Tuesday, July 16, 2013
15 Ranking Factors for YouTube | Frank Furness | Social Media Speaker
I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome).
During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.
YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits.
The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.
Take a look at the new Evian Babies video that has generated 57million views in 3 months - http://www.youtube.com/watch?v=pfxB5ut-KTs
I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE and one I made 17 days ago that has generated 6 thousand views - http://www.youtube.com/watch?v=rmwvWiboCSo
Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.
• Keywords in the title
• Keywords in the description
• Keywords in the tags
• Incoming Links
• Time watched (new)
• Total video views
• Total likes & dislikes
• Total embeds
• Total shares
• Total playlists it is added tp
• Total channel views
• Category choice
I have also found that it is important to kick start your videos and for the important videos.
I will pay to get them past those critical views of 300 and 2,000.
Some ideas for kick starting your videos:
Video for adwords - I normally have a budget of £10
Virool – here I have a budget of $10
Frank Furness CSP CFP TOT is a professional speaker and author. He has educated, entertained and inspired audiences in 53 countries. His publications and products have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, and for resources take a look at http://www.frankfurness.com