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Friday, May 08, 2009

Professional Speaking Tips – keeping Your Diary Filled

I am constantly bombarded by bad news of how the world is coming to a standstill and all we can expect from the future is doom and gloom. This is especially prevalent in the United Kingdom where the newspapers, television and radio absolutely bask in reporting bad news. If I had to believe half this drivel, I might as well give up speaking because no company is ever going to book a speaker or trainer again. What a load of rubbish.

This has so far been my busiest year ever for two reasons, Candice and I have doubled our marketing efforts and I have customised my talks according to what the markets require. Right now companies in my niche are looking for different ways to generate new business, keep their existing clients and stay motivated. This is exactly what I have been speaking about for years, but I have now just changed the title of the talk to ‘Tough Strategies in Tough Times’. This title alone secured eight bookings with one of my clients in the Far East.

As speakers, we are advising individuals and organisations to think differently and market effectively; we should all be doing the same in our businesses. The speaking business may have slowed down in the United Kingdom, but equally there are places in the world where things are thriving and this year I have already spoken in nine countries and have six others booked as well as setting up exclusive partnerships in two other countries that will bring in a ton of work.

All this takes a lot of creative thinking and a lot of hard work, but proves that no matter what the economic climate, if we really want to keep the diaries filled, it is possible.

Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in technology, sales and customer service. He has educated, entertained and inspired audiences in 48 countries.
Frank is the author of bestselling books ‘Walking with Tigers – Success Secrets of the World’s Top Business Leaders’ and ‘
How to Find New Clients and Business’
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