The Magic of ChatGPT Projects: How One Simple Feature Will Transform the Way You Work

 

By Frank Furness — Global Sales Rebel, AI Explorer & Professional Chaos Organiser

If you're anything like me — juggling keynotes across different continents, training sales teams, creating LinkedIn content, and somehow finding time to review whisky (purely for research purposes, of course) — you know the feeling of having brilliant ideas and absolutely no system to manage them.

For years, my ChatGPT conversations were scattered everywhere. One chat for a client proposal. Another for newsletter ideas I'd scribbled down while boarding a plane. A third where I'd asked ChatGPT something important... and then completely forgotten what it was.

Sound familiar?

Then ChatGPT Projects arrived, and suddenly everything changed.

Think of Projects as your digital brain, your content engine, and your "I've actually got this sorted" assistant all rolled into one. It doesn't just answer questions — it organises your entire creative world.

Let me break it down the Frank Furness way: real talk, practical examples, and zero tech jargon.

What Exactly Is a ChatGPT Project?

Imagine a workspace that remembers your writing style, your stories, your frameworks, your past work, your goals, your tone, and all the materials you've uploaded. Now imagine that same workspace helps you pick up exactly where you left off — even if you closed your laptop, flew to Dubai, had a three-hour business dinner, and forgot what you were working on.

That's a Project.

It's not a chat window. It's not a folder.

It's a living system that learns, remembers, organises, and executes — all inside one clean digital space.

How Projects Work (Explained Like You're Human)

Here's the process:

Step 1: Create a Project

Give it a name that makes sense:

• "LinkedIn Content Engine"
• "Sales Prospecting System"
• "2025 Keynote: AI Revolution"
• "My Book Draft"

Step 2: Add Everything You Need

Stories, drafts, slides, scripts, videos, notes, instructions, files — dump it all in. Projects thrives on your organised chaos.

Step 3: Projects Remembers EVERYTHING

No more repeating yourself:

• "My tone is warm and conversational with British humor"
• "My audience is CEOs and sales teams"
• "I deliver keynotes in 70 countries"
• "I live in Orlando"

It knows. It remembers. It applies.

Step 4: Everything Stays Connected

Every asset you've created remains linked, accessible, and ready to use. No more hunting through 247 random chats titled "idea2finalmaybe" or "thatthingfromtuesday."

Step 5: You Say "Continue" — and It Does

• "Continue Module 4"
• "Extend this article"
• "Rewrite section 3 in my voice"
• "Turn this into a carousel"
• "Build the landing page from materials in this project"

Projects picks up instantly. No warm-up required. No starting from scratch.

This alone saves me hours every single week.

Why Projects Matter in 2026

Here's the fundamental shift: AI is no longer just a tool. It's a complete workflow.

Projects gives you five critical advantages:

1. Clarity

No more hunting through endless chat histories with names like "draft3maybefinal" or "whatwasthatidea."

2. Speed

Because Projects already knows your tone, goals, audience, and style, content creation happens exponentially faster.

3. Consistency

Your writing stays on-brand. Your tone stays recognizable. Your messaging stays sharp across every platform.

4. Creative Momentum

You don't start from scratch ever again. You start from an ecosystem you've already built and refined.

5. Less Stress

This might be the biggest benefit. Your brain goes from "I can't keep up with everything" to "I can't believe how manageable this feels."

How I Use Projects (And Why You Should Too)

LinkedIn Content Engine

Inside one Project I have my hook library, story bank, CTA templates, carousel frameworks, poll templates, and DM scripts. Every week I say: "Give me 5 new posts based on last week's top performers."

Done in minutes instead of hours.

 

Sales Prospecting

For the financial advisors, sales teams, and property professionals I train, I've built complete systems containing emails, follow-up scripts, cold outreach prompts, objection handling, and event invite messages.

Your entire sales system in one accessible place.

Keynote Development

Each keynote has its own Project with slides, stories, openings, closings, industry-specific examples, and global references. When I need to customize for a new audience, I just say: "Build me the Singapore version focused on financial services."

Done in minutes, not days.

Books & Training Programs

If you're writing a book (or three, like I always seem to be), Projects is genuinely life-changing. Chapters, stories, research, quotes, frameworks — ChatGPT keeps everything intact and keeps you sane.

The 5-Minute Project Setup

Anyone can do this:

1. Create a Project — Start with your biggest priority
2. Tell ChatGPT who you are — Your tone, brand, audience
3. Upload your materials — Slides, posts, drafts, outlines, emails
4. Give ChatGPT instructions — How you want it to work, what you want it to remember
5. Start building — Ask it to create, organize, rewrite, expand, or assemble

Within minutes, you go from chaos to clarity. From overwhelm to momentum.

