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Wednesday, April 26, 2006

How to develop a Powerful Salesletter
By Frank Furness

I am presently developing a number of websites. My main website is great, but it also confuses people. I’m selling speaking, training, recruitment services and 42 products. One of the changes I’ve made is that I am now developing one page websites to promote each product. I’m not the best at doing this kind of thing, so I use a piece of software called 60 second salesletters. I fill in the gaps on the questionnaire and voila… I have an instant one page website. I can import images, use any payment system for orders, change the colours and look. For me it is ideal because I know nothing about HTML, but can now make my own websites. Take a look at some of the websites that I have produced using 60 second salesletters:
http://www.businesscardscanner.co.uk/
http://www.articles4business.org/

It's a huge misconception that people don't read long salesletters. Billions of direct mail pieces have proven that people buy, in general, at a higher rate from long, benefit-laden salesletters.
While you may not personally read long salesletters, people who are honestly, genuinely interested in your product, idea, concept, or service will not only read long letters but also buy from them.
Many years ago a very famous advertising man named John Caples said "A letter can never be too long, it can only be too boring."
"60-Second Salesletters" forces you to load your salesletter with benefits. And this is what makes the copy and the letter interesting to your prospects. That's why they'll read it.
60-Second Salesletters" forces you to spell out the features and benefits of your product, with proven direct response principles plus an offer, guarantee, bonuses and so forth built right into it.

Create a separate letter for each of your products or services
Create multiple letters (as many as you want!) for each product so you can test to see which works best.
Use different letters for the same product to target different audiences who may be interested in the same product for different reasons
Develop different versions of your salesletters to use for follow-up promotions
Save as many different letters as you want -- or even drafts and different versions of letters -- and organize them in your personal archives
... And more! With the ability to automate your sales copy writing process and produce unlimited professional salesletters on demand, you can create a library of killer sales materials and watch its impact on every aspect of your business and profits.
Take a look at this great product at
http://tinyurl.com/f5r23

Frank Furness CSP CFP is a professional speaker and trainer specialising in sales and sales management. He has educated, entertained and inspired audiences in 42 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email
frank@frankfurness.com or telephone+ 44 (0) 1923 248200. www.frankfurness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at
http://www.frankfurness.com/
Download 39 Power Sales Closing Scripts at
http://www.frankfurness.com/closingscripts.cfm

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