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Friday, February 27, 2015

How to use Video to build your brand & increase sales | Sales & Marketing Speaker | Frank Furness



Video has to be one of the best ways to increase exposure and build your brand, especially using the power of YouTube.

  • The latest research shows that:
  • Content with visuals get 94% more views
  • Visual content is 40 times more likely to be shared on social media network
  • The average person reads only 20% of text on webpages

I have been involved in video for the past 10 years and uploaded my first video to YouTube when it started. I now have over 600 videos, millions of views and 6,000 subscribers.

Here are some of the things I have learned along the way:

  • Content is king. It is all good and well having funny videos of cats for views, but in a business situation people are looking for good content that is relevant to the
  • Sound quality is really important, if the sound is bad they will stop watching immediately
  • A year ago I would have said that the length of the video should be less than 2 minutes. Latest statistics show the average viewing time is 36 seconds. Saying that, once again it is about the content. I have uploaded webinars that are an hour long and had great success because the content was important and compellin
  • In the first few seconds tell them why they should be watching the video and what they will get from it.
  • Have a call to action at the end of the video with your contact details and a live link to your website. Also tell them to comment, like and share your video as this will help with your views. 
  •  Kick start your videos. I normally spend $10 on YouTube AdWords and $25 on Virool Promotion
  • Have a great thumbnail that will catch attention and tell views what the video is about – take a look at http://jvz3.com/c/16130/132567 which will take you to YouTube Graphics creator which I use all the time
  •  Have a great headline for your video. Again I use a tool that can be seen at www.simpleheadlines.com
  • Once you have uploaded your video, remember to promote it through all your social media channels

I will be bringing out more articles on how to use video and YouTube effectively and also take a look at my Masterclass that I am running in venues around the world - http://frankfurness.com/video-a-youtube-masterclass


Frank Furness CSP is a Video Marketing & Social media presenter and author of two best-selling books.

He has educated, entertained and inspired audiences in 54 countries. His publications and resources have been sold globally. His YouTube channel www.youtube.com/salestips has over 600 videos, millions of views and over 6,000 subscribers. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com  and for resources take a look at http://www.frankfurness.com  and http://www.technologytoolsforbusiness.com 
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com  Take a look at other articles, free software and e-Books at http://www.frankfurness.com/

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