Why This Matters More Than You Think

The world's getting faster. Demands are getting bigger. Competition's getting fiercer.

But we don't get extra hours added to the day.

We get smarter tools.

ChatGPT Projects is one of the smartest productivity upgrades we've seen in years. It's structure without stress. Creativity without overwhelm. Consistency without burnout.

If you've ever dreamed of being more organized, more visible, more productive — Projects feels like walking out of fog into brilliant sunshine.

It's your second brain. Your silent teammate. Your creative amplifier. Your memory system. Your momentum builder. Your clarity creator.

And here's the best part: it works while you're traveling, speaking, writing, swimming, or conducting very serious whisky taste-testing sessions for "professional research."

I've trained teams in 70 countries. I've seen every productivity system, every time management hack, every organizational method imaginable.

ChatGPT Projects isn't just another tool. It's a genuine workflow transformation.

If you're still managing your work across scattered chats, forgotten documents, and mental notes you'll probably lose by tomorrow, you're working ten times harder than necessary.

Welcome to the new era of productivity. Welcome to Projects.

Ready to Transform Your Team's Performance?

If your team is ready to stop being average and start being exceptional, let's have a conversation. I work with organizations in 70 countries who are committed to staying ahead in today's competitive landscape.

I can help your team through:

• High-impact keynote presentations that inspire and educate
• Intensive training workshops delivering immediately applicable skills
• Conference speaking positioning your event as cutting-edge
• Custom coaching programs tailored to your industry

Contact me today:

• Email: [email protected]
• Phone: +44 7711 672888 or USA +1 407 588 9714
• LinkedIn: linkedin.com/in/frankfurness
• Website: www.frankfurness.com

Remember: in today's rapidly evolving business environment, standing still means falling behind.

Your competitors are already adapting — are you?

Frank Furness is an internationally recognized speaker, AI consultant, and sales expert who has trained teams in 70 countries, helping organizations generate over £1 billion in additional revenue through modern business methodologies.

 

The 5.1 ChatGPT Leap: How This AI Update Will Transform How You Sell, Market, Communicate & Lead

 

The 5.1 ChatGPT Leap: How This AI Update Will Transform How You Sell, Market, Communicate & Lead

By Frank Furness — Global Sales Rebel, AI Explorer & Occasional Troublemaker

If you’ve ever wished you could clone yourself so one version could build your business while the other lies on a beach in Alicante feeding seagulls (I’ve tried this — only one of us had fun), then the arrival of ChatGPT 5.1 might be the closest you’ll get.

Because 5.1 isn’t just another update and it has just happened, so this is hot from the press.

It’s a shift, a step-change, a “put your seatbelt on” moment in AI.

If you’re in sales, marketing, leadership, professional services, fitness, finance, hospitality, or anything involving humans… this matters.

Let me break it down in my usual way: real-world use, a little humor, and a firm nudge to get ahead before your competitors wake up.

1. So… what’s new with ChatGPT 5.1?

Ø  In simple terms:
It’s faster.
It’s smarter.
It’s more intuitive.
It’s better at keeping context.

Think of the upgrades like moving from a rusty old bicycle to a Ducati. It still has two wheels, but the experience is wildly different. Maybe a drummer with 4 hands…

Here’s what stands out:

Sharper Reasoning & Better Memory

5.1 doesn’t just answer questions — it understands where you’re going, anticipates next steps, and sticks with conversations without losing the plot.

If previous versions occasionally felt like dealing with a goldfish, this one feels more like a well-trained assistant who actually listens.

Real-Time Workflow Capability

This is the gamechanger.

Instead of giving you ideas, it can now build the work, structure it, format it, improve it, and even run multi-step sequences without you juggling 200 prompts.

It’s like hiring a digital VA who never gets tired, never takes a lunch break, and never complains that your video scripts are too long.

Context Handling on Steroids

Long conversations?
Complex workflows?
Multi-layered projects (like your 30-slide LinkedIn strategy deck)?
5.1 handles it without dropping a thread.

This unlocks serious power for:

• Sales playbooks
• Funnel builds
• Email sequences
• Proposal creation
• Research projects
• Book chapters
• Client strategy plans

Basically… the stuff businesses spend weeks on.

2. What This Means for Sales, Marketing & Business Growth

A. Salespeople can now “scale themselves”

For years I’ve been telling audiences:
“If you’re not using AI, you’re already being outperformed by someone who is.”

5.1 takes this to another level.

Imagine:

• Prospecting lists built automatically
• Personalised outreach written and scheduled
• Meeting prep summaries created in seconds
• Objection-handling scripts adapted to each buyer
• LinkedIn content generated daily without the ‘blank screen panic’
• CRM updates done for you

If 2024 was the year of AI curiosity, 2025–2026 is the year of AI performance.

