Monday, January 05, 2015
How to Rank Your Videos for YouTube | Sales & Marketing Speaker | Frank Furness
I recently attended a TV presenters course at Pinewood Studios where they produced all the Harry Potter and James Bond films (it was awesome). During the course we were told that the BBC has seven full time people just scouring YouTube to discover talent and possible programmes.
YouTube is the second most powerful search engine and companies and individuals who know how to use it are reaping the profits.
My channel www.youtube.com/salestips has 600 videos with 6,000 subscribers and over 3 million views.
The challenge is that companies are now becoming adept at producing great videos, but they generate very few views.
Take a look at the new Evian Babies video that generated 57million views in 3 months, now sitting on 97 million views - http://www.youtube.com/watch?v=pfxB5ut-KTs
I have realized how important it is to get the views – take a look at a video I made 3 months ago that has generated 53,000 views - http://www.youtube.com/watch?v=agzka9UgKTE and one I made 5 days ago that has generated 400 views - https://www.youtube.com
Here are the important factors that YouTube take into consideration in ranking your videos and resulting in more views.
• Keywords in the title
• Keywords in the description
• Keywords in the tags
• Incoming Links
• Time watched (new)
• Total video views
• Total likes & dislikes
• Total embeds
• Total shares
• Total playlists it is added to
• Total channel views
• Category choice
I have also found that it is important to kick-start your videos and for the important videos I will pay to get them past those critical benchmarks of 300 and 2,000 views
Some ideas for kick starting your videos:
Video for adwords - I normally have a budget of £10
Virool – here I have a budget of $25
Frank Furness CSP is a professional speaker and author specializing in Sales & Social Media. He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been marketed globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email firstname.lastname@example.org and for resources take a look at http://www.technologytoolsforbusiness.com
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