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Showing posts with label software. Show all posts
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Wednesday, December 06, 2023
Discover the Game-Changing Software for LinkedIn!
Wednesday, December 02, 2009
How to Drive Traffic & Sales with Article Marketing
Article marketing is one of my favourite ways of establishing my brand, building my subscriber list and driving sales. It is the most efficient low cost, no cost way to promote yourself or your business.
It is the quickest and most cost effective way to drive traffic to your website and blog. More than that, it allows you to have permanent links spread across the internet pointing back to your site.
Here are some of the rules to get the best from your articles:
Keywords – before you write, do some keyword research to optimise your article. There are some great free tools like https://adwords.google.com/select/KeywordToolExternal and http://freekeywords.wordtracker.com
Use your keyword in your headline, first and last paragraphs. The Important thing is that you have an article that has the keywords that are related to your site.
Headlines – use a compelling headline or title that will encourage your readers to take the time to read the article. I use a great tool http://www.headlinecreator.co.uk
Content - Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic as more people believe in you. They will be able to trust you and your products.
Promotional Opportunities – maximise on the promotional opportunities. Part of the benefits of article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work.
I see articles as the perfect sales and promotional tool. By educating your readers, you establish yourself as an expert in your field and the business will follow.
Make it interesting - Use short paragraphs and make use of numbers or bullets as well as stories. The article must be client focussed and they must see value in reading it.
Conclusion – end with a conclusion summarising the article and remember to proofread and correct any mistakes.
Resource box – have a great resource box which includes your contact details and your website link. Take a look at my resource box at the end of this article.
Article life cycle – I follow a system with every article I write:
1 – The first place my article goes onto is my website. I want Google to find my article on my website before anywhere else on the internet
2 – Blog – the second place I put my article is on my blog. I normally make a quick video relating to the article, submit it to YouTube and insert the video in the middle of the blog. I then use http://pingomatic.com to share my blog with all the blog directories (free...)
3 – The third thing I do is to submit my articles to over 100 article directories using a piece of software http://www.articlesubmittingsoftware.com/ which makes the process of submitting quick and easy. I immediately have 100 links back to my website.
Alternatively you can manually submit your article to the directories. The top five are:
www.ezinearticles.com
www.articlebase.com
www.buzzle.com
www.goarticles.com
www.helium.com
4 – The fourth thing I do is submit my articles to the local press. In the past this has resulted in me having my own column in an international publication which was part of the Financial Times and distributed to 40 countries.
5 – The fifth thing I do is to find magazines where my article could be a good fit and submit them to the editor. This has resulted in my articles being published in numerous magazines all over the world. As I have said, the best form of low cost, no cost marketing.
6 – Promotion – my last step is to publicise the article to my subscriber list and through my various social media accounts. One easy website to do all of this quickly is www.ping.fm
Now it’s up to you, start spreading the message and watch the traffic and sales follow.
Frank Furness CSP CFP TOT is a professional speaker and author specialising in sales and technology. He has educated, entertained and inspired audiences in 48 countries. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com For resources take a look at
http://www.frankfurness.com
http://www.frankfurnessresources.com
http://www.productivitycentre.com
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com
Take a look at other articles, free software and e-Books at http://www.frankfurness.com/ Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm
Wednesday, November 07, 2007
Product Review - Video Web Wizard
People are always asking me how to get their videos onto their websites. I use a lot of different software, mainly pretty complicated and expensive.
Now I have discovered a brilliant piece of software that does it in less than a minute (take a look at a sample).
It is so simple to use and only £29 - PLUS - you get the resale rights together with website, sales letter and everything else.
You only need to sell one copy and you have made your money back. But the best part is that you will be using this all the time, I do!
Sunday, November 04, 2007
How to make Money with Teleseminars by Frank Furness
I always tell my audiences and clients to have a 10 touch plan for all their clients. How can you touch them at least ten times a year:
• Face to face meetings
• Telephone calls
• Conferences and seminars
• Emails
• Newsletters
• Webinars
• Teleseminars
Teleseminars are a great way to keep in touch with clients and potential clients. They build great relationships and as we know, business is about people and relationships. So, what are teleseminars and how do they work?
Teleseminars are a great way to promote your products, services, or to educate your clients and customers about a specific topic. It is one of the fastest, easiest and most economical ways to increase your sales and establish your credibility in your subject area.
The way it works, is that everyone calls into a bridge line. The bridge line allows everyone to hear everyone else, like 3-way calling, only with larger numbers. Most conferencing services have it set up where you, as the moderator have control over muting the call or not. If the call is muted, then only the moderator can speak, if the call isn't muted, then anyone can speak.
