Video Marketing Tactics | Video Marketing Training

Video has almost become the most important strategy in online marketing right now.

Research is showing that:

• Online video now accounts for 50% of all mobile traffic
• 78% of people watch video every week
• 69% of business professionals have used video marketing

As a specialist in video marketing with over 700 videos on YouTube (www.youtube.com/salestips ) I have found that video has the following advantages:

• You can make great quality videos with inexpensive cameras (even Iphones), a good microphone and I use Camtasia Studio for the video editing which is really easy to use.
• By putting the right keywords into the title, description and tags of the video in YouTube and then promoting it with Google+, you would be surprised at how quickly it ranks in a Google search (Google of course owns YouTube & Google+, so will rank it fast)
• YouTube research shows that the average watching time on a video is 36 seconds, so you need to get your message across in the first few seconds. A good formula to follow for a business video is to start with what the video is about, move on to challenges (your prospect may be facing), come up with the solution (your company) and then the call to action (what to do to buy your product or service.

By combining the power of stories, music & emotion you will create a video that can go viral.

YouTube is of course the place to host all your videos, but to rank here are 15 factors that YouTube takes into account:

1 – Keywords in the title

2 – Total video views

3 – Total embeds

4 – Total channel views

5 – Number of comments

To find the other 10, come along to the Video & YouTube Masterclass.

They will be held in:

Johannesburg, South Africa on the 24^th June

London on the 2^nd July for Video Marketing for Business

London on the 8^th July for speakers, coaches, consultants & trainers.

For all the details please go to http://frankfurness.com/video-a-youtube-masterclass

 

Frank Furness is an International Speaker and Author. He has presented in 58 Countries on Video & Internet Marketing.

Book Frank to speak at your next meeting or email him at frank@frankfurness.com for his list of topics

How to write emails that will connect with clients like never before

How to find free images that you can use from Google

Video Marketing Strategies | Sales & Marketing Speaker

Frank shares his video marketing strategy that has him dominating page 1 of Google and 4 million views with 6,500 subscribers

How to use Flash Drives for Business | USB Memory Direct

I am a professional speaker and author and in the past used to burn CD’s to hand out to delegates.

It was fairly cheap and worked well, but the challenge now is that no-one has CD players anymore and most new computers come without them.

This posed a challenge for me and I found the solution in customizable flash drives. The size I like best is the 2 GB and once I started handing them out to delegates they were blown away.

The advantages are the size (I have video, audio and the PDF presentation of my talk) and also that they work with PCs and MACs

One massive advantage is that they are brandable and people do not throw them away, rather download the material and then keep the flash drive for their own use. For my customers this is great as I am always in front of them. On the front I have my photo (you can have your company logo or product)

And at the back I have all my contact details

The challenge was to find someone reliable that could produce quality at an affordable cost. After trying a few companies, I now only use USB Memory Direct as they always deliver on time and really importantly,answer my emails immediately.

So many of my clients ask where they can get them made and I now always refer USB Memory Direct.

Frank Furness is an international speaker & author who has presented in 58 countries. He is a specialist in sales & marketing, technology, social media and goal setting and how they work in tandem to produce great results for organizations.

He has helped organisations understand how to manage disruptive change and what they should be doing to embrace it.

Apart from being a partner in an insurance brokerage in London, Frank consults and works in-house with companies and marketing teams around the globe.

For more information on Frank, check out his website at www.frankfurness.com or email him at frank@frankfurness.com