B. Marketing teams get a full creative department in a box

I’ve seen companies spend £30,000 on branding, only to finish with a PDF nobody reads and a logo that looks like it was designed by a tired Labrador.
Now?
5.1 helps you create campaigns in hours:

• Landing pages
• Email sequences
• Carousels
• Video scripts
• Blog posts
• Lead magnets
• Presentation slides

It’s Canva, HubSpot, and a creative director rolled into one — and it doesn’t argue about color palettes.

C. Leaders finally get breathing space

If you run a company, you know the pain:
Strategy meetings, onboarding, crisis control, endless emails, “urgent” requests that aren’t urgent…

5.1 frees up mental bandwidth so leaders can actually lead instead of firefighting.

It becomes your:

• strategist
• sounding board
• presentations assistant
• meeting preparer
• communications writer
• research analyst

For CEOs and founders, this is huge.

3. How I’m Personally Using ChatGPT 5.1 Right Now

I’ve already built:

• A LinkedIn Hunter Agent that finds 50 conference bookers a week
• A Sales Mechanics Workflow for monthly Keiser sessions
• A full-suite content engine for my articles, carousels, scripts, and proposals
• A Lead Magnet Factory for advisors and property teams
• A Speaking Proposal Builder that drafts documents in minutes

Here is an example of what I have set up. A system that finds me 6 targeted prospects every day, connects with them on LinkedIn in a personalised message and creates email follow up. This saves me around 2 hours a day….

 

4. Why This Update Changes the Game (and why ignoring it is dangerous)

We’re entering a world where:

• Salespeople who use AI will outsell those who don’t
• Advisors who use AI will acquire more clients
• Speakers who use AI will get more bookings
• Entrepreneurs who use AI will run leaner, faster, smarter businesses
• Content creators who use AI will publish 10x more than those who resist

This isn’t about replacing humans — it’s about supercharging them.

The same way we eventually all learned to use email, PowerPoint, and Google Maps… AI will become the next essential skill.

The businesses that adopt it early?
They win……Every time.

5. Where to Start (Simple Steps Anyone Can Implement)

Step 1: Upgrade your prompts

Most people are still writing one-line prompts.
With 5.1, you can now create multi-step workflows.

For example:
“Create a 10-post LinkedIn campaign, write the scripts, design the carousel outline, structure the PDF lead magnet, and give me a posting schedule.”

Step 2: Build recurring systems

Prospecting, content creation, email nurturing, and client onboarding can all be automated.

Step 3: Train your team (before your competitor does)

This is where companies fall behind — they buy the tool but don’t teach their people.

I’ve already begun running full-day programs showing teams how to:

• set up AI workflows
• create content engines
• replace manual tasks
• build “AI thinking” into the culture

It’s transformational.

6. Final Thoughts: ChatGPT 5.1 Is Not the Future — It’s the Present

When I started speaking about AI years ago, people smiled politely and hoped it would go away.
Now CEOs, sales managers, advisors, HR directors, fitness clubs, property companies, and global associations are calling me asking:

“How do we catch up?”

Because the companies moving fastest right now are using AI not as a tool…
but as a strategy.

And ChatGPT 5.1 is the biggest shift we’ve seen yet.

It’s faster.
Smarter.
More human.
More powerful.
And easier to integrate into everyday business than ever before.

If you embrace it now, you’ll lead the pack.

If you wait… you’ll be trying to catch up with someone who didn’t.

 

What Would You Like Me to Build for You With 5.1?

If you want help creating:

• an AI prospecting system
• a LinkedIn machine
• a content engine
• a sales workflow
• or an AI-powered strategy for your team

Just book me — I’ll happily show you what’s possible.

Because if there’s one thing I’ve learned from speaking in 70 countries: those who adapt fastest win the fastest.

Ready to Transform Your Sales Team’s Performance?

If your team is ready to stop being average and start being exceptional, let’s have a conversation. I work with organizations in 69 countries who are committed to staying ahead in today’s competitive landscape.

I can help your team through:

• High-impact keynote presentations that inspire and educate your entire organization
• Intensive sales training workshops that deliver immediately applicable skills
• Conference speaking that positions your event as cutting-edge and valuable
• Custom coaching programs tailored to your industry and challenges

Don’t let your competition leave you behind while they master these essential skills.

Contact me today:

• Email: frank@frankfurness.com
• Phone: +44 7711 672888
• LinkedIn: linkedin.com/in/frankfurness
• Website: www.frankfurness.com

Remember: in today’s rapidly evolving sales environment, standing still means falling behind. Your competitors are already adapting – are you?

Frank Furness is an internationally recognized sales expert, keynote speaker, and author who has trained teams in 69 countries. He’s helped organizations generate over £1 billion in additional revenue through modern sales methodologies.