Teleseminars can last from 30 minutes to 3 hours. You can also record the call and have it available as a podcast download, sell the recording on a CD or even have the call transcribed and produce it as a book that you can give away or sell.
Teleseminars should have great content and benefits for the listeners and allow them to ask questions and give feedback.
The advantages of teleseminars are:
• No travel for you or your participants, you can do it from home or the office – no parking or travelling hassles
• If someone can’t make the call, they can always listen to it again or buy the CD
• It is a great way to run a seminar remotely to promote or launch new products, provide information, get feedback, run remote sales or marketing meetings and numerous other applications.
• Free seminars are a great way to build your database or get potential clients interested in your products or services. They will see you as the experts in your field and business will follow.
• You can sell products or services and have special promotions or links for those that have taken part in the teleseminar.
• You can interview or collaborate with other experts in your field. I have run teleseminars together with my friend and technology guru Terry Brock while I was sitting at home in London and Terry was in Orlando. I have done the same with a Hollywood media correspondent in LA and my audience included participants from 23 countries. I have even done a teleseminar with Gihan Perera who was in Australia and we had to work the timings carefully with the time differences.
These are the practicalities of how to run a teleseminar:
1. Determine your subject and target audience. What is the level of education of your audience and what are the problems that the teleseminar will solve for them.
2. Determine if you are going to charge for this teleseminar or if it will be free. Typically, if this teleseminar is free, you are going to want to promote your products or services or do an upsell to a seminar or promotion. If the teleseminar is a paid teleseminar, concentrate more on the content rather than the product promotion, your clients are paying for the information you are giving them.
3. Research your content for your teleseminar. – You should do some research before the teleseminar to find out what your audience is expecting or what some of their problems are.
4. Work out the timing of the call. Ensure you cover all the points or answer all the questions within the time frame of the call. I normally have it plotted out on my laptop as paper can get lost or make a lot of noise during the call.
5. Get the right equipment. I like to use a headset which leaves my hands free and I can also stand or move around more freely.
6. Record the teleseminar and perhaps create a transcript. I record the call on a digital recorder as well as get the company organising the lines to record it as well.
7. Before the teleseminar starts, do a roll call of the main speakers, or if applicable, of the attendees on the call.
8. Start and finish your teleconference on time. Many of your audience will have set the time aside and get frustrated and ring off if they have to wait for the seminar to start.
9. Open the call by sharing with your audience your expertise in the subject - Give a little bit about your background and what they will get from the seminar.
10. Take a break. Take a break about every 30 minutes or so. Have people stand up and shake their hands and arms to get the blood moving again.
11. Question Time – I like to keep 10 minutes at the end of the call for questions and try not to take any before that. This is something you must convey at the beginning of the call.
12. At the end of the teleseminar, summarize the information and introduce your product or service that you are promoting. You should create a special page or website for this promotion.
13. Get testimonials. Offer a free product or eBook to anyone giving you a testimonial. I like to record those as well and put them on my website.
Take a look at my interview with Teleseminar Guru Alex Mandossian at http://www.frankfurnessresources.com/alex
For resources take a look at http://www.frankfurness.com/ and http://www.frankfurnessresources.com/
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
• Face to face meetings
• Telephone calls
• Conferences and seminars
• Emails
• Newsletters
• Webinars
• Teleseminars
Teleseminars are a great way to keep in touch with clients and potential clients. They build great relationships and as we know, business is about people and relationships. So, what are teleseminars and how do they work?
Teleseminars are a great way to promote your products, services, or to educate your clients and customers about a specific topic. It is one of the fastest, easiest and most economical ways to increase your sales and establish your credibility in your subject area.
The way it works, is that everyone calls into a bridge line. The bridge line allows everyone to hear everyone else, like 3-way calling, only with larger numbers. Most conferencing services have it set up where you, as the moderator have control over muting the call or not. If the call is muted, then only the moderator can speak, if the call isn't muted, then anyone can speak.
Teleseminars can last from 30 minutes to 3 hours. You can also record the call and have it available as a podcast download, sell the recording on a CD or even have the call transcribed and produce it as a book that you can give away or sell.
Teleseminars should have great content and benefits for the listeners and allow them to ask questions and give feedback.
The advantages of teleseminars are:
• No travel for you or your participants, you can do it from home or the office – no parking or travelling hassles
• If someone can’t make the call, they can always listen to it again or buy the CD
• It is a great way to run a seminar remotely to promote or launch new products, provide information, get feedback, run remote sales or marketing meetings and numerous other applications.
• Free seminars are a great way to build your database or get potential clients interested in your products or services. They will see you as the experts in your field and business will follow.
