The Magic of ChatGPT Projects: How One Simple Feature Will Transform the Way You Work

 

By Frank Furness — Global Sales Rebel, AI Explorer & Professional Chaos Organiser

If you're anything like me — juggling keynotes across different continents, training sales teams, creating LinkedIn content, and somehow finding time to review whisky (purely for research purposes, of course) — you know the feeling of having brilliant ideas and absolutely no system to manage them.

For years, my ChatGPT conversations were scattered everywhere. One chat for a client proposal. Another for newsletter ideas I'd scribbled down while boarding a plane. A third where I'd asked ChatGPT something important... and then completely forgotten what it was.

Sound familiar?

Then ChatGPT Projects arrived, and suddenly everything changed.

Think of Projects as your digital brain, your content engine, and your "I've actually got this sorted" assistant all rolled into one. It doesn't just answer questions — it organises your entire creative world.

Let me break it down the Frank Furness way: real talk, practical examples, and zero tech jargon.

What Exactly Is a ChatGPT Project?

Imagine a workspace that remembers your writing style, your stories, your frameworks, your past work, your goals, your tone, and all the materials you've uploaded. Now imagine that same workspace helps you pick up exactly where you left off — even if you closed your laptop, flew to Dubai, had a three-hour business dinner, and forgot what you were working on.

That's a Project.

It's not a chat window. It's not a folder.

It's a living system that learns, remembers, organises, and executes — all inside one clean digital space.

How Projects Work (Explained Like You're Human)

Here's the process:

Step 1: Create a Project

Give it a name that makes sense:

• "LinkedIn Content Engine"
• "Sales Prospecting System"
• "2025 Keynote: AI Revolution"
• "My Book Draft"

Step 2: Add Everything You Need

Stories, drafts, slides, scripts, videos, notes, instructions, files — dump it all in. Projects thrives on your organised chaos.

Step 3: Projects Remembers EVERYTHING

No more repeating yourself:

• "My tone is warm and conversational with British humor"
• "My audience is CEOs and sales teams"
• "I deliver keynotes in 70 countries"
• "I live in Orlando"

It knows. It remembers. It applies.

Step 4: Everything Stays Connected

Every asset you've created remains linked, accessible, and ready to use. No more hunting through 247 random chats titled "idea2finalmaybe" or "thatthingfromtuesday."

Step 5: You Say "Continue" — and It Does

• "Continue Module 4"
• "Extend this article"
• "Rewrite section 3 in my voice"
• "Turn this into a carousel"
• "Build the landing page from materials in this project"

Projects picks up instantly. No warm-up required. No starting from scratch.

This alone saves me hours every single week.

Why Projects Matter in 2026

Here's the fundamental shift: AI is no longer just a tool. It's a complete workflow.

Projects gives you five critical advantages:

1. Clarity

No more hunting through endless chat histories with names like "draft3maybefinal" or "whatwasthatidea."

2. Speed

Because Projects already knows your tone, goals, audience, and style, content creation happens exponentially faster.

3. Consistency

Your writing stays on-brand. Your tone stays recognizable. Your messaging stays sharp across every platform.

4. Creative Momentum

You don't start from scratch ever again. You start from an ecosystem you've already built and refined.

5. Less Stress

This might be the biggest benefit. Your brain goes from "I can't keep up with everything" to "I can't believe how manageable this feels."

How I Use Projects (And Why You Should Too)

LinkedIn Content Engine

Inside one Project I have my hook library, story bank, CTA templates, carousel frameworks, poll templates, and DM scripts. Every week I say: "Give me 5 new posts based on last week's top performers."

Done in minutes instead of hours.

 

Sales Prospecting

For the financial advisors, sales teams, and property professionals I train, I've built complete systems containing emails, follow-up scripts, cold outreach prompts, objection handling, and event invite messages.

Your entire sales system in one accessible place.

Keynote Development

Each keynote has its own Project with slides, stories, openings, closings, industry-specific examples, and global references. When I need to customize for a new audience, I just say: "Build me the Singapore version focused on financial services."

Done in minutes, not days.

Books & Training Programs

If you're writing a book (or three, like I always seem to be), Projects is genuinely life-changing. Chapters, stories, research, quotes, frameworks — ChatGPT keeps everything intact and keeps you sane.

The 5-Minute Project Setup

Anyone can do this:

1. Create a Project — Start with your biggest priority
2. Tell ChatGPT who you are — Your tone, brand, audience
3. Upload your materials — Slides, posts, drafts, outlines, emails
4. Give ChatGPT instructions — How you want it to work, what you want it to remember
5. Start building — Ask it to create, organize, rewrite, expand, or assemble

Within minutes, you go from chaos to clarity. From overwhelm to momentum.

Why This Matters More Than You Think

The world's getting faster. Demands are getting bigger. Competition's getting fiercer.

But we don't get extra hours added to the day.

We get smarter tools.

ChatGPT Projects is one of the smartest productivity upgrades we've seen in years. It's structure without stress. Creativity without overwhelm. Consistency without burnout.

If you've ever dreamed of being more organized, more visible, more productive — Projects feels like walking out of fog into brilliant sunshine.

It's your second brain. Your silent teammate. Your creative amplifier. Your memory system. Your momentum builder. Your clarity creator.

And here's the best part: it works while you're traveling, speaking, writing, swimming, or conducting very serious whisky taste-testing sessions for "professional research."

I've trained teams in 70 countries. I've seen every productivity system, every time management hack, every organizational method imaginable.

ChatGPT Projects isn't just another tool. It's a genuine workflow transformation.

If you're still managing your work across scattered chats, forgotten documents, and mental notes you'll probably lose by tomorrow, you're working ten times harder than necessary.

Welcome to the new era of productivity. Welcome to Projects.

Ready to Transform Your Team's Performance?

If your team is ready to stop being average and start being exceptional, let's have a conversation. I work with organizations in 70 countries who are committed to staying ahead in today's competitive landscape.

I can help your team through:

• High-impact keynote presentations that inspire and educate
• Intensive training workshops delivering immediately applicable skills
• Conference speaking positioning your event as cutting-edge
• Custom coaching programs tailored to your industry

Contact me today:

• Email: [email protected]
• Phone: +44 7711 672888 or USA +1 407 588 9714
• LinkedIn: linkedin.com/in/frankfurness
• Website: www.frankfurness.com

Remember: in today's rapidly evolving business environment, standing still means falling behind.

Your competitors are already adapting — are you?

Frank Furness is an internationally recognized speaker, AI consultant, and sales expert who has trained teams in 70 countries, helping organizations generate over £1 billion in additional revenue through modern business methodologies.