Sicily Italy | Travel Tips | Frank Furness

Managing Disruptive Change Frank Furness | Sales & Marketing Speaker

Video Marketing Strategies | Sales & Marketing Speaker

Frank shares his video marketing strategy that has him dominating page 1 of Google and 4 million views with 6,500 subscribers

Presentation Skills Tips | Practical Tips for International Speaking | Sales & Marketing Presenter

Tips

·                If speaking in a country for the first time, ensure you have all the details of the venue and mobile phone numbers of the organizers. If something goes wrong or your limo is not there to pick you up, these are essential.

·                Check that you have the correct visas. Very serious immigration officials with machine guns once delayed me for four hours in the Czech Republic because of visa problems.

·                When checking into a hotel, ensure that the organizers have arranged payment. Sometimes they fax booking confirmation and not payment information to the hotel. This happened to me in Japan and I was given a massive bill.

·                Ensure that you have a rock sold, signed contract and receive payment before the talk. It can be difficult chasing your payments from 10,000 miles away.

·                Allow for jet lag. If you have a 13-hour flight and a 10-hour time difference, you will not give your best performance without a rest. Take a natural herb tablet called Melatonin that sorts out the body clock immediately. Before flying have an aromatherapy massage and keep the oils on your body.

·                Try to take day flights, you can get a lot of work done and arrive in time for a good night’s sleep

·                Pack lightly (easy for men). I often to international speaking tours that involve 10 to 15 presentations and 10 international flights, you do not want to be lugging heavy suitcases around with you. For me it is one suit with 2 trousers, 5 lounge and 5 casual shirts, shorts, underwear, socks and toiletries. Every hotel can quickly do any laundry and often I will find a laundry shop near the hotel at half the rates. Many times I travel with hand luggage only and I don’t need to wait around to collect my luggage at airports

Frank Furness CSP is a Sales & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/ 

Making Money with Ezines

 

Ezines – Develop a 10 touch plan for all your existing clients (making contact at least 10 times a year). You can email, phone them, meet face to face or the easiest way is to have a newsletter. Whether it is a hard copy or online newsletter, this is a great way to keep in touch. I avoided having an electronic newsletter (ezine) for ages. My first ezine resulted in 10 International bookings from people that I had never met as my newsletter was passed on to them by my other subscribers. With so many newsletters circulating, content is king and is going to be the one differentiator between getting your newsletter read or deleted.

•         Always ensure that you have a main article that provides information that your readers will find valuable.

•         Within your Ezine, throw in links to related articles that you have written or been featured in when appropriate.

•         Offer testimonials from satisfied clients

•         Give real life examples and show how you’ve helped clients

•         Case studies always position you as the expert in your readers’ minds more than you coming out and saying so.

•         Jot down eight questions your clients have asked you in the past

•         Answer each one in a short article, as there may be many other clients who have the same questions in mind.

•         If you have been to any industry conference workshops or seminars where you’ve picked up some helpful hints, share these with your readers

•         Offer a list of your top five to ten tips on a certain subject

•         Recommend books or resources and offer reviews on some of these books.

Headlines

Today, money is "created" by the words you say, how effectively you say them and how quickly you get them in front of your readers.   Your Headlines MUST stop your readers dead in their tracks and get them to read further into your ad, article or sales page.

If your headline doesn't grab your reader's attention, then all the rest of the time and effort you have spent writing your ad, article or sales page have gone to waste! They have NO value if your headline hasn't done its' job.

Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web site copy to help people get your main message without having to spend a lot of time online. 

Seven Proven HeadlineTechniques

1. Ask a Question. "Are you worried about filing your tax return this year?" A question headline gets the reader to answer in their mind. You automatically get the prospect involved in your message. Many people will read further into your letter, ad, or web site copy just to find out what answer or solution you provide.

2. Start your headline with "How to." "How to buy a second home with no deposit." People love information that shows them how to do something valuable.

3. Provide testimonials. The recommendation of a satisfied customer can go a long way in convincing others to buy from you. "This product really works! I'm happier and less stressed. Joe Kelly, ABC Widgets." Always include the customer's full name and the city they live in.

4. Issue a command. "Aim high" and "Lose 15 pounds now." Turn your most important benefit into a commanding headline.

5. Important news makes a good headline. This particularly works well for big changes in your company or the introduction of hot new products.

6. Use deadlines and special offers. Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale. Deadlines encourage people to respond when their interest is highest. "Save Money Now" and "Get More If You Buy Now" offers increase response.

7. FREE offers often pull the best response. "FREE report on Search Engine Optimization" is a powerful way to get lots of interested prospects. 

Tip

Useful Tip for Headline Creation

How do you convert casual readers of your marketing brochures and websites without pulling your hair out with the time-sucking chore of producing a winning headline? I discovered a great piece of software that automates the process for you, take a look at http://www.headlinecreator.co.uk

For more articles, please take a look at my website http://www.frankfurness.com and please download complimentary eBooks and software at http://www.frankfurnessresources.com

Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 53 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

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