• You can sell products or services and have special promotions or links for those that have taken part in the teleseminar.
• You can interview or collaborate with other experts in your field. I have run teleseminars together with my friend and technology guru Terry Brock while I was sitting at home in London and Terry was in Orlando. I have done the same with a Hollywood media correspondent in LA and my audience included participants from 23 countries. I have even done a teleseminar with Gihan Perera who was in Australia and we had to work the timings carefully with the time differences.
These are the practicalities of how to run a teleseminar:
1. Determine your subject and target audience. What is the level of education of your audience and what are the problems that the teleseminar will solve for them.
2. Determine if you are going to charge for this teleseminar or if it will be free. Typically, if this teleseminar is free, you are going to want to promote your products or services or do an upsell to a seminar or promotion. If the teleseminar is a paid teleseminar, concentrate more on the content rather than the product promotion, your clients are paying for the information you are giving them.
3. Research your content for your teleseminar. – You should do some research before the teleseminar to find out what your audience is expecting or what some of their problems are.
4. Work out the timing of the call. Ensure you cover all the points or answer all the questions within the time frame of the call. I normally have it plotted out on my laptop as paper can get lost or make a lot of noise during the call.
5. Get the right equipment. I like to use a headset which leaves my hands free and I can also stand or move around more freely.
6. Record the teleseminar and perhaps create a transcript. I record the call on a digital recorder as well as get the company organising the lines to record it as well.
7. Before the teleseminar starts, do a roll call of the main speakers, or if applicable, of the attendees on the call.
8. Start and finish your teleconference on time. Many of your audience will have set the time aside and get frustrated and ring off if they have to wait for the seminar to start.
9. Open the call by sharing with your audience your expertise in the subject - Give a little bit about your background and what they will get from the seminar.
10. Take a break. Take a break about every 30 minutes or so. Have people stand up and shake their hands and arms to get the blood moving again.
11. Question Time – I like to keep 10 minutes at the end of the call for questions and try not to take any before that. This is something you must convey at the beginning of the call.
12. At the end of the teleseminar, summarize the information and introduce your product or service that you are promoting. You should create a special page or website for this promotion.
13. Get testimonials. Offer a free product or eBook to anyone giving you a testimonial. I like to record those as well and put them on my website.
Take a look at my interview with Teleseminar Guru Alex Mandossian at http://www.frankfurnessresources.com/alex
For resources take a look at http://www.frankfurness.com/ and http://www.frankfurnessresources.com/
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
Friday, July 27, 2007
The Professional Sales Introduction
Let me tell you a story. Many years ago, a large tobacco company's advertising account was up for grabs and every big advertising company was after this account. There was a small advertising company owned by a fellow called Ben Duffy and he was also trying to secure this account. He was up against big competition; some of the largest companies in the Industry and it would be a coup to land such a large client. Ben Duffy thought to himself 'how am I going to get this account, I'm just a small unknown player with a small company, there's no chance.' He thought, 'let me put myself in the position of this chap that I am going to see. Let me think about some of the questions, some of the things that might be on the prospective client's mind'. He wrote out a list of fifty questions, and then narrowed those down to about ten. When he met with the client, he said 'in preparing for today's meeting, I put myself in your position and thought there may be some things you'd want to know about me, my company, what's in it for you, what's in it for me and as such I've prepared a list of ten questions. Well the chap from the Tobacco Company replied, 'well, I've got ten questions myself'. They swapped lists, six of the questions were the same and he secured the account.
For years and years now, I've been using exactly the same method, using the ‘Ben Duffy’. I would go and meet with a client for the first time, we'd go through past, present, future to establish rapport and then use the 'Ben Duffy'. I'd say to the client, 'you know Joe, in preparing for today's meeting, I put myself in your position and thought there may be some questions on your mind, things like ‘Who is Frank Furness, who is XYZ Financial Services, how long have they been around, what's in it for me, what's in it for you? Are these some of the questions on your mind?' You then nod your head and he'll nod back again (I love the doggy nod) because these are some of the questions that are on their mind. An important thing is to learn this script verbatim. It's got to form a natural part of your conversation. This is the script: 'In preparing for today's meeting, I put myself in your position and I thought you might want to know, who is (your name), who is XYZ Financial Services, what's in it for me, what's in it for you? Are those some of the questions on your mind?' Write that down and learn it verbatim.
They normally reply ’yes sure, these are some of the things on my mind'. Now and now is the only time you will speak about yourself. And this is a brag session, this is where you're selling yourself, you're selling your credibility. So if you've got a degree, if you've been in the business for ten years, whatever you have done well, this is where you sell yourself.
