Ezines – Develop a 10 touch plan for all your existing
clients (making contact at least 10 times a year). You can email, phone them,
meet face to face or the easiest way is to have a newsletter. Whether it is a
hard copy or online newsletter, this is a great way to keep in touch. I avoided having an electronic newsletter (ezine) for
ages. My first ezine resulted in 10 International bookings from people that I
had never met as my newsletter was passed on to them by my other subscribers.
With so many newsletters circulating, content is king and is going to be the
one differentiator between getting your newsletter read or deleted.
•
Always ensure that
you have a main article that provides information that your readers will find
valuable.
•
Within your Ezine,
throw in links to related articles that you have written or been featured in
when appropriate.
•
Offer testimonials
from satisfied clients
•
Give real life
examples and show how you’ve helped clients
•
Case studies always
position you as the expert in your readers’ minds more than you coming out and
saying so.
•
Jot down eight
questions your clients have asked you in the past
•
Answer each one in a
short article, as there may be many other clients who have the same questions
in mind.
•
If you have been to
any industry conference workshops or seminars where you’ve picked up some
helpful hints, share these with your readers
•
Offer a list of your
top five to ten tips on a certain subject
•
Recommend books or
resources and offer reviews on some of these books.
Headlines
Today,
money is "created" by the words you say, how effectively you say them and how quickly you get
them in front of your readers. Your Headlines MUST stop your
readers dead in their tracks and get them to read further into your ad, article
or sales page.If your headline doesn't grab your reader's attention, then all the rest of the time and effort you have spent writing your ad, article or sales page have gone to waste! They have NO value if your headline hasn't done its' job.
Every one of your marketing tools needs a headline. Headlines
get attention, make your message easy to read, get your main selling points
across, and lead your customer to a sale. Use a short three word headline for classified
ads. Use headlines frequently in your web site copy to help people get your
main message without having to spend a lot of time online.
Seven Proven HeadlineTechniques
1. Ask a Question. "Are you worried about filing
your tax return this year?" A question headline gets the reader to answer
in their mind. You automatically get the prospect involved in your message.
Many people will read further into your letter, ad, or web site copy just to
find out what answer or solution you provide.
2. Start your headline with "How to." "How
to buy a second home with no deposit." People love information that shows
them how to do something valuable.
3. Provide testimonials. The recommendation of a
satisfied customer can go a long way in convincing others to buy from you.
"This product really works! I'm happier and less stressed. Joe Kelly, ABC
Widgets." Always include the customer's full name and the city they live
in.
4. Issue a command. "Aim high" and "Lose
15 pounds now." Turn your most important benefit into a commanding headline.
5. Important news makes a good headline. This
particularly works well for big changes in your company or the introduction of
hot new products.
6. Use deadlines and special offers. Most of us are busy
and tend to put off taking action. If you don't get the prospect to act now,
you may never get the sale. Deadlines encourage people to respond when their
interest is highest. "Save Money Now" and "Get More If You Buy Now"
offers increase response.
7. FREE offers often pull the best response. "FREE
report on Search Engine Optimization" is a powerful way to get lots of
interested prospects.
Tip
Useful Tip for Headline
Creation
How do you convert casual
readers of your marketing brochures and websites without pulling your hair out
with the time-sucking chore of producing a winning headline? I discovered a
great piece of software that automates the process for you, take a look at http://www.headlinecreator.co.uk
For more
articles, please take a look at my website http://www.frankfurness.com
and please download complimentary eBooks and software at http://www.frankfurnessresources.com
Frank
Furness CSP CFP TOT is a professional speaker and trainer specialising in
financial services sales and sales management. He has educated, entertained and
inspired audiences in 53 countries. His publications and sales CDs have been
sold globally. For more information or to sign up for the free ‘Sales Tips
& Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.technologytoolsforbusiness.com
NOTE: You're welcome to
"reprint" this article online as long as it remains complete and
unaltered (including the "about the author" info at the end), and you
send a copy of your reprint to frank@frankfurness.com Take a look at other
articles, free software and e-Books at http://www.frankfurness.com/
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