi as I was going to spend a substantial amount on the treatments.
I was told that as they were going to have the treatments, they could use it, but not me.
I said that my mom would not be using it, so could I use it in her place.
I was told that the rules stated that under no circumstances could that happen.
Don't you hate it when bad customer service always hides under the 'rules'.
How easy would it have been for her as a manager to allow me to use it while waiting, but unfortunately her service experience did not allow her to even think of that.
How sad, a wonderful country club and resort is so badly let down by lack of service.
Fortunately for me, I am an international speaker, so will be sharing this story with thousands of people in my talks and books around the world.
My only advice to the Gary Player Country Club would be to buy a copy of my book 'Walking with Tigers - success secrets of the world's top business leaders' and read the section on Pam Wilby who manages the Le Royal Meridien Hotel in Dubai.
They could learn a lot......well maybe not
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