 

 

24 Social Media Predictions That’ll Make or Break Your 2026

 

After 70 countries, thousands of salespeople trained, and far too many airport sandwiches, here’s what I can tell you with certainty:

Social media isn’t evolving. It’s mutating.

 LinkedIn: The New Money Machine

1. Predictive Buyer Intent
   LinkedIn’s becoming part sales platform, part mind reader.
   It’s learning who’s likely to buy before you know. Creepy? Yes. Useful? Absolutely.
2. Video Takes the Crown
   If you’re camera-shy, 2026 is your nightmare.
   LinkedIn is now mobile-first (≈70%) and video-obsessed.
   Think “mini-masterclass,” not “corporate hostage tape.”
3. Newsletters That Actually Get Read
   While emails gasp for air, LinkedIn newsletters still average 50% opens.
   Mine bring in new clients almost every time I hit publish.
   Coincidence? I doubt it.
4. Collaborative Articles for Visibility
   Comment intelligently and your profile views will spike.
   Think of it as networking for introverts — minus the canapés.

Instagram & Threads: The Good-Looking Platforms

5. Stories Become Shops
   If it’s pretty, it sells.
   If it’s not, fix it — because Stories are the new storefronts.
6. Threads Overtakes X (For Sanity)
   It’s calmer, friendlier, and the trolls haven’t moved in yet.
   Get your tone right now, before the marketers ruin it.
7. AI Faces? Disclose Them.
   Meta’s flagging AI-generated images.
   Be transparent — fake never ages well.
8. Reels: Shorter, Sharper, Stronger
   You still have about 1.5 seconds to stop the scroll.
   No pressure.

TikTok: Where Chaos Becomes Commerce

9. TikTok Shop Takes Over
   More than 30% of users will buy something without leaving the app.
   That’s not a trend; that’s a revolution.
10. AI Hosts on Night Shift
    Virtual presenters, multilingual, tireless, terrifyingly effective.
    They don’t blink, but your bank account might.
11. Mini-Apps Take Over
    TikTok wants to be your booking engine, food app and dating site.
    Choose what helps your business — and ignore the rest.
12. Transparency… Sort Of
    They’ll show you some of the algorithm, but not the secret sauce.

 

Meta: From Midlife Crisis to Comeback Tour

13. Chronological Feeds (In Europe)
    EU users can now ditch algorithmic feeds thanks to new laws.
    Translation: your organic reach just went on holiday.
14. AI Shopping Bots Get Smart
    WhatsApp and Messenger will sell for you — 24/7, no overtime pay.
15. Ray-Bans That Record
    They’re brilliant for authentic POV storytelling.
    Just don’t believe the myth that Meta boosts the posts.
16. Group Commerce = Gold Rush
    If you’ve built a community, you’ve also built a customer base.

 

YouTube: Where Serious Players Play

17. Shorts Start Paying
    Revenue-sharing improves, but competition’s fierce.
    Out-teach, out-talk, out-title.
18. Podcasting Finds Its Home
    YouTube’s finally embracing audio-first creators.
    Your voice deserves better than Spotify’s algorithmic shrug.

 

X: Clinging On by Its Fingernails

19. X Money Appears (Partially)
    Payments are live in some states.
    Will it matter? Only if your crowd’s still hanging around.
20. Community Notes Chaos
    When fact-checking depends on volunteers, results vary.
    Brands, think before you repost.

 

The AI Avalanche

21. AI Labeling Becomes Standard
    TikTok, Meta and YouTube now flag synthetic media.
    Get ahead of it — honesty beats mystery every time.
22. AI Handles the First “Hello”
    Bots will take 70% of first-line service, but the best brands use them to accelerate humanity, not replace it.
23. Virtual Influencers Go Mainstream
    They never age, never argue about contracts, and never eat the catering.
    Expect them everywhere.
24. AI Ads Beat Human Ones (Sometimes)
    But when AI meets human insight? That’s where the magic prints money.

 

Frank’s Action Plan for 2026

If you only do five things:

1. Post 3 quick teaching videos weekly on LinkedIn
2. Start a LinkedIn newsletter
3. Experiment with TikTok Shop
4. Learn and love AI tools — they’re not replacing you, they’re multiplying you
5. Batch content on Sundays so you stop winging it

Stop doing this:

• Posting without purpose
• Avoiding video
• Hoping reach will come back
• Waiting for “the right time” (that was last year)

 

The Final Word

Social media now rewards bravery and consistency, not perfection.
Pick your platform, master your tools, show up daily.

And for heaven’s sake, don’t let AI out-human you.

Need help turning this into sales?
📧 frank@frankfurness.com | 🌐 frankfurness.com

 

P.S. Remember my British Airways post that hit 230,000 views?
No filters, no fluff — just raw truth.
Do that this week.
Authenticity beats algorithms, every time.