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Thursday, May 02, 2013

The Importance of Video Marketing

The Importance of Video Marketing

Video is an extremely powerful marketing tool, and one that you can’t afford to ignore. It can significantly improve the ability of people to find you on the Web, and it’s also a very effective and memorable way to tell a story.

Tell your Story. There’s nothing like the raw power of visual and audio to make a story memorable. We are all  are visual learners, and nothing grabs and holds our attention as much as a narrative told in moving images. In fact, this is the best way to convey complex ideas. Video can be used to tell the story of your brand, provide information that helps clients solve a problem, or explain trends.

YouTube offers a search advantage. There are other video sites, but my preference is YouTube. It’s the second most popular search engine, which means that if someone is looking for instructions on how to complete a task, that’s where they’re heading. But, more importantly, Google owns YouTube and gives it some preference in its search algorithm. 

This improves the odds that your video will end up on the first page of search results. I have 500 videos on YouTube and find it one of the best free advertising mediums.

How Long. The top 10 videos that are shared most often have an average run time of 4 minutes, but try for about two minutes as this is the attention span of most people.

Look and Feel. Aim to create videos that fit your brand. Take a look at the great success of Will it Blend and the EvianBabies

Viral subjects. While funny and surprising videos have a greater success rate at going viral, there are many other approaches that can be very successful for your brand.
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    • Testimonials
    • Technical explanations
    • Product demonstrations
    • Staff training
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