I would say, 'I'm Frank Furness, I've been in the business for twenty years now, I'm a Certified Financial Planner'... or you may say, 'hi I'm Henry Smith, I've been in the business for some time now, I'm working for one of the best companies, I've been through incredible training courses. Prior to this I was a banker and I have my B.Comm degree... '
This and this is the only time that you sell yourself and the best time to sell yourself well is now.
Most companies give people a script that's pages and pages long. I don't know how they expect people to actually learn their scripts verbatim. So sell yourself first: then you would go into the company's script. This is where you sell your Company, how long they have been around, various offices etc. Now, depending on your company script, you would carry on with the Ben Duffy. Your prospect wants to know that he's dealing with a good company that has been well established, that has been around for a long time. I'd then say to him, 'if you're also wondering what's in it for you, what's in it for me; well what's in it for you is simply that I just want to take a snapshot of where you are now, and where you want to be in the future and really just help you get there. What's in it for me; if you like the way I conduct business, I'd like you to place the business with me and for that I get paid a fee. I also want to establish a long-term business relationship. Our income is derived from brokerage fees paid to us by the financial institutions. All that I would ask of you is, should you be satisfied with our recommendations, that you place the business with us. Secondly, whether or not we do business together, should you find us to be professional and ethical; we would like you to refer us to other professionals such as yourself.'
I used all of the methods explained above and these are also detailed in my comprehensive 15 CD/DVD resource Sales Strategies for Financial Advisors (http://www.frankfurnessresources.com/financialadvisor)
For more articles, please take a look at my website http://www.frankfurness.com and please download complimentary eBooks and software at http://www.frankfurnessresources.com
Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm
For years and years now, I've been using exactly the same method, using the ‘Ben Duffy’. I would go and meet with a client for the first time, we'd go through past, present, future to establish rapport and then use the 'Ben Duffy'. I'd say to the client, 'you know Joe, in preparing for today's meeting, I put myself in your position and thought there may be some questions on your mind, things like ‘Who is Frank Furness, who is XYZ Financial Services, how long have they been around, what's in it for me, what's in it for you? Are these some of the questions on your mind?' You then nod your head and he'll nod back again (I love the doggy nod) because these are some of the questions that are on their mind. An important thing is to learn this script verbatim. It's got to form a natural part of your conversation. This is the script: 'In preparing for today's meeting, I put myself in your position and I thought you might want to know, who is (your name), who is XYZ Financial Services, what's in it for me, what's in it for you? Are those some of the questions on your mind?' Write that down and learn it verbatim.
They normally reply ’yes sure, these are some of the things on my mind'. Now and now is the only time you will speak about yourself. And this is a brag session, this is where you're selling yourself, you're selling your credibility. So if you've got a degree, if you've been in the business for ten years, whatever you have done well, this is where you sell yourself.
I would say, 'I'm Frank Furness, I've been in the business for twenty years now, I'm a Certified Financial Planner'... or you may say, 'hi I'm Henry Smith, I've been in the business for some time now, I'm working for one of the best companies, I've been through incredible training courses. Prior to this I was a banker and I have my B.Comm degree... '
This and this is the only time that you sell yourself and the best time to sell yourself well is now.
Most companies give people a script that's pages and pages long. I don't know how they expect people to actually learn their scripts verbatim. So sell yourself first: then you would go into the company's script. This is where you sell your Company, how long they have been around, various offices etc. Now, depending on your company script, you would carry on with the Ben Duffy. Your prospect wants to know that he's dealing with a good company that has been well established, that has been around for a long time. I'd then say to him, 'if you're also wondering what's in it for you, what's in it for me; well what's in it for you is simply that I just want to take a snapshot of where you are now, and where you want to be in the future and really just help you get there. What's in it for me; if you like the way I conduct business, I'd like you to place the business with me and for that I get paid a fee. I also want to establish a long-term business relationship. Our income is derived from brokerage fees paid to us by the financial institutions. All that I would ask of you is, should you be satisfied with our recommendations, that you place the business with us. Secondly, whether or not we do business together, should you find us to be professional and ethical; we would like you to refer us to other professionals such as yourself.'
I used all of the methods explained above and these are also detailed in my comprehensive 15 CD/DVD resource Sales Strategies for Financial Advisors (http://www.frankfurnessresources.com/financialadvisor)
For more articles, please take a look at my website http://www.frankfurness.com and please download complimentary eBooks and software at http://www.frankfurnessresources.com
Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ‘Sales Tips & Ideas’ newsletter, email frank@frankfurness.com and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to frank@frankfurness.com Take a look at other articles, free software and e-Books at http://www.frankfurness.com/
Download 39 Power Sales Closing Scripts at http://www.frankfurness.com/closingscripts.cfm
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