LinkedIn has become one of the most important social media channels
now for business.
Most people have an account, but don’t realise the power it
has in branding, sales, search engine optimization and getting exposure vis
video, posts or articles.
There are a few fundamental things you need to do to
optimize your profile….
1 – Have a good business photograph. I don’t even bother
connecting with anyone that does not have a decent photo.
2 – Think Search Engine Optimization. Write down four
phrases that potential clients or visitors would type into a google search to
find businesses like yours. Use a tool like Google Keyword Planner or https://keywordtool.io/ to ensure that people are actually looking for
that search term.
3 – Go into the edit section and then headline and type in
the 4 key phrases. Between each phrase put in a space, a pipe (|) and then the
next phrase
4 – Go to the summary section and write in the first person
as if you were speaking to someone directly. All social media is aimed at one
person…in an article write as if one person is reading it…in a video film as if
you are speaking directly to one person. Please take a look at my profile as an example https://www.linkedin.com/in/frankfurness
5 – Use keywords and phrases throughout this section.
Remember to optimize it for Google and the reader.
6 – When connecting with someone, the most effective method
is by using a video landing squeeze page.
7 – Make use of some of the great tools like https://www.tidio.com/ to create a chat-bot
There are many more strategies I share in my course www.linkedinmarketingforbusiness.com
I have also created a video that shares all the strategies that I have just shown.
Frank Furness is a Sales & Marketing Keynote Speaker and Author.
Please take a look at his free online course at www.freeonlinecourseforyou.com
Book Frank to present at your next conference or to train your team. Frank also coaches and consults with businesses globally via Zoom. To find out more, pleas email frank@frankfurness.com
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