How to Cut and trim videos | Social Media Speaker | Sales & Marketing Sp...

PSA London 2015 | Frank Furness | Sales & Marketing Speaker

How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness

I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome). During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.

YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits. 

My channel www.youtube.com/salestips has 600 videos with 6,000 subscribers and over 3 million views.

The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.

Take a look at the new Evian Babies video that  generated 57million views in 3 months, now sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs

I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE  and one I made 5 days ago that has generated 400 views - https://www.youtube.com

/watch?v=o6MY82XmxWA

  

Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.

•          Keywords in the title

•          Keywords in the description

•          Keywords in the tags

•          Incoming Links

•          Time watched (new)

•          Total video views

•          Total likes & dislikes

•          Total embeds

•          Total shares

•          Total playlists it is added to

•          Subscribers

•          Total channel views

•          Flags

•          Comments

•          Category choice

I have also found that it is important to kick-start your videos and for the important videos I will pay to get them past those critical benchmarks of 300 and 2,000 views

Some ideas for kick starting your videos:

Video for adwords  - I normally have a budget of £10

Virool – here I have a budget of $25

Frank Furness CSP is a professional speaker and author specializing in Sales & Social Media. He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been marketed globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.technologytoolsforbusiness.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

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How to use the @ and # in Twitter

Here is a great article I found at http://www.sheknows.com/living/articles/993583/hashtag-etiquette and I thought I would share it.

Social media has many benefits: staying close with family and friends, keeping up to date in your professional career and gathering the latest news. But to really make the most of your accounts, proper hashtag etiquette is a must.

The hashtag

To start off, the main difference between the two symbols is that a hashtag links to all other instances anyone (whether you “follow” them or not) mentioned that specific hashtag. They are used on Instagram, Tumblr and Twitter to connect you to other users also posting on the same topic. Facebook and Pinterest generally do not use hashtags. However, if your Instagram account links to your Facebook account, hashtags will appear — but they will not be live.

The @ symbol

The @ symbol should be used to tag specific friends or acquaintances into your posts and photos. Use the @ symbol to notify them about posts they will want to check out. To add people into Facebook posts, just type the person's name — that will be enough to tag them.

Adding the @ symbol followed by a popular news source, celebrity or organization is a great way to reach them with your comments or suggestions. If they are active on Twitter they can read and take into account your thoughts, and if you're lucky you can even get a response or retweet. This possibility of being heard is just one of the many benefits of using the @ symbol on social media.

Why hashtag?

What's great about Twitter is when news stories break, following the specific hashtags made for the event brings you closer to up-to-the-minute news. Coincidentally, news stations often refer to trending Twitter hashtags to report on what most people are talking about. So in a way, it helps to show newscasters what's on people's minds and lets users discover current events as they unfold.

It has even reached beyond hard news sources and into late night TV. The show, Late Night with Jimmy Fallon, created an original segment called "Late Night Hashtags." The show chooses a hilarious hashtag, viewers tweet to it and Fallon reads his favorites on air. It's yet another example of Twitter's influence on mainstream media outlets.

On picture-sharing sites, such as Instagram or Tumblr, tagging helps push your interests further. By searching similar hashtags, it could open up more inspiration for your own blog.

Sheraton Ft Lauderdale Beach Hotel Review - This Hotel destroys the brand

Sheraton Ft Lauderdale Beach Hotel Review - This Hotel destroys the brand

This is one of the most disappointing hotels I have ever stayed at. I have stayed at Sheratons around the world, and this is not a Sheraton, not even close.  As a professional speaker i was presenting to 4 seminars in Ft Lauderdale and thought that we could stay at a beach hotel. The hotel is scruffy, old and totally lacking in good management. I paid extra for a balcony room overlooking the beach. What i was not told was that there was going to be a music festival right outside my room and my view was of a construction site, cranes and building work and no beach view.  To get to the room you had to go from inside the hotel to outside with a door in-between that banged the whole time when people were going in and out at all hours (avoid all rooms ending in 11 and 12) The room was tiny, pokey and old and nothing like any other Sheraton I have stayed in. The only saving grace in the hotel was a receptionist called Andrew who tried his best, but my advice to him would be to go and work for a professional hotel group. Although free internet is advertised on the website, when you check in they tell you it is only free in reception, in the rooms it is $9.95 a day (what a con).  Fortunately Andrew tried his best and gave us free internet for the week, but it was so slow and the signal so weak that we gave up using it. When I complained, they put me through to technical support in some foreign country (I could hardly understand the accent) and after an hour on the phone I gave up. It was a far walk to the beach and the beach area is nice, but again a total ripoff. To hire a bed with canopy on the beach was $121 a day, this is Ritz Carlton prices without the luxury. Parking is $20 a day for self park and $25 for valet. I opted for valet and then found out that the self park cars were under cover, but valet parked in an open lot in the sun.  Despite asking asking 3 times for my car to be parked under cover, this was never done and the car was filthy every day. The one day I was going to speak at a large conference, when my car was brought around it was full of bird droppings and I had to have it washed before going to the conference (my own cost) The restaurants and coffee place was good and the staff friendly there (I imagine that this is outsourced) Overall a totally disappointing stay and I will never go there again. This is definitely not a 4 or even a 3 star hotel, more likely 2 star (we spent a lot of our time next door at the Harbour Marriot whch was a proper 4 star but could not accomodate us as it was full, otherwise I would have moved and forfeited what I had paid at the Sheraton) Apologies for the long review, but I am a professional speaker and author on customer service and specialize in the hospitality industry as I spend over 250 days a year in hotels and will share this story on stage in in my next book. There are certain hotel brands that have no overall standards like the Sheraton and Hilton groups and others that you can always rely on like Hyatt, Intercontinental, Ritz Carlton and Marriot - I will stick to